 Your new post is loading...
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation....
Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All it takes is putting the proper steps in place. ... You can't rest on a great product and go radio silent; you need to build a great brand. That takes differentiating yourself and establishing higher visibility. It takes content. The content you create via a strategic content strategy, but also via the third-party content and resources you routinely share. Establishing yourself as a trusted sharer of content has many positive benefits to your brand. It asserts your expertise in the niche, brands you as the go-to source of information (even when you aren't the one creating it!) and positively links you with the industry you are a part of. Any brand can use content sharing as a way to increase visibility; it just takes putting the proper steps in place. How do you become a content-sharing ninja? Here's my method....
Great design, curation magic... RebelMouse, Berry's young company, is beginning to generate some buzz by targeting everyone from individuals who want a mashup of all their social media accounts to major publishers that want new ways to interact with readers (and please advertisers). The company defines itself as a “NY-based social publishing start-up that aims to be the front page of an individual/company’s life on the internet.” The company launched in summer 2012 after Berry left his spot as the Huffington Post’s CTO and it already has earned the business of some major media entities including Fox, USA Network, Vice, and Time Inc. Berry describes his project as a “technically ambitious” bridge that spans the “gap between Tumblr and WordPress.”...
In the Age of Information, the ability to “curate”, or gather and arrange content, becomes one of the most important skills you can have. After all, the information is out there for everyone to see. What makes you stand out from the crowd is how you locate and present it. This process can be a grueling one if you go at it alone. That’s why the smart content curator will find tools to make their job easier in siphoning the best material off the top of the web, and presenting it in the purest and most palatable of forms. Here are five such tools that will allow savvy social marketers to make it happen....
This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it: "In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public. Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information. Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following. 1. Collect:
The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.
2. Curate:
- Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover.
- Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct.
- Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.
3. Communicate:
- Be human - Bring your voice to your content. Be real.
- Be frequent not a freak when you overpublish..."
Read full original article here:
http://www.jeremyfloyd.com/2013/02/the-abcs-of-content-curation/
Via Giuseppe Mauriello, John van den Brink
Trapit launched its new publisher suite today, the startup’s first business-to-business product that lets publishers and brands create personalized, more engaging reading experiences. “The web is generating more content per day than ever before,” said founder Hank Nothhaft Jr. in an interview with VentureBeat. “There are plenty of web aggregators and distribution networks, but as far as I am concerned, these are one-trick ponies. They are not solving problems as far as publishers are concerned. We use artificial intelligence to create branded personalized content experiences for audiences; it’s like machine-assisted editorial, and the impact on engagement is tremendous.”...
While social media sites like Facebook and Twitter have their own apps, developers have created many others that can provide more specific services while working within those sites. Read on to learn about 7 awesome apps to help your social media marketing efforts. 1. Flipboard – Gathering content from around the Web, Flipboard acts as a social magazine. Users can decide the sources from which content will be collected. It also allows businesses to connect their social media sites to the app, including Facebook, Twitter, LinkedIn, Tumblr and Google+, so they can be shared easily with others. Content can be found, shared and managed all within the app....
Content curation is increasing as more and more bloggers see the potential in using the various tools available to them. Want to try it yourself? Of course you do… But before you do let’s consider what content curation is, and weigh up the pros and cons....
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, for creating content. Content curation supplements original content for both broadly and narrowly focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Content curation as part of content marketing strategy – 3 Facts Almost 60% of content marketers use some form of content curation according to Curata’s 2012 B2B Marketing Trends Report. Doing curation well can give you a competitive advantage because it’s a low cost way to expand your content marketing offering....
What is Swayy? It’s like Percolate and LinkedIn recommended articles, mixed with trending keywords for the topics you find interesting, combined with an analytics dashboard that shows the trends of what you do and how people react to it. I like it for the simplicity and accuracy of the content curation. Everything I’m actually interested in reading is in one place – I don’t have to skip from another major tech blog over to Harvard Business Review then hop over to another major tech or business blog. It’s all in there. And it has saved me So Much Time....
Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…
In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills. If you want to stand out from the competition, you have to show off your skills in different ways: - By producing relevant articles, videos, pictures, etc - By sharing other people’s great content Creating content is a great thing, but there are only 24 hours in a day, and inspiration is not always around the corner. However, you still need to find an alternative way to serve your audience. That’s where content curation comes into play....
Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives. 7 Ways to curate other people’ content Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience....
|
Content Curation, in its most simplest terms, is the act of gathering related, targeted pieces of content and sharing it. Like an art curator, a Content Curator is a taste maker—an influencer—and has authority in a given topic. More often than not, I'm seeing traffic coming from specific content related sites. It is partly an effort of our own blog promotion and partly a reaction to content curators out there who are sharing our content. This makes a blogger very happy! In this article, we'll get down to business about how you can curate content for branding yourself and your business as an expert in your field.
Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time. As a result, having a content curation and/or aggregation plan might be something to consider as a part of your long-term content marketing strategy. There are many tools available to aid in finding industry-specific quality content that you can share with your audience to continually position your brand as an expert. Additionally, these content pieces can serve as inspiration for future content concepts. Below are nine tools and concepts to utilize for content curation...
Where do you put the videos you find around the web, and how do they express your identity? #waywire 2.0 aims to be the answer. Co-founded by Newark Mayor Cory Booker and launched nine months ago, #Waywire focused on original and user-generated content. But with today’s update the beta recenters around you collecting videos from YouTube, Vimeo, Vine and news sites into themed playlists. From one perspective, this update is sensible. It’s #waywire trying to find its niche. “Pinterest for video” is a bit confining, but it symbolizes the value #waywire hopes to offer....
It’s human, it’s simple, it’s visual and it’s curated. When it comes to social marketing, organizations are more focused on curated content rather than big data, according to Jake Sorofman, research director for analyst firm Gartner Inc. “OK, don’t forget about big data – it’s a big deal,” Sorofman wrote in a recent blog. “But, these, days content may be giving data a run for it money. For instance, Gartner’s 2013 Digital Marketing Spending Survey found that content creation and social marketing accounted for 21 per cent of digital marketing budgets and as much as 47 per cent of companies see content creation and curation as the top role of their social marketing teams. The survey queried 200 marketers from North American firms with more than $500 million in annual revenues on how they allocate their budgets and which activities are contributing to their success....
... Now Readability, with has 5 million monthly active users stripping out and reading tens of millions of articles each day, is launching Top Reads, a reading aggregation service of its own based on the most read stories on Readability, to get more people to spend more time on its platform. Top Reads will launch first as a responsive web app for desktop and mobile screens, and Rich Ziade, one of Readability’s founders, says that there will be dedicated native mobile apps on the way in a matter of months if the response is good. Top Reads is not exactly new — it a feature that first appeared as a list in Readability’s mobile app last year, and has been getting strong traffic since, with about two-thirds of the site’s 5 million users using it every month. Enough attention, he said, to get Ziade and his team to explore making it into a standalone service with its own URL. “Discovery is a still big deal,” he told TechCrunch. “We’re getting swamped with stuff to read.” And while his app has developed a dedicated audience using it to read content they are finding themselves, this will help them look at what others are reading, too....
Social reader app Flipboard has already gathered a substantial base of more than 50-million happy flipping users, who can subscribe to read beautiful magazines constructed from social media updates and RSS feeds. But it’s not finished with the community just yet: its app experience has now become even more personalised with the addition of new features which allow its users to make their own custom magazines. Yep. If you’re bored with the seemingly endless Flipboard-curated categories covering everything from DIY to news, tech, travel and sport, you can now create your own magazine from whichever social media and online sources you wish. In a bid to make everyone an editor as well as a reader, the new version (which hit Apple’s App Store today) has introduced a new ‘+’ button which allows users to quickly add a video, article, photo or audio clip to their own magazines. Unfortunately, it just extends to individual posts at this stage, not entire feeds. Capitalising on niche interests, these magazines can be set as public or private, and shared, subscribed to and commented on by other users. Flipboard is also helping to promote the shift to user-curated content by highlighting interesting new user-curated magazines through a new ‘By Our Readers’ section in its content discovery section....
RebelMouse now offers a paid option to power your web domain for a monthly fee. RebelMouse, a social publishing service, has received plenty of buzz for helping users create a dedicated page for all of the content they share on social networks. Now, the company is launching a paid feature called Powered Sites that lets users create and manage a more social webpage from their own custom domain or sub-domain. For $9.99 a month, RebelMouse will automatically populate your website with your posts from social networks like Twitter and Facebook, and it will provide you with a full publishing platform to post videos, blog entries and slideshows. The goal is to make it easier for anyone with a webpage to keep it active and fresh even if you're not actually updating it on a regular basis....
As we know various Europeans have been trying it on with Google News. Arguing that their excerpts are breach of copyright for which Google must pay them hefty sums of money.... ... But there’s another case which could lead some to a different answer. This is the one where AP has sued Meltwater. Meltwater runs something very much akin to Google Alerts, or a clippings service if you prefer. AP claimed that the excerpts which it took from AP’s work were too large to qualify under fair use. And the judge agreed with AP...
Are you guilty of any of the behaviors of a me-me-me brand? Learn how content curation can help companies diversify their content & better serve audience needs. ...Back in late 2011, Jay Baer conducted a study to determine how audiences in social responded to the two different content types (that is created vs. curated). What he found was staggering, and still some of the best data on the subject of content curation. Brands that posted curated content linking to 3rd party sites experienced a 33% increase in clicks vs. those with original content linking back to their own site. Your Recovery Starts Today Now is not the time for denial! To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps...
With the amount of information online, it often becomes hard to cut through all the noise and get straight to the stuff that you’re interested in. If you want to generate relevant content online and find a way to cut through that noise – and make sure people find what you’re sharing – there’s no better way to do that than with content curation or aggregation. There are several ways you can go about this – you can use curation services that generate an RSS feed which you can then share with others, you can use a service that allows you to embed that content on your website, or you can use a service that allows you to use your own domain name. Of course the fourth and easiest option is to simply use a service which allows you to point your readers and followers to a URL where that service houses all of your curated content....
With many different news feeds fighting for our attention, it can be difficult to keep up with all the updates and posts that they spew out. When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there. With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?...
It’s been just over a year since I started using Scoop.it shortly after its launch. Since then, the little social media channel has grown from a curator’s secret weapon into a full-fledged micropublishing platform, search engine and busy community of curators. I’m going to share my insight into why it’s such a valuable tool in the social PR toolbox. So, why the “stupid” in the headline?
|
