Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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The Media Business: Many journalists can't provide the value-added journalism that is needed today

The Media Business: Many journalists can't provide the value-added journalism that is needed today | Public Relations & Social Media Insight | Scoop.it

...Most journalists spend the majority of their time reporting what a mayor said in a prepared statement, writing stories about how parents can save money for university tuition, covering the release of the latest versions of popular electronic devices, or finding out if a sports figure’s injury will affect performance in the next match.

 

Most cover news in a fairly formulaic way, reformatting information released by others: the agenda for the next town council meeting, the half dozen most interesting items from the daily police reports, what performances will take place this weekend, and the quarterly financial results of a local employer. These standard stories are merely aggregations of information supplied by others.

 

At one time these standard stories served useful purposes because newspapers were the primary information hubs of the community. Today such routine information has little economic value because the original providers are now directly feeding that information to the interested public through their own websites, blogs, and Twitter feeds. Additionally, specialist topic digital operators are now aggregating and organizing that information for easy accessibility....

 

[The challenge for news media with the proliferation of social media and self publishing by everyone from city councils and corporations to citizens? Finding less available news and adding more value to it.]

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Recording Online Video Interviews: Everything You Need To Know

Recording Online Video Interviews: Everything You Need To Know | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are about to be interviewed online, or need to record a quality video talk with a prestigious special guest, here is a good and comprehensive guide to everything you need to know.

 

From quality webcam alternatives, to microphones, lighting and backdrops, and recording software, Houston Neal has put together a useful reference that is useful for both PC and Mac users alike.

 

Useful. Resourceful. 8/10

 

Full guide: http://blog.softwareadvice.com/articles/crm/how-to-capture-great-web-interviews-1101212/

 

[Great tips on quality gear, set up and capturing interviews ~ Jeff]


Via Robin Good
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