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RepMan: Hard-selling a soft-sell solution for Corporate America

RepMan: Hard-selling a soft-sell solution for Corporate America | Public Relations & Social Media Insight | Scoop.it
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.

 

Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.

 

I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.

 

You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Beautiful Copper Coin Could Transform How We Spend Money

Beautiful Copper Coin Could Transform How We Spend Money | Public Relations & Social Media Insight | Scoop.it

The Scrip itself is a beautiful copper object, designed to look as precious as any currency, and weighing in at a solid ounce (about one-fifth of your iPhone, but heavier than most change or jewelry). Its aesthetic was inspired by Japan’s Tokugawa coinage, which was oval in shape and stamped with relatively complex texturing.

 

Whereas most coins really rest in your palm, this Scrip is designed to be grasped more like a deli ticket. For an interactive, electronic device, these ergonomics were key. Because in theory, you approach an NFC payment station with the Scrip. The station beams over the money you owe, which is displayed. Then, the Scrip’s braille-inspired surface, powered by actuators, begins stamping out virtual currency in giant numbers that you can both see and feel (a feat that NDD says they could pull off in real production, since braille computer displays do it successfully already).

 

Say you owe $26. A $20 will appear. You swipe the Scrip toward the payment station. Then a $5 will appear. You swipe that. And then a $1. The oval shape allows you to hold the Scrip in one hand, which provides a directionality necessary for this swipe gesture....

Jeff Domansky's insight:

The way we pay is flawed. One of the best industrial design firms in Silicon Valley wants to redesign it.

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vealpepsi's comment, Today, 6:13 AM
Its fabulous
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75 of the Smartest Resources for Web Designers

75 of the Smartest Resources for Web Designers | Public Relations & Social Media Insight | Scoop.it

75 of the Smartest Resources for Web Designers

 

A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.

 

Feel free to add other useful resources in the comments below :)...

Jeff Domansky's insight:

Great resources list.

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Monica S Mcfeeters's curator insight, Today, 9:10 AM
Take a look into some of these resources and feel free to post your experiences here in the comments.
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Voice Search Strategy: What Marketers Need to Know Now

Voice Search Strategy: What Marketers Need to Know Now | Public Relations & Social Media Insight | Scoop.it

When you wear white, do you inevitably spill something all over yourself? 

I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?”

Thank goodness for voice search, am I right?

Although, here's the thing about voice search: According to the 2016 State of Inbound report, a huge number of marketers are making SEO their #1 priority. That's great. But how does voice search fit into that strategy? Are marketers even thinking about it yet?

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. But that doesn't make it any less important....

Jeff Domansky's insight:

This was a thought-provoking post and definitely something marketers need to consider soon.

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Who Is Buying Political Ads on Cable? - eMarketer

Who Is Buying Political Ads on Cable? - eMarketer | Public Relations & Social Media Insight | Scoop.it

More than 60% of US cable TV political ad spending is coming from political action committees (PACs) and issues advertisers, according to data from Viamedia on ads served on its platform between January and August 2016.

 

Twice as much political ad spending is coming from PACs and issues advertisers than from down-ballot campaigns, which mostly includes spending by candidates for the US House of Representatives and Senate. And more than six times as much spending is coming from PACs and issues advertisers than from presidential campaigns.

 

TV is still the dominant destination for political ad spend, and research from Nomura Securities indicates that cable TV, which makes up the second-largest share, is estimated to see $1.10 billion this year, or 10.8% of total US political ad spend.Generally, internet users learn most about politics from TV.

 

Indeed, a survey from YuMe revealed that 69% of US internet users find TV news to be the most effective political marketing channel. And while TV may be a significant channel for candidates to advertise on, not everyone is doing so....

Jeff Domansky's insight:

Just 10% of cable TV political ad spending is coming from presidential candidates.

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Cool and creative 404 pages: tips and examples

Cool and creative 404 pages: tips and examples | Public Relations & Social Media Insight | Scoop.it

The error message ‘404 Not Found’ tells website users that no content can be found on the website they’ve tried to call up. If you want to know exactly what an error 404 (also known as code 404 or http 404) is, what causes it, and how to avoid it, you can find out more in our article on the 404 Not Found error.

 

So what ways have companies found to handle this error message? Many websites have proven that it’s possible to turn the error 404 into a positive by creating an original and amusing 404 page, in place of the plain and standard error display.

 

Using 20 inspiring expert examples, we’ll show you how you can do the same....

Jeff Domansky's insight:

Error 404 can be very frustrating. 404 error pages with creative designs can help to ease the pain. These 20 examples will show you how.

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Spiciest tortilla chip in the world is sold one chip per package

Spiciest tortilla chip in the world is sold one chip per package | Public Relations & Social Media Insight | Scoop.it

Have you ever wanted an out of body experience, sans meditation or drugs?

 

You may find it with the Carolina Reaper Madness chip, Paqui chips' latest deadly creation. It's literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box.

 

The chip gets its kick (and then some more kick, and then some more) from the Carolina Reaper Pepper, the Guinness Book of World Records holder for Hottest Chili Pepper on Earth.

 

Mashable recently spoke with Jeff Day, Brand Manager for Paqui Chips."We're always looking to push the limits to find fun ways for our fans and consumers to engage with us," Day said. "When we decided that we wanted to make the world's hottest chip, we first said, well, we need to find the world's hottest pepper." ...

Jeff Domansky's insight:

The Carolina Reaper is the hottest chip in the world, and only one chip comes in each coffin-shaped package. Consumerism run rampant but hot marketing strategy. Where can I get one?