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Freelance Unbound» Blog Archive What skills do journalism students need to get a job in PR? (Clue: social media) |

Freelance Unbound» Blog Archive What skills do journalism students need to get a job in PR? (Clue: social media) | | Public Relations & Social Media Insight | Scoop.it
At a recent talk to journalism students at UCA in Farnham, Paul Marinko, media and public affairs manager at Surrey County Council, revealed the key skills...

 

required for journalism students who want to work in local government PR and public affairs. In short:

- Social media
- Video editing and package making*
- Content is king – you need storytelling skills
- Good writing – it’s amazing how many people in PR can’t write effectively


Crucially, you don’t just need technical ability in social media software and platforms – you need the communications judgement to know how to handle interaction on social media. Does something need an apology or a slap down? How important are the comments and commentators? How do you develop followers and engagement?...

 

[Seems practical, though research skills and some PR knowledge are critical ~ Jeff]

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Social media, PR insight & thought leadership - from The PR Coach
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Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift

Facebook Live Grew Up Quickly. Here's How Broadcasters Are Jumping In - MediaShift | Public Relations & Social Media Insight | Scoop.it

Facebook Live, the social network’s live broadcast platform, exploded into the consciousness of news organizations – literally – back in April. BuzzFeed’s watermelon/rubber band virality experiment, silly as it was, provided newsrooms a glimpse of the power this tool can hold, even in its infancy.


It hasn’t taken long, however, for Facebook Live to grow up.In the past month, Facebook Live has broadcasted to the world everything from a Congressional sit-in for gun control to the immediate aftermath of a police officer shooting an African-American man during a traffic stop in Minnesota.


Broadcast newsrooms, in particular, seem primed to shine on a platform like Facebook Live. They’re already used to going live multiple times a day and employ talent who are already comfortable on air. The key, though, will be a willingness to tell stories in different ways than they’re told on TV or radio....

Jeff Domansky's insight:

Newsrooms are testing new styles of reporting news using Facebook Live.

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The Best Times to Use Long Form Landing Pages

The Best Times to Use Long Form Landing Pages | Public Relations & Social Media Insight | Scoop.it
When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy.


Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to get all the elements perfect before you publish the page.


The data you collect with A/B testing puts a lot of the CRO questions to bed, but the thing with testing is that it’s not an immediate solution. You can’t rely on A/B testing data as soon as you publish your page.


This is where CRO best practices come into play.
We’re going to make a case for both types of pages and argue why one should take precedence over the other. Then, we’ll give you a list of factors that will help you decide the length of your pages once and for all.


Let the debate begin....

Jeff Domansky's insight:

Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

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Jeff Domansky's curator insight, July 25, 1:40 PM

Going along or going short on landing pages? Valuable advice on landing page strategies and tips to get best results from your landing page efforts. Recommended reading for social marketers.

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9 Small Business Twitter Marketing Examples to Study : Social Media Examiner

9 Small Business Twitter Marketing Examples to Study : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....

Jeff Domansky's insight:

Here's a collection of valuable lessons from small businesses using Twitter for marketing.

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Jeff Domansky's curator insight, July 25, 1:28 PM

This older post is still relevant and very valuable for new content marketers.

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Why 'sticking to key messages' is not always good advice | PR Daily

Why 'sticking to key messages' is not always good advice | PR Daily | Public Relations & Social Media Insight | Scoop.it

The prevailing wisdom in PR has been that you should keep hammering away at the key messages you're trying to get across in a media interview, no matter what.Is the reporter asking you a completely unrelated question? Doesn't matter—repeat your key message.


Do they want to speak to you about an issue or topic your key messages don't even cover? Doesn't matter—repeat your key message.Is the interview a fairly relaxed conversation about your company's strategy, rather than a reputation-destroying crisis?


One size fits all—just repeat your key message.If you do this enough, this line of PR thinking goes, your points will stick and the reporter will repeat them. The industry even gave this approach a name of its very own: "block (the reporter's actual question) and bridge (to your key message)."


Great—except it rarely works....

Jeff Domansky's insight:

Myth-busting point of view regarding key messages.

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Google Analytics: A-to-Z Guide for Content Marketers

Google Analytics: A-to-Z Guide for Content Marketers | Public Relations & Social Media Insight | Scoop.it

Using Google Analytics properly makes you a far more effective digital marketer.


The data you gather via this free tool can (and should) be used to:


- Formulate a hypothesis about your content performance


- Determine a questions to support itCreate a report to answer the question with data


- Take action based on your analysis


- Measure the results


There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn't need to be.


Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for "reading" your reports.


Here's what we came up with. We hope it's helpful. ...

Jeff Domansky's insight:

Here's how to use Google Analytics properly.

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How To Create Perfect Posts on Social Platforms

How To Create Perfect Posts on Social Platforms | Public Relations & Social Media Insight | Scoop.it

Each social media platform is different, and the different reasons people log on to each need to be taken into account when posting. But on top of that, each platform also has it's own best practices and procedures - it's not only the content you post on each that matters, it's how and when you post, that will also play a significant part in the subsequent performance of your content.


To help you understand the best practices of each platform and what you need to pay attention to when composing and scheduling your updates, myclever have put together this updated infographic which outlines platform-specific processes and recommendations to ensure you're maximizing the performance of your updates on each.


In addition, they've also included a listing of best and worst times to post - and while that information is generic, and you should always be working with your own data to determine the best times for your business, it does provide a guideline on overall activity times on each platform, which is worth taking into consideration....

Jeff Domansky's insight:

Useful tips for better content on each major social media channel.

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4 Tips for More SlideShare Leads | Socia| Media Examiner

4 Tips for More SlideShare Leads | Socia| Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use SlideShare?


Wondering how to generate leads from SlideShare?


With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.


In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist....

Jeff Domansky's insight:

Discover four simple steps to make your SlideShare presentation a powerful lead-generating marketing tool.

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Why LinkedIn is the Only Social Media I Use

Why LinkedIn is the Only Social Media I Use | Public Relations & Social Media Insight | Scoop.it

You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.

Right?

But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.

Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.

So is LinkedIn even worth your time? Isn’t it just for job-seekers?

As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....

Jeff Domansky's insight:

Matthew Oleniuk makes the business case using LinkedIn for business.

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A laid-off TV reporter in a Culver City Starbucks first uncovered borrowed passages in Melania Trump's speech

A laid-off TV reporter in a Culver City Starbucks first uncovered borrowed passages in Melania Trump's speech | Public Relations & Social Media Insight | Scoop.it

Since he lost his TV reporting job last year, Jarrett Hill has been looking for his next opportunity. It presented itself in an unexpected way.  Hill was sitting at a corner table Monday night in a Culver City Starbucks, drinking a venti iced coffee and watching the Republican National Convention on an MSNBC live stream.


As Melania Trump spoke, she uttered a phrase that the 31-year-old California native had heard once before — from First Lady Michelle Obama. “… the only limit to your achievements is the strength of your dreams …,” Melania Trump said during her address to the Republican National Convention.


Instinctively, Hill finished the phrase aloud to his laptop screen: “… and your willingness to work for them.” “Kind of like a song that you haven’t heard in a long time and you remember the lyrics as you hear them. Or a movie that you know the line to and you kind of respond to it,” he said.


He recalled the words from Michelle Obama’s speech because, he said, he had thought to himself at the time that it was “really beautifully written.” “I believe I even wrote it down or typed it,” Hill said. “Obviously having no idea that eight years later I’d hear them again from a woman who wanted to be first lady speaking at a convention in front of 40 million people.”...

Jeff Domansky's insight:

A national controversy over passages in Melania Trump's speech that resembled Michelle Obama's address was first brought to light by a former LA TV reporter sitting in a Starbucks. Good back story.

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Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner

Instagram Business Profiles: How to Set Up and Analyze Your Activities : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use Instagram for your business?

Wondering if an Instagram business profile is right for you?

Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.

In this article, you’ll discover what marketers need to know about the new Instagram business profiles....

Jeff Domansky's insight:

Useful tips to help you set up your business on Instagram.

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