Public Relations & Social Media Insight
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RepMan: Hard-selling a soft-sell solution for Corporate America

RepMan: Hard-selling a soft-sell solution for Corporate America | Public Relations & Social Media Insight | Scoop.it
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.

 

Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.

 

I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.

 

You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Uber, your new logo is a mistake and looks like JPMorgan's

Uber, your new logo is a mistake and looks like JPMorgan's | Public Relations & Social Media Insight | Scoop.it
Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized “U,” the new icon is a non-distinct image of a square embedded in a circle (in rider apps) or a hexagon (in partner apps). According to Uber, the square represents the bit (as in the basic unit of information in computing) — a concept central to Uber’s business philosophy.Uber argues that its new look would “…provide consistency, highlight information and make our brand easy to recognize.” While Uber’s new logotype and website design might be aligned with this goal, its new app logo is not; the new logo is far less recognizable as representing the Uber brand than the one it replaced....
Jeff Domansky's insight:
Some say: Don't replace the stylized white and black “U” for the “atom and bit.”
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An absolute beginner’s guide to setting up Google Analytics for your website | Search Engine Watch

An absolute beginner’s guide to setting up Google Analytics for your website | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Google Analytics is a free service that tracks and reports website traffic. Providing insight into the demographics of site visitors, the performance of a specific campaign, and how long people are staying on your site for, are just a few of the many things the program is capable of. 

This data gives you an all round better view of how your site is doing and allows you to understand what improvements can be made to make sure you’re optimizing different areas for maximum conversion. 

In the below tutorial, we will walk you through some basics of Google Analytics and what you need to do in order to get started....

Jeff Domansky's insight:

Just the basics of social measurement with Google Analytics.

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13 Conversion Rate Optimization Tools Compared

13 Conversion Rate Optimization Tools Compared | Public Relations & Social Media Insight | Scoop.it

Conversion rate optimization is the process of changing website elements to improve user experience. During this process, you can test elements like landing page design, images, call-to-action buttons, and content multiple times to see which give you more conversions. 


The main advantage of conversion rate optimization is that it'll increase conversions without affecting website traffic. Ultimately, conversions will boost your website's revenue. There are many conversion rate optimization tools available to help reach your goals.Choosing Conversion Rate Optimization ToolsHere I've listed the most important factors you should consider when picking the right conversion rate optimization tools for your website...

Jeff Domansky's insight:

Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action.

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Margaret Spencer's curator insight, February 12, 2:24 AM

It is really important to pay attention in your conversion rate. I have read that  on average, 96% of the people who visit a website will leave without ever converting to a lead or sale.

- www.contactdb.com

Marco Favero's curator insight, February 12, 3:46 AM

aggiungi la tua intuizione ...

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The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog

The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog | Public Relations & Social Media Insight | Scoop.it

As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?

I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....

Jeff Domansky's insight:

This is a really useful collection of social media tools and you may find a few that you didn't know before.

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Jeff Domansky's curator insight, February 12, 12:38 AM

This is a really useful collection of social media tools and you may find a few that you didn't know before.

Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

Orlando Delgado's curator insight, February 12, 7:50 AM

This is a common and growing problem...

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8 Email Marketing Case Studies That Contradict "Best Practices"

8 Email Marketing Case Studies That Contradict "Best Practices" | Public Relations & Social Media Insight | Scoop.it

There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.

“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.

That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....

Jeff Domansky's insight:

Useful email lessons for marketers.

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How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Public Relations & Social Media Insight | Scoop.it

I see many parallels between a startup as a whole and content marketing, and taking a lean approach to marketing could yield several benefits.

Most importantly, you’ll be able to get:

  • a better return on investment (ROI)
  • more consistent results from your marketing
  • less stress and frustration


In this post, I’m going to break down all the different ways that you can apply lean principles to your marketing—lean marketing....

Jeff Domansky's insight:

Smart content marketing tips from Neil Patel.

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Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes

Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes | Public Relations & Social Media Insight | Scoop.it

Beacons are driving mobile coupons and redemption rates are on the rise.

Several new studies are out indicating that the growth of beacons around the world is on the march and that when shoppers get a mobile coupon, offer redemption is right behind, sometimes in fewer than two minutes.

Beacons add a finer touch to location-based offers, since the small radio-transmitting devices can be located near specific products or in certain departments.

Brands have found that coupons with a location element typically enjoy far higher redemption rates than those without.

Many major retailers, including Macy’s, Target and Lord & Taylor, have installed thousands of beacons, many to learn the ins and outs of what works and what doesn’t....

Jeff Domansky's insight:

Mobile coupons work and beacons provide the engine for future growth.

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10 Simple Edits That'll Instantly Improve Any Piece of Writing

10 Simple Edits That'll Instantly Improve Any Piece of Writing | Public Relations & Social Media Insight | Scoop.it

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That's why, if you struggle with editing, you’re going to love this article ...
Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.

Namely, these edits will make them more likely to do what you want them to do -- and that’s what great copy is all about....

Jeff Domansky's insight:

These writing and editing tips will make your work better.

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10 Interesting Ecommerce Trends for 2016 and Beyond - Ecommerce Platforms

10 Interesting Ecommerce Trends for 2016 and Beyond - Ecommerce Platforms | Public Relations & Social Media Insight | Scoop.it

As the 2016 year comes barreling towards us, it’s essential to look back at what you’e done with your business in order to establish a plan for the unexpected ahead. Even evaluating your entire ecommerce system is a wise choice, considering companies change, prices go up and offerings are not always what they once were.


Yes, the new year is a time for reevaluation, and the ecommerce world is no stranger to that. Therefore, keep reading to learn about the ten most interesting ecommerce trends for 2016 and beyond....

Jeff Domansky's insight:

Good trends to keep an eye on for marketers.

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Marco Favero's curator insight, February 11, 4:18 AM

aggiungi la tua intuizione ...

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Texture is 2016's hottest packaging trend - The Creative Edge

Texture is 2016's hottest packaging trend - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

In a sea of similar items, how do you make your product packaging stand out? One of our favorite ways is by complicating it a little with 2016’s coolest packaging trend. Designers are imbuing their designs with texture, giving packaging a tactile quality that drives shoppers to grab them off the shelf.


A great way to accomplish this tactility is by adding a pattern to your package. A play off of color and shape that gives a little hint as to what’s inside, or tells a story without using words. Designers have been doing this for ages, but if you pay close attention, you’ll notice that the kinds of aesthetic stories they tell change from year to year.


Here are five different ways for you to work with the hottest 2016 packaging trend – using patterns to create textural design and to stand out from the crowd:...

Jeff Domansky's insight:

Patterns are all the rage. Make sure your design stands out on the shelf with these five textural packaging trends. Recommended viewing! 9/10

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Monica S Mcfeeters's curator insight, February 10, 5:00 AM

Want your brand to be noticed? Here is how you compete with the others for attention within the textured packaging trend.

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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Public Relations & Social Media Insight | Scoop.it

Your product is ready. Finally!


You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing.


You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh.


No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz....

Jeff Domansky's insight:

To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

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Global Content Impact Index March 2015 - Acrolinx

Global Content Impact Index March 2015 - Acrolinx | Public Relations & Social Media Insight | Scoop.it

As recently as October 2014, for example, only 42 percent of B2B marketers thought their content was effective, while among B2C marketers, confidence rates were even lower at just 34 percent.


When it comes to explaining this underwhelming performance, the marketing community often cites a lack of strategy as the main culprit. In fact, according to research from AltimeterGroup, 70 percent of marketers lack a consistent or integrated content strategy.

Jeff Domansky's insight:

Lots of valuable content and insight in this report from Acrovlinx.

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What is Retention Marketing, and Why You Need to Start Today

What is Retention Marketing, and Why You Need to Start Today | Public Relations & Social Media Insight | Scoop.it

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is?

What is Retention Marketing?
Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have!...

Jeff Domansky's insight:

Retention marketing is a trend worth noting for its efficiency and profitability.

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Everett Bowes's curator insight, February 11, 9:11 AM
- At a certain size it becomes much more difficult to grow by “adding more” than it does to grow by “getting more.” A study by Harvard found that a 5% increase in online retention can boost profits by 95 percent!- While Facebook says you can expect to reach around 16% of your audience with a post, AdAge says it is more like 6%- The trend you should spot is that it is becoming tougher than ever to acquire a customer. You need retention marketing to make each customer you do acquire more valuable. - a return shopper is 9x more likely to convert on a purchase than a first time shopper.
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Go Live: 4 Tools To Reach More Customers With Live Streaming Video

Go Live: 4 Tools To Reach More Customers With Live Streaming Video | Public Relations & Social Media Insight | Scoop.it

Have you experimented yet with the various live streaming apps out there?

This wonderful live television medium helps to create more intimacy and connection with your audience.

The closer your prospects feel to you and your brand, the more loyal and engaged they become. 

Here are four tools out there to help your business expand it's customer reach....

Jeff Domansky's insight:

Quick rundown of four popular life social streaming media channels by Mari Smith.

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Jeff Domansky's curator insight, February 12, 11:44 PM

Quick rundown of four popular life social streaming media channels.

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Top 52 Social Media Platforms Every Marketer Should Know

Top 52 Social Media Platforms Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

Whether you’re using social media to build awareness for your business, to drive leads to your sales force or anything else in between, it’s important to be familiar with all of the social media platforms at your disposal.

With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Buffer, Hootsuite, etc.).

Ready? Here goes....

Jeff Domansky's insight:

Comprehensive, all-in-one list of social media platforms.

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Jeff Domansky's curator insight, February 12, 11:45 PM

Comprehensive, all-in-one list of social media platforms.

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Companies Must Adapt Internal Communication as Demographics Change, Baylor Study Finds

Companies Must Adapt Internal Communication as Demographics Change, Baylor Study Finds | Public Relations & Social Media Insight | Scoop.it

Neill said that a number of trends “indicate a move to a more strategic role for internal communication and more dialogue with employees rather than one-way communication.” Those developments include:
• Organizational structural changes. For most companies and organizations that participated in the study, a communications or public relations department leads their internal communications, with human resources professionals collaborating closely.
• Generational shifts. The loss of baby boomers in the workplace means losing years of experience. Millennials have different communication expectations from their employers, such as mobile communication and short messages. Companies and organizations are learning to communicate with brevity and easy access through channels such as internal social media....

Jeff Domansky's insight:

Do your employee communication strategies reflect the new realities of millennial and New-Gen employees?

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4 Ways to Stretch Your Infographic Content | Killer Infographics

4 Ways to Stretch Your Infographic Content | Killer Infographics | Public Relations & Social Media Insight | Scoop.it
In today’s multimodal world, there’s no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard?


Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried and true method to broaden your reach, it’s really only the beginning of what you can do with that content once it’s an infographic.


This post will explore a few methods for repurposing your infographic into other media....

Jeff Domansky's insight:

Here's how to repurpose your infographic content to stretch your marketing budget and increase results.

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Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die?

Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die? | Public Relations & Social Media Insight | Scoop.it

Dear Mr. Know-It-All: How long should you wait before shutting down someone’s Facebook account after they die?


“This is for all you lovers out there.” That’s how it begins—one of the most existentially horrifying moments in American cinema.

I’m talking about the Enchantment Under the Sea Dance in Back to the Future, in which we see a temporally displaced Marty McFly onstage, sitting in with the band on “Earth Angel” with a guitar, while his teenage parents, George and Lorraine, move toward their first kiss....

Jeff Domansky's insight:

Jon Mooallem poses a provocative social media question. Existentialists need not respond ;-)

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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Media Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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Newspapers Trail As Political News Sources

Newspapers Trail As Political News Sources | Public Relations & Social Media Insight | Scoop.it

Inspiring equal parts awe and horror, the quadrennial orgy of spin, lies and patriotic pablum that is the U.S. presidential election is obviously a news bonanza. But that doesn’t mean every news medium benefits equally. According to a new report from Pew Research Center, newspapers are lagging far behind other providers as a source of political news.

According to Pew, 91% of American adults received some news about the presidential election in the last week (the other 9% presumably being the fabled “low information” or “no information” voters).  When it came to specific news providers, 24% of respondents said they considered cable TV news the “most helpful” source of information, followed by social media at 14%, local TV also at 14%, Web sites or apps, at 13%, and radio at 11%.

Further down the totem pole were network nightly news, at 10% and late-night TV comedy at 3%. Only then did the local newspaper appear in the Pew ranking, equal with late-night comedy at 3%. National newspapers were even lower down, cited by just 2% of respondents as the most helpful source of political news....

Jeff Domansky's insight:

Cable TV is leading as the primary source of news about the presidential election at 24% followed by social media at 14%? I'm really surprised that social media isn't a bigger source.