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Coca-Cola enter the world of brand journalism | Wannabe Hacks

Coca-Cola enter the world of brand journalism | Wannabe Hacks | Public Relations & Social Media Insight | Scoop.it
Coca-Cola have made the transition to brand journalism, using its corporate site as a digital magazine...

 

Journalism is currently going through a transition. As this transition takes place, advertising revenue has dropped off, PR has gone up and ‘churnalism’ has become a worrying issue of newsrooms.

 

But why would corporations go through all the hassle of press releases or creating stories for their products when they could just do it themselves? After all, according to Harry Evans, news is “something someone somewhere doesn’t want you to hear”.

 

Three days ago, Coca-Cola took the first step into the world of brand journalism. It has completely overhauled its corporate site, rebranded and repackaged it as a digital magazine, Coca-Cola Journey. This will allow it to produce ‘news’ to its own agenda.

 

Ashley Brown, director of digital communications and social media at Coca-Cola, said: “Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us.

“We want to make sure that as our brand becomes a publisher, we do so in the most beautiful and functional way possible.”...

 

[Journalism? Meet brand journalism.]

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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Public Relations & Social Media Insight | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.


A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....

Jeff Domansky's insight:

Good starting point and tips for mobile marketing for local businesses.

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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Public Relations & Social Media Insight | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.


In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'


Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....

Jeff Domansky's insight:

Useful reference and advice for practical SEO for local businesses.

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6 Important Product, Design and Strategic Decisions For Wearable Makers

6 Important Product, Design and Strategic Decisions For Wearable Makers | Public Relations & Social Media Insight | Scoop.it

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.


The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.


As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population:...

Jeff Domansky's insight:

Success strategies for wearable technology makers in the future.

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Jeff Domansky's curator insight, Today, 2:25 AM

Good overview of the challenges facing world of technology makers.

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Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.


Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....

Jeff Domansky's insight:

Here's a good look at lists, how to use them and why they work

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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Public Relations & Social Media Insight | Scoop.it

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.


_...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact?


I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....

Jeff Domansky's insight:

Valuable research and advice from KISSmetrics on social media best practices.

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The Highest Converting Images to Use on Social Media Networks | Social Media Today

The Highest Converting Images to Use on Social Media Networks | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.


Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....

Jeff Domansky's insight:

Useful tips for better visuals in your blogging, websites and social marketing.

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The Science of Storytelling

The Science of Storytelling | Public Relations & Social Media Insight | Scoop.it
Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....
Jeff Domansky's insight:
Learn how stories work on our brain. Useful blogging insight.
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Chris Barrow's curator insight, Today, 4:19 AM

An excellent post for all would be bloggers and marketeers.

Tony Guzman's curator insight, Today, 9:10 AM

How important is storytelling to learning?

Rick Garza's curator insight, Today, 9:19 AM

There is nothing new under the sun. But that doesn't mean we can learn what our forefathers in sales new se well.  Stories get you farther than facts.

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10 Things You Didn't Know You Agreed to via Terms of Service

10 Things You Didn't Know You Agreed to via Terms of Service | Public Relations & Social Media Insight | Scoop.it

We know you didn't read the terms of service. Here are the most interesting parts you missed.The terms of service, also known as the document you're supposed to read before signing up for a site or platform, is a treasure trove of legal guidelines, rules and permissions that few people really care about.


But there are a few things you're agreeing to, hidden within the jargon, that might change the way you use the web. Some permissions, like keeping personal information, protecting copyrights and preventing impersonation, are well-known and relatively innocuous. That said, there's a chance you're violating a term of service without even realizing it.


Here are 10 things you didn't realize you agreed to in the social network terms of service you didn't read, but we did.....

Jeff Domansky's insight:

Know that TOS you didn't read? Maybe you should read it?

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Are travelers giving up on loyalty programs? | Elliott

Are travelers giving up on loyalty programs? | Elliott | Public Relations & Social Media Insight | Scoop.it

It’s finally happening.After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are saying “Enough!”


They’re refusing to play the loyalty-program game, jettisoning blind brand allegiance in favor of a more pragmatic view of travel. Price and convenience are trumping mindless devotion to an airline, a car rental company or a hotel.


In a recent survey, a plurality of travelers (38 percent) said that finding the best deal topped their list, a tectonic shift from previous years, when collecting credits in a frequent-flier or frequent-stayer program was more important. Only 9 percent of travelers will book their trips based on loyalty to an airline or hotel chain, according to the poll conducted by Wakefield Research on behalf of Capital One....

Jeff Domansky's insight:

Loyalty programs may soon be suffering from a lack of loyalty from consumers.

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Shifting attitudes about media make a case for integrated communications | Digital Park

Shifting attitudes about media make a case for integrated communications | Digital Park | Public Relations & Social Media Insight | Scoop.it

... Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news.


Television, which reportedly has the lowest public confidence, is the most frequently used medium for getting the news, with laptops/computers ranking second and newspapers coming in last.


While trust in the Internet as a source is slightly lower than when Gallup first measured public confidence in 1999, this year marks the first time that another news medium (television, in this case) has fallen below the Internet in public trust.Meanwhile, in terms of news consumption, the Internet has made steady gains over the past decade. Pew Research notes that the more Americans these days get news in a digital format.


Working with media is a key part of our job, so how do the public’s changing news consumption habits and wavering confidence impact how we approach media relations?...

Jeff Domansky's insight:

With decreased trust in media, public relations has a bigger challenge ahead.

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Digital Coupons Drive Sales | VR Marketing Blog

Digital Coupons Drive Sales | VR Marketing Blog | Public Relations & Social Media Insight | Scoop.it

Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used.


Here are some highlights:

- The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and a lot of this growth has been driven by online coupons.

- Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites....

Jeff Domansky's insight:

Consumers have greater access to coupons acquired from emails, social, and coupon-specific sites. Check out how offering coupons can drive sales.

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How Small Business Can Leverage the Internet of Things | Internet of Things Journal

How Small Business Can Leverage the Internet of Things | Internet of Things Journal | Public Relations & Social Media Insight | Scoop.it

...Small companies can bolster their business significantly by leveraging this technology properly. Owners who come up with a comprehensive IoT strategy will be well equipped to manage a business in the ever-changing 21stcentury.


According to CMSWire.com, many companies will need to start by updating their IT assets. "Add new devices, connect them to the cloud and enable them to talk to each other."


Businesses must harness the power of technological connectivity in order to serve and understand their customers better.Small businesses should first consider using IoT to collect customer data. The technology allows companies to easily and cost-efficiently collect new data which will offer invaluable insights about ways to improve business or keep up with the competition....

Jeff Domansky's insight:

Very interesting article and tips on how small business can leverage the Internet of Things.

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How to Create the Perfect Pinterest Brand Page

How to Create the Perfect Pinterest Brand Page | Public Relations & Social Media Insight | Scoop.it

Do you know how to create the perfect Pinterest brand page?


Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile.


So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….

Jeff Domansky's insight:

Here's a basic, practical guide for setting up your business page on Pinterest.

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Jeff Domansky's curator insight, July 26, 10:42 AM

Your brand on Pinterest? You betcha.

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Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss

Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss | Public Relations & Social Media Insight | Scoop.it

This story is about the launch of Harry’s, a new men’s grooming brand. Specifically, it explains how they gathered nearly 100,000 email addresses in one week (!).

Jeff Domansky's insight:

Tim Ferriss shares a valuable case study with social marketing templates, tips and tactics.

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Content We Love: A Dynamic Press Release with Global Appeal

Content We Love: A Dynamic Press Release with Global Appeal | Public Relations & Social Media Insight | Scoop.it

Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com.  


It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe....

Jeff Domansky's insight:

Who said press releases are dead? This multimedia news release does a great job and provides great lessons for other businesses.

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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.


The shotgun approach says:You need to be sending more messages in more places.


The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....

Jeff Domansky's insight:

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.

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Annemarie Nier's curator insight, Today, 6:12 AM

The controversy isn't new, but excellently summed up in this article: Is it better to focus on the social media platform with the biggest reach, or should one distribute content to as many platforms as possible?

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5 Reasons Why You Should be Publishing on LinkedIn

5 Reasons Why You Should be Publishing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”


Here are her thoughts to consider when you start writing your LinkedIn published posts...

Jeff Domansky's insight:

Useful tips to help you get maximum benefit from publishing on LinkedIn.

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MH17: how Storyful’s ‘social sleuthing’ helped verify evidence

MH17: how Storyful’s ‘social sleuthing’ helped verify evidence | Public Relations & Social Media Insight | Scoop.it

Ben Cardew: Stories such as the shooting down of the Malaysia Airlines plane show the importance of checking Twitter and YouTube content.


In the aftermath of an event as tragically uncertain as the MH17 plane disaster, amid claim and counterclaim about who was responsible, it becomes ever more important for news organisations to verify the validity of material on social media.


This is where social news agency Storyful and its Open Newsroom  come into their own. The Dublin-based company – acquired by News Corp for €18m in December 2013 – specialises in finding and verifying news content on social media. Open Newsroom, which Storyful launched on Google+  in June 2013, is “a real-time community of news professionals” whose objective is to “debunk, fact-check, clarify, credit and source” information around big news stories....

Jeff Domansky's insight:

Verification is a challenge for journalism and citizen journalists alike.

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Terms, Laws, and Ethics for Using Copyrighted Images on Social Media

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media | Public Relations & Social Media Insight | Scoop.it

Can you share a picture that you found on social media or a website (or in Google image search)?


This infographic answers that:

"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news sites, and social networking sites even if the person re-distributing the images didn't obtain permission to do so....

Jeff Domansky's insight:

Are you using images according to legal and ethical standards? find out what this handy infographic guide.

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Jeff Domansky's curator insight, Today, 12:55 AM

Are you using photos properly in your blogging? Find out with this handy reference guide.

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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Public Relations & Social Media Insight | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.


The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...

Jeff Domansky's insight:

This cool tool will help you write better headlines and get better blogging results.

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Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet

Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet | Public Relations & Social Media Insight | Scoop.it

In one of the largest studies of people's attitudes towards native advertising, 62 percent said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.


Native advertising is a form of advertising designed to look similar to "native" media content such as news or feature articles written by journalists. 


The study shows that media companies carry a far higher risk to their reputation and value perception in allowing native advertising than their brand advertisers. However, native advertising on business news, and entertainment news sites, was less problematic than on general news sites....

Jeff Domansky's insight:

Good look at native advertising and consumer reaction to it.

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Sponsored Content Has a Trust Problem | Relevance

Sponsored Content Has a Trust Problem | Relevance | Public Relations & Social Media Insight | Scoop.it

...As noted above, publishers’ widespread assumption that they’re communicating clearly and transparently when they label a post as “sponsored content” may not be true.


When asked what they think a “sponsored content” label means when they see it on a news website, the answers varied greatly.


Ultimately, this shouldn’t come as much of a surprise; the term “sponsored content” means different things not only among different publishers, but also within the framework of a single publisher. For instance, Mashable runs two different types of sponsored content—one model where a brand merely underwrites a piece of Mashable editorial and has no influence on its content, and a separate model where they feature content created by the brand. z


And while the content of The New York Times’ inaugural “paid post” campaign was created by Dell, their recent paid-post longform piece for Orange is the New Black, “Women Inmates: Why The Male Model Doesn’t Work,” was written by Melanie Deziel, an editor at the Times‘ brand studio....

Jeff Domansky's insight:

Consumers are confused and they don't trust nor do they scroll native ads.

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Sébastien Carensac's curator insight, Today, 3:22 AM

add your insight...

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The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt | Public Relations & Social Media Insight | Scoop.it

Why can't movie-streaming sites deliver the selection of movies that customers obviously want? This was the question posed by a recent New York Times column, comparing undersupplied services like Netflix with unauthorized platforms like Popcorn Time.


The answer, the Times explains, is windowing—the industry practice of selling exclusivity periods to certain markets and platforms, with the result of staggered launches. But the Times fails to ask a more fundamental question: why do streaming sites have to listen to Hollywood's windowing demands in the first place?...

Jeff Domansky's insight:

Interesting look at how Hollywood's practices impact consumers choice of videos.

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Best Monetization Tools For Your Blog | Code Geekz

Best Monetization Tools For Your Blog | Code Geekz | Public Relations & Social Media Insight | Scoop.it
You can monetize your blog with different tools and convert it to a moneymaking machine, if you have correct tools to do so.Here is the list of Best Tools to Monetize your blog and improve your earning. So, choose the best tool(s) for your website and earn good amount of money by monetizing your blog....
Jeff Domansky's insight:
You may want to explore the possibilities of using one or more of these tools to monetize your blog.
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M. Philip Oliver's curator insight, July 26, 2:46 PM

"Monetize'; Thanks Jeff Domansky

Olivier Milo's curator insight, July 27, 7:56 AM

Useful list of tools to increase your revenues.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Public Relations & Social Media Insight | Scoop.it

Pinterest has 70 million active users worldwide.


The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.


And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v


Here are some key takeaways:...

Jeff Domansky's insight:

How to use Pinterest to promote your business.

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Charlie Dare's curator insight, July 26, 9:36 PM

How to use Pinterest to promote your artisic product for greater exposure ~

WebTech Group STL's curator insight, July 26, 9:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 9:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.