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RepMan: Hard-selling a soft-sell solution for Corporate America

RepMan: Hard-selling a soft-sell solution for Corporate America | Public Relations & Social Media Insight | Scoop.it
I believe comedy is the next BIG thing for corporate and employee communications. Why? Because comedy is based on the two most fundamental criteria in any communications program: truth and authenticity.

 

Learn comedy's twin tenets and you'll become a better, more authentic storyteller. Period.

 

I once again experienced this phenomenon yesterday. Along with Peppercomm's Chief Comedy Officer (and professional comedian) Clayton Fletcher, I led a three-hour stand-up comedy workshop for executives of America's top pharmaceutical companies.

 

You might be thinking: What do comedy and marketing drugs for deadly diseases possibly have in common? Having trained lawyers, rocket scientists, oncologists and just about every other serious occupation one can imagine (except tinker, tailor, soldier and spy), I can report that each profession shares the same fundamental needs...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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There's now an Urban Dictionary for tech terms | TNW

There's now an Urban Dictionary for tech terms | TNW | Public Relations & Social Media Insight | Scoop.it

Whether you’re tired of hearing newfangled phrases in discussions about tech or are still recovering from Post Silicon Valley Move Stress Disorder , there’s now a ready reckoner to sort you out.Silicon Valley Dictionary serves up nearly 200 (and counting) terms commonly used in the tech world, along with a smattering of them from ‘Silicon Valley’, an HBO comedy that presents a wry take on startups.


Some of my favorites are:Gluttonygramming: Programming and working at a slower pace to purposely get more food out of the company....

Jeff Domansky's insight:

Get your words worth. I liked " Ramen profitable."

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10 Best Colleges for Creative Writers | The Freelancer, by Contently

10 Best Colleges for Creative Writers | The Freelancer, by Contently | Public Relations & Social Media Insight | Scoop.it

While the majority of our readers are likely beyond college age, it’s still fun to wistfully remember your experimental undergraduate years—or whatever they were. That’s why I’ve written a list of the 10 best colleges for creative writers, based on my own highly idiosyncratic metrics: accomplished professors, famous alumni, environments conducive to writing, bizarre course selections, and, best of all, any random facts that might add to the writerly collegiate experience.

Jeff Domansky's insight:

Totally random list but fun read for writers.

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Marketers not keeping up with shift to contextual coupons: Forrester

Marketers not keeping up with shift to contextual coupons: Forrester | Public Relations & Social Media Insight | Scoop.it

Forrester asserts that consumer use of coupons has shifted overwhelmingly to digital, with 66 million digital coupons redeemed in 2013, up 141 percent from 2012.


However, even as mobile wallets and applications now hand out context-specific coupons at critical moments, most marketers still rely on free-standing inserts.


Forrester recommends that marketers consider the ability of context to improve the relevance of coupons the same as it does for marketing messages. The report recommends marketers personalize their physical and digital coupon offers and distribution...

Jeff Domansky's insight:

Mobile is missing in many marketer's plans - a missed opportunity according to Forrester.

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4 New Behaviors of Social Consumers and How They Affect Your Brand

4 New Behaviors of Social Consumers and How They Affect Your Brand | Public Relations & Social Media Insight | Scoop.it

The consumer is changing. Evolving. And it’s largely thanks to social media.The proliferation of social media has made it easier than ever before for consumers to reach out to brands, to research their purchases and to shop from anywhere in the world.


Here are four new social consumer behaviors that your brand should be paying attention to:

  • They are mobile
  • The social shopper can shop from her living room, the subway or while at work. She can tweet recommendations in transit, and read reviews in bed. She can engage with brands anywhere at any time.
  • Social consumers now spend more time accessing digital media through a mobile device than on a desktop...
Jeff Domansky's insight:

Something about social media and consumers...

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5 Cs of Modern Marketing

5 Cs of Modern Marketing | Public Relations & Social Media Insight | Scoop.it

...With all the back and forth, I have finally come to a realization that the goals and desires of Modern Marketing can be accomplished with these 5Cs:

  • CONSUMER
  • CONTEXT
  • CONTENT
  • COMMERCE
  • CONVERGENCE


Always putting the CONSUMER at the center, both in strategy and execution (more often than not we are missing one or the other). CONVERGENCE needed at all levels to overcome the challenges of fragmentation and silos and of course the 2 channel agnostic pillars of a seamless experience – CONTENT & CONTEXT that if done right, will organically drive a COMMERCE BEHAVIOR....

Jeff Domansky's insight:

Mayzur Gupta offers a thoughtful post on the 5 Cs of Modern Marketing

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Shopper Research Highlights Consumers’ Multichannel Habits | Mobile Marketing Magazine

Shopper Research Highlights Consumers’ Multichannel Habits | Mobile Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

When researching purchases in store, more than twice as many shoppers head for a website, rather than an app, on their smartphone.


Questioned about how they use their mobiles in store, 47 per cent of respondents said they used their phone for sharing ideas, followed by 29 per cent who said they used it for comparing prices, with 20 per cent saying they used their phone for finding product information, and 17 per cent for sharing photos, taking pictures as a reminder, finding store location information, and browsing (with no intention to purchase)....

Jeff Domansky's insight:

70 per cent of UK shoppers have a smartphone, and 30 percent of smartphone owners have used their phone to shop in the last month, according to new research. Lots more insight for marketers and retailers.

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Why Millennials Love Video and Why You Should Too #smlondon

Why Millennials Love Video and Why You Should Too #smlondon | Public Relations & Social Media Insight | Scoop.it

If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic.


Did you know that millennials (or Generation Y, as they’re also called)  will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right.


Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....

Jeff Domansky's insight:

Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.

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Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift

Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift | Public Relations & Social Media Insight | Scoop.it

This week we explore a publishing platform that integrates story components in a unique way, and a startup that organizes news reports around historical context.


PART 1: FOLDA Web-based publishing platform developed at the MIT Media Lab arranges related elements in a visual way that puts multimedia material into view alongside the text. Co-creator Alexis Hope tells us how the two-dimensional structure is enabling some experiments with storytelling....


PART 2: TIMELINETimeline is a technology-driven news operation that infuses historical context into the news of the day. We learn from Editor-in-Chief Jonathan Kalan how the team delivers stories in a time-based format optimized for mobile devices....

Jeff Domansky's insight:

Two interesting news storytelling approaches.

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34% global ecommerce transactions on mobile now | Digital Market Asia

34% global ecommerce transactions on mobile now | Digital Market Asia | Public Relations & Social Media Insight | Scoop.it

Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.


With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices.


Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally.


Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....

Jeff Domansky's insight:

Here's why mobile matters now and in the future - 40% of transactions globally on mobile by end of 2015.

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Marco Favero's curator insight, July 5, 12:30 PM

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Sebastian-Herrera's curator insight, July 6, 5:35 AM

una lectura de la tecnologia que todos tenemos en el bolsillo

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17 Best B2B Content Marketing Posts Ever Written

17 Best B2B Content Marketing Posts Ever Written | Public Relations & Social Media Insight | Scoop.it

This is not necessarily a list of the most popular posts on content marketing. It is a list of the articles that I think will give you the broadest, deepest, and most up to date understanding of how your company can get the most out of content marketing.Some of these posts are huge posts from huge people. Some of them aren't.


Some of these posts are extremely new, some are old. All of these posts offer some incredible insight into content marketing. They are not organized in order of "best" to "worst", instead I have organized them into the order of questions you need answered to do content marketing well.


In other words the list starts with articles that will help you learn the foundations of content marketing, then the ins and outs, and then some big picture concepts....

Jeff Domansky's insight:

Hyperbole aside, this i useful list of articles on content marketing.

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How I built a brand on Instagram in 7 easy steps

How I built a brand on Instagram in 7 easy steps | Public Relations & Social Media Insight | Scoop.it

When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos.


At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to show off. What can we show except screenshots? But wait, really? Here’s what I’ve learnt, but first, let’s start with why you should be on Instagram....

Jeff Domansky's insight:

Great lessons and tips to get you started on Instagram.

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Jeff Domansky's curator insight, July 5, 1:17 AM

Great lessons and tips to get you started on Instagram.

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Why I switched from Google to DuckDuckGo; it's all about the bangs

Why I switched from Google to DuckDuckGo; it's all about the bangs | Public Relations & Social Media Insight | Scoop.it

Google is fun to say, but DuckDuckGo — at least for me — is a lot more fun to use. While I can’t repeat the name as a verb (I can ‘Google it’ on Google; I don’t know what I’d say for a DuckDuckGo search), the upstart search engine has quickly become my go-to on a day to day basis.


While its main draw is privacy, DuckDuckGo has another killer feature you may not have heard of. In fact, it should cause you to consider ditching your existing search engine for DuckDuckGo — yes, even Google. I’m talking about bangs.


No, not 80s hair bangs (but they would look cool on their mascot, Dax). Bangs are simply exclamation points ahead of site tags, which redirects you to that page....

Jeff Domansky's insight:

I really love using DuckDuckGo for search too. And "bangs" are a useful feature for faster finding.

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Jeff Domansky's curator insight, July 4, 12:17 PM

I really love using DuckDuckGo for search too. And "bangs" are a useful feature for faster finding.

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What Does It Mean to Be Mobile First? And Why Should Marketers Care?

What Does It Mean to Be Mobile First? And Why Should Marketers Care? | Public Relations & Social Media Insight | Scoop.it

While most marketers understand what a mobile app is, and also likely have heard or gone through the exercise of creating a responsive website, far fewer have sat down to map out what a mobile-first customer journey looks like.


Of course, it has become table stakes to ensure that one’s company either has a mobile application (I don’t recommend this approach for most brands) or has updated its website to be responsive. This latter technique requires elements like simple navigation, easily clickable links — by either a finger or a mouse — optimized text readability, and images that either scale or are dynamically replaced by larger or smaller images and icons.


But more important in mapping out this journey is to take a step back and think through how, where and with what one’s customers interact with their favorite brands. This journey will differ by user, but behavior will tend to cluster around factors like.....

Jeff Domansky's insight:

As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout.

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Metaphor map charts the images that structure our thinking

Metaphor map charts the images that structure our thinking | Public Relations & Social Media Insight | Scoop.it

Metaphor is not the sole preserve of Shakespearean scholarship or high literary endeavour but has governed how we think about and describe our daily lives for centuries, according to researchers at Glasgow University.


Experts have now created the world’s first online Metaphor Map, which contains more than 14,000 metaphorical connections sourced from 4m pieces of lexical data, some of which date back to 700AD.


While it is impossible to pinpoint the oldest use of metaphor in English, because some may have been adopted from earlier languages such as Germanic, the map reveals that the still popular link between sheep and timidity dates back to Old English. Likewise, we do not always recognise modern use of metaphor: for example, the word “comprehend” comes from Latin, where it meant to physically grasp an object.


The three-year-long project to map the use of metaphor across the entire history of the English language, undertaken by researchers at the School of Critical Studies, was based on data contained in the Historical Thesaurus of English, which spans 13 centuries....

Jeff Domansky's insight:

Huge project by Glasgow University researchers plots thirteen centuries of startling cognitive connections. Purely random but fascinating. Recommended reading. 9/10

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Marco Favero's curator insight, Today, 2:59 PM

aggiungi la tua intuizione ...

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1,072 words that will change how you write headlines forever | The Wall Blog

1,072 words that will change how you write headlines forever | The Wall Blog | Public Relations & Social Media Insight | Scoop.it

The key to an emotionally engaging headline? Context Words: a group of 1,072 words in the English language that can increase a person’s interest and attention in a specific message.


Context Words were uncovered through EEG testing and something called the Pearson product-moment correlation coefficient, a way to measure the correlation between two variables. In this case, we were looking to understand the relationship between word choice and the brain’s emotional response.


We’ve split the Context Words into four categories: insight words, time words, space words and motion words.Insight words provide more detail, i.e. closure, admit, inform, think. Time words refer to a point in time, i.e. after, fast, long, prior. Motion and space words help us understand where something is happening, i.e. appear, replace, arrive, enter....

Jeff Domansky's insight:

Fascinating research on words. Recommended reading for writers and marketers. 9/10

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10 Charts Show Why Indian Retailers Should Adopt an Omni-Channel Strategy

10 Charts Show Why Indian Retailers Should Adopt an Omni-Channel Strategy | Public Relations & Social Media Insight | Scoop.it

The report, Navigating the New Digital Divide which studied close to 2,000 urban Indian shoppers, said the conversion rate of shoppers who use a digital touch-point is 40% higher than the non-digitally influenced shoppers.


Besides more than a third of digitally influenced shoppers would prefer the flexibility of buy-online-pickup-in-store, the report said.


However, Rohit Bhatiani, director at Deloitte added, “Today, 90% of the retailers do not have a mobile app or mobile-friendly websites and hence these retailers are not even considered by consumers for pre-buying research. Retailers need to create a strong meaningful digital presence to attract customer attention.”...

Jeff Domansky's insight:

Useful research shows how Digital Influences shoppers.

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This Infographic Looks at the Next Generation of Commerce - WebProNews

This Infographic Looks at the Next Generation of Commerce - WebProNews | Public Relations & Social Media Insight | Scoop.it

The recent 2015 Next Generation of Commerce study from Acquity Group, looks at what the firm considers “untapped opportunities” for brands across nontraditional spaces. It says these opportunities cater to younger generations especially.


For one, it found that nearly half of consumers (45%) say recognizing a brand they often buy on multiple media channels, such as TV, social media and magazines, makes them more likely to shop from that brand next time they’re in a brick-and-mortar setting. It’s 28% for online.


The study, which surveyed over 2,000 consumers in the U.S. about their habits and preferences surrounding digital entertainment, content, shopping, and services, also found that 3 in 5 consumers (59%) say they would be more likely to watch an online streaming TV series produced by a brand if that meant no commercials. 1 in 4 consumers indicated they are influenced by native ads in news outlets.1


28% of consumers ages 18-22 and 32% ages 23-30 would switch retailers if offered the option to pay in social currency, such as engagement for discounts, it found. On the other hand, it also found that 60% of consumers believe they see too many ads. According to Acquity Group, this means brands should focus on “weaving their offerings into an appealing and relevant user experience.”...

Jeff Domansky's insight:

The recent 2015 Next Generation of Commerce study from Acquity Group suggests “untapped opportunities” for brands across nontraditional spaces. Go young and go social!

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91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer

91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer | Public Relations & Social Media Insight | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 
Jeff Domansky's insight:

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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Jeff Domansky's curator insight, Today, 12:41 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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New, simple ‘buy’ buttons make it easier to shop by phone

New, simple ‘buy’ buttons make it easier to shop by phone | Public Relations & Social Media Insight | Scoop.it

Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.


Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.


But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....

Jeff Domansky's insight:

Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.

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Brands must ditch the notion of having it all

Brands must ditch the notion of having it all | Public Relations & Social Media Insight | Scoop.it

A recent ad for Clinique lipstick proclaims: "Have it all", suggesting that a simple cosmetic product is the answer to one of the most complex questions of our time; that ever-elusive quest for balance in our ‘always-on’ world.


Yet, somewhat ironically, the brand’s own research suggests that more women than ever are rejecting the empty rhetoric and bluster implicit in this strapline. In fact, according to its ‘The Truth About Happiness: What Women Want’ research, 77% of women in the UK feel that trying to have it all has actually served only to make us more unhappy....

Jeff Domansky's insight:

Brands must ditch the notion of having it all, The continuing debate on whether women can achieve a truly successful work-life balance belies a fundamental shift in consumer aspirations, writes Nicola Kemp.

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Best Storytelling Posts from the First Half of 2015

Best Storytelling Posts from the First Half of 2015 | Public Relations & Social Media Insight | Scoop.it

Finally, I don’t have to evangelize the value of storytelling from a tattered pulpit.This is the first post curating the best content since the new blog design went live. I still marvel that the microphone works.Here’s my take on the best posts from the first of half of 2015....

Jeff Domansky's insight:

Lou Hoffman has a shiny new blog design and the same old great stories.

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12 of the Hottest Tools for Content Promotion

12 of the Hottest Tools for Content Promotion | Public Relations & Social Media Insight | Scoop.it

Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.


Unfortunately, it doesn’t work that way. Promotion was important before content marketing became hip, and it'll be important long after we move on to the next big growth strategy, waiting to be used by those that truly want to succeed, by those that truly want more business.


In order to maximize your content marketing performance, here are some tools that will help you promote your content....

Jeff Domansky's insight:

Without promotion your content is nowhere.

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Why PR is up and advertising down - Marketing Magazine

Why PR is up and advertising down - Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Greg Daniel AM, national practice leader of KPMG SR7, discusses how social media has changed the way people respond to advertising and PR.


In 1997, direct marketing guru Lester Wunderman talked about a new definition of brand: “It represents a cluster of consumer needs. It is each customer who is becoming a brand. I am a brand – and each of you is a brand.”


At that time, he said there were 260 million individual people brands in the US alone. More than 15 years later, the rise of social media has seen Wunderman’s prediction become a reality – in ways no-one expected.


This new reality represents the biggest single opportunity the PR industry has ever had – at the expense of advertising.


According to Nielsen, only 16% of people are influenced by advertising they see on the Internet while 84% are influenced by what people tell them on social media. While the growth in online advertising is dramatic – it is still advertising!...

Jeff Domansky's insight:

Word of mouth carries a powerful marketing and PR punch.

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Best Free WordPress Themes Available in 2015 | Elegant Themes

Best Free WordPress Themes Available in 2015 | Elegant Themes | Public Relations & Social Media Insight | Scoop.it

As one of the most successful premium theme shops in the business, Elegant Themes is best known for its top of the line themes and plugins. Even on this blog, we tend to talk about how best to use those themes and plugins (or themes and plugins like them) to get the most out of WordPress. But today, I’m going to do something a little bit different. I’m going to roundup some of my personal favorite, free WordPress themes.


The Best Free WordPress Themes Available in 2015The themes I’ve collected below are all available via the official WordPress plugin repository. I selected most of them based on a combination of their popularity, user rating, and design. Those that do not have particularly high download counts or that are relatively new and untested made the cut due to unique design and/or standout plugin compatibility....

Jeff Domansky's insight:

Awesome roundup of best FREE WordPress themes by Nathan Weller in the Elegant themes blog.. Terrific resource for blogging, marketing, storytelling, publishing and PR pros. Recommended tools and valuable reading!  10/10

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Jeff Domansky's comment, July 4, 12:47 PM
Super list. Highly recommended.
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Why Your Platform Must Be Built with Content - Jesse Wisnewski

Why Your Platform Must Be Built with Content - Jesse Wisnewski | Public Relations & Social Media Insight | Scoop.it

You can rise above the noise, cut through the clutter, and connect with your audience without having to take out a television ad during the Super Bowl, a billboard in Time Square, or conduct a multimillion-dollar marketing campaign.


You can build an audience of people “who will rely on your for information, advice, and help, and will seek out your expertise” with nothing more than a blog. Individuals, non-profit organizations, and even startup companies have developed highly engaged audiences who place them in a position to launch a career, further a cause, or establish a profitable company.


But, in order to do this, you have to first understand how today’s media-rich environment has forever changed the way we obtain information and make purchasing decisions....

Jeff Domansky's insight:

Jessie Wisniewski shows why you must build your marketing platform on content to not only help you project your message to people, but to help people find your message.

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