Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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The Media Business: Many journalists can't provide the value-added journalism that is needed today

The Media Business: Many journalists can't provide the value-added journalism that is needed today | Public Relations & Social Media Insight | Scoop.it

...Most journalists spend the majority of their time reporting what a mayor said in a prepared statement, writing stories about how parents can save money for university tuition, covering the release of the latest versions of popular electronic devices, or finding out if a sports figure’s injury will affect performance in the next match.

 

Most cover news in a fairly formulaic way, reformatting information released by others: the agenda for the next town council meeting, the half dozen most interesting items from the daily police reports, what performances will take place this weekend, and the quarterly financial results of a local employer. These standard stories are merely aggregations of information supplied by others.

 

At one time these standard stories served useful purposes because newspapers were the primary information hubs of the community. Today such routine information has little economic value because the original providers are now directly feeding that information to the interested public through their own websites, blogs, and Twitter feeds. Additionally, specialist topic digital operators are now aggregating and organizing that information for easy accessibility....

 

[The challenge for news media with the proliferation of social media and self publishing by everyone from city councils and corporations to citizens? Finding less available news and adding more value to it.]

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Monastic Marvels: 12 Cliffside & Mountaintop Monasteries | WebUrbanist

Monastic Marvels: 12 Cliffside & Mountaintop Monasteries | WebUrbanist | Public Relations & Social Media Insight | Scoop.it
Precariously perched on mountain tops and into the sides of sheer cliffs, these dramatic monasteries are difficult to reach, but offer incredible views.

 

Clinging precariously to sheer cliff faces or perched on towering mountaintops and volcanic plugs, these 12 rocky monasteries throughout the world certainly provide inspiring views of the natural landscapes and cities around them. Built as early as the 3rd century BCE, these monasteries have been carved into stone, and are often deliberately difficult to access with dangerous ladders and rickety suspended paths....

Jeff Domansky's insight:

Talk about curb appeal! LOL. Go ahead. Take a creativity break by gazing in awe at these incredible mountain top monasteries.

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Tech PR: The Blog as Fortune Cookie | Crawford

Tech PR: The Blog as Fortune Cookie | Crawford | Public Relations & Social Media Insight | Scoop.it

A neighbor lady invites me to her place for dinner. By her red pajama suit I surmise she’s a follower of Rammed Ass, Swami Scratchyerbanana or other esoteric cultist. She’s ordered Chinese takeout. While my host repairs to the kitchen for drinks, I thread the fortune from her cookie and write on the back, “Tonight you are doing the dishes” then slip it back, unobserved. Later she does exactly as instructed. It’s then I realize there really is a Higher Power.

 

In tech PR and marketing, pundits dispense advice with similar near-divine authority. One such is Seth Godin. I read Seth’s blog with a mix of anticipation and caution. God has a wicked sense of humor and loves to put a tack in your chair. You never know when She might speak in tongues through a marketing guy....

 

[James Crawford has a humorous Zen moment - JD]

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