Public Relations ...
Follow
Find
230.0K views | +88 today
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

The Media Business: Many journalists can't provide the value-added journalism that is needed today

The Media Business: Many journalists can't provide the value-added journalism that is needed today | Public Relations & Social Media Insight | Scoop.it

...Most journalists spend the majority of their time reporting what a mayor said in a prepared statement, writing stories about how parents can save money for university tuition, covering the release of the latest versions of popular electronic devices, or finding out if a sports figure’s injury will affect performance in the next match.

 

Most cover news in a fairly formulaic way, reformatting information released by others: the agenda for the next town council meeting, the half dozen most interesting items from the daily police reports, what performances will take place this weekend, and the quarterly financial results of a local employer. These standard stories are merely aggregations of information supplied by others.

 

At one time these standard stories served useful purposes because newspapers were the primary information hubs of the community. Today such routine information has little economic value because the original providers are now directly feeding that information to the interested public through their own websites, blogs, and Twitter feeds. Additionally, specialist topic digital operators are now aggregating and organizing that information for easy accessibility....

 

[The challenge for news media with the proliferation of social media and self publishing by everyone from city councils and corporations to citizens? Finding less available news and adding more value to it.]

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

10 Surprising New Twitter Stats to Help You Reach More Followers | Buffer

10 Surprising New Twitter Stats to Help You Reach More Followers | Buffer | Public Relations & Social Media Insight | Scoop.it

Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.


In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.


In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers....

Jeff Domansky's insight:

Kevan Lee shares new Twitter that stats can help you reach your followers with better wording, better timing and more engaging content.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Write Better Blog Titles Using Data-Driven Strategies

Write Better Blog Titles Using Data-Driven Strategies | Public Relations & Social Media Insight | Scoop.it

Your post titles are directly responsible for your click-through rate. Well-thought-out blog titles earn much higher click-through rates than poorly written ones. Your titles are the very first parts of your content that prospects come in contact with, so they can determine whether that prospect reads your content or skips over it in favor of another website.


Rather than simply advising you to write better titles, my company teamed up with HubSpot to show you how, in the infographic below. Learn what words you should use to improve content engagement, along with what title lengths work best for social, search, CTR, and post-engagement....

Jeff Domansky's insight:

Most people don't think twice about the blog titles they write. But a well-crafted title can make all the difference when it comes to click-through rates.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Modern Influencer Strategy: Not Your Mom's Influencers

Modern Influencer Strategy: Not Your Mom's Influencers | Public Relations & Social Media Insight | Scoop.it
In my first post, I summarized the shift currently taking place in corporate communications. We’re now ready to delve more deeply into the digital communications landscape, starting with the rise of the influencer. In today’s world, setting a solid influencer strategy means that we need to understand….
Jeff Domansky's insight:
Here are four key questions to ask when preparing your influencer strategy.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

4 Tips On How to Use LinkedIn To Build Powerful Influence

4 Tips On How to Use LinkedIn To Build Powerful Influence | Public Relations & Social Media Insight | Scoop.it
We know that LinkedIn began as a place to literally park your resume and peruse job opportunities.  But in recent years it has evolved into a leading business to business marketplace and professional network.


Being present on LinkedIn is only the first step in exploring a number of tools and opportunities that the network provides for both individuals and brands.


Here are some tips on how to use LinkedIn to build powerful influence....

Jeff Domansky's insight:

Very useful basic tips for using LinkedIn to build influence.

more...
Agnieszka Bruska's curator insight, Today, 4:29 AM

Tips for Linkedin.

Scooped by Jeff Domansky
Scoop.it!

100 Best Vine Accounts (Viners) of 2015

100 Best Vine Accounts (Viners) of 2015 | Public Relations & Social Media Insight | Scoop.it

This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015.


Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...

Jeff Domansky's insight:

Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

50 Mobile Facts & Stats Every Merchant Needs to Know - Payfirma

50 Mobile Facts & Stats Every Merchant Needs to Know - Payfirma | Public Relations & Social Media Insight | Scoop.it
From Mobile payments to in-store mobile shopping, men, women, young and old are all embracing mobile technology in a big way. Merchants must implement mobile strategies in order to stay relevant and keep up with consumers demand for an amazing mobile experience. We’ve scoured the web for some of the most insightful mobile facts and stats to help you determine what strategy you must take....
Jeff Domansky's insight:
Multichannel merchants need to know these mobile facts and statistics so that they can start to establish mobile strategies. Learn more thanks to this epic post by Alicia Doiron at Payfirma. Highly recommended reading for all marketers. 10 / 10
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Calculate Your Content Curation ROI

How to Calculate Your Content Curation ROI | Public Relations & Social Media Insight | Scoop.it

As you can see, if you’re having trouble tracking ROI for content marketing, you’re definitely not alone. Only 21% of B2B marketers said they were successful at tracking ROI. Only 23% of B2C marketers said the same.

But don’t let those graphs get you down. And definitely don’t use them as an excuse for not even trying to track ROI. Maybe you’ll never achieve a perfect ROI measurement, but even a rough idea of whether you’re profitable or not is important. It’s especially important if you want to pitch your boss or senior staff for more budget, or maybe even a raise.

There are a lot of ways that ROI calculations can get painfully complex, but it’s better to have a flawed analysis than no analysis at all. Besides, you’re not launching a spaceship based on how perfectly accurate your ROI calculations are. All you really need to know is if you’re profitable or not....

Jeff Domansky's insight:

Pam Neeley offers tips on how to calculate your content curation ROI..

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing: How To Adapt to the Rise of Big Content.

Content Marketing: How To Adapt to the Rise of Big Content. | Public Relations & Social Media Insight | Scoop.it

Last week, Gartner released the results of their study around the 5 top emerging trends in digital marketing, and one of the big 5 is around the “rise of big content”.

Most marketers understand how important content is for their audience and their overall marketing strategy, but they critically lack resources/skills to either create good content or source good content to curate.

The choice of words Gartner used was very wise: we all know “marketers understanding that” does not mean “CEOs understanding that”. So just like most marketers, you might be facing a situation where you and anyone within your company who can and would write has millions of other things to do with deadlines that can’t be pushed.  

In my opinion there are three answers you can bring to scale your content marketing and address the challenges created by the rise of big content:...

Jeff Domansky's insight:

Important reading for content marketers in this post from Julie Gauthier at Scoop it. 9/10

more...
Carol Bently's curator insight, Today, 1:54 AM

I love these kind of article!

Scooped by Jeff Domansky
Scoop.it!

This is what causes people to purchase.

This is what causes people to purchase. - Jobs To Be Done - Medium

As innovators, we are always chasing that question: What will cause someone to buy?


To get the right answer, you first have to be asking the right questions.Jobs-to-be-done is a theory, developed by Clayton Christensen at Harvard, that helps you ask the right questions.[Note: I’m broadly using the words products to include services and purchase to include “use” in the case of ad supported services and products.]


First let’s start with some examples....

Jeff Domansky's insight:

Jobs-to-be-done: an interesting theory from Clay Christensen and a must-read for marketers. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Write The Ultimate Blog Post: A Blogger's Cheat SheetSheet | Blogging Wizard

How To Write The Ultimate Blog Post: A Blogger's Cheat SheetSheet | Blogging Wizard | Public Relations & Social Media Insight | Scoop.it

What the heck do I write about this week?


Managing a blog content schedule is challenging enough, but throw in having no idea what to write about, and blogging suddenly becomes as hard as trying to live zombie-free in The Walking Dead.


To make blogging a cinch, here are three idea starters from the blogger’s cheat sheet you can use next time you’re thinking about blog post ideas:...

Jeff Domansky's insight:

Want to create blog posts that get shared, linked to and talked about? Find out how with this handy guide from Blogging Wizard.

more...
Melissa Carter's curator insight, May 21, 11:43 AM

Anything that makes blogging a little easier is amazing!

Scooped by Jeff Domansky
Scoop.it!

Free Technology for Teachers: Use Sketch Toy to Create Quick Animated Images

Free Technology for Teachers: Use Sketch Toy to Create Quick Animated Images | Public Relations & Social Media Insight | Scoop.it
Recently, I stumbled upon Sketch Toy - a web-based drawing tool and Chrome App that allows you to quickly create and share drawings from any browser.


What makes Sketch Toy different from other tools is the ability to not only draw, but also automatically convert your drawings into step-by-step animations that can be shared with a link. Additionally, anyone who accesses your drawing can then add on to it and generate a new link to share, allowing students to quickly iterate on each others' drawings WITHOUT needing an account!

Sketch Toy also lets you rotate your drawings as 3D models and includes a "vibration" setting which makes your drawings appear slightly animated - much like Squigglevision. You can also drag any image from your desktop onto the screen and incorporate it into your drawing.

Jeff Domansky's insight:

Cool tool worth a look for DIY video.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Top Tips For Driving a Ton of Free Traffic with Twitter

5 Top Tips For Driving a Ton of Free Traffic with Twitter | Public Relations & Social Media Insight | Scoop.it

Twitter has been my secret sauce to building an online brand. It became obvious to me early on that Twitter had the potential to drive traffic to my blog.


So I started growing my followers, tweeting links to my blog and testing different tactics to see what worked and what didn’t. I remember someone saying a few years ago that……”a tweet without a link is a wasted opportunity”.


That made sense to me. So tweets were always sent with a link that took them from Twitter to my digital asset. That was my online portal and blog....

Jeff Domansky's insight:

Jeff Bullas on why Twitter should be in your social media toolkit. Recommended reading.  9/10

more...
Marco Favero's curator insight, May 19, 3:16 PM

aggiungi la tua intuizione ...

EventumDesign's curator insight, May 19, 4:46 PM

Twitter ha Sido mi salsa secreta Para La Construccion De Una marca en Internet.  Se Hizo Evidente Para Mí from El Principio Que Twitter Tenia el potencial párrafo Atraer tráfico a mi blog.

Scooped by Jeff Domansky
Scoop.it!

Poetweet: Create a poem from a Twitter name automatically - Fun and creativity

Poetweet: Create a poem from a Twitter name automatically - Fun and creativity | Public Relations & Social Media Insight | Scoop.it

Find out if there is poetry in your tweets.

Jeff Domansky's insight:

Poetweet automatically creates a poem from any @Twitter name you enter. It's a whole lot of fun and creativity on your next coffee break. Highly recommended! 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

PR News Salary Survey: Writing Still Most Important Skill for Advancement

PR News Salary Survey: Writing Still Most Important Skill for Advancement | Public Relations & Social Media Insight | Scoop.it

According to PR News’ 2015 Salary Survey, written communications (57 percent) and media relations (48 percent) are considered two of the top PR skills most important for advancement within an organization.


The survey, which took the pulse of 1,133 PR and marketing executives, also found that content creation (54 percent) trumped both crisis management (22 percent) and reputation management (32 percent) when it comes to skills most important for career advancement....

Jeff Domansky's insight:

According to PR News research, those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.Hmmm what about social media?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Awesome Showcase of Creative Side Menus Websites | DesigniMag

Awesome Showcase of Creative Side Menus Websites | DesigniMag | Public Relations & Social Media Insight | Scoop.it

Here is an awesome showcase of creative side menu websites that we have prepared with the aim to provide you the dose of inspiration for your upcoming design projects. Other than coming up with a website that has side menus you can suggest other guys in your field too for them to take inspiration and work on coming up with the one for themselves.


I personally liked them all as these are visually stunning and creative. With the belief that you all will like them too let us begin with the compilation of creative side menus websites. Check it out!...

Jeff Domansky's insight:

DesigniMag showcases all the latest and creative websites featuring elegant side menus. Inspiration to help you create a side menu website.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tools: How to create awesome blog post images

So here it is, my ultimate list of image creation tools, image editors, free stock imagery sources, infographic creators, some miscellaneous resources, and the one premium tool that’s actually worth paying for. This isn’t just another list of every single image creation tool out there. These are the services and resources that I've handpicked. These have stood the test of time (at least until Saturday, May 16, 2015) and are the easiest to use....

Jeff Domansky's insight:

Daniel Cleveland shares an excellent list of image tools for bloggers, marketers and creative types.

more...
Agnieszka Bruska's curator insight, Today, 4:28 AM

Awsome tools for image creation.

Scooped by Jeff Domansky
Scoop.it!

Better Customer Engagement Could Be as Simple as Video | Loyalty360

Better Customer Engagement Could Be as Simple as Video | Loyalty360 | Public Relations & Social Media Insight | Scoop.it

Brands that want to boost their customer engagement levels might want to think about incorporating video into their respective marketing strategies.


According to a new survey from Animoto, a leading online video creation application that empowers anyone to create and share extraordinary videos, four times as many consumers would rather watch videos about products than read about them.


The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers. According to eMarketer, video advertising is expected to reach $7.8 billion this year....

Jeff Domansky's insight:

Think video - for marketing results.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top Emerging Trends in Digital Marketing - Smarter With Gartner

Top Emerging Trends in Digital Marketing - Smarter With Gartner | Public Relations & Social Media Insight | Scoop.it
These tends are rising to the peak of inflated expectations and will reach the plateau of productivity in less than five years:Real-time marketing. This moves in customer time as consumers create links to each other and to brands.Quantified self. This includes IoT, wearable computing and is estimated to be a $5B market in less than 2 years.Digital marketing hubs. These hubs assemble all the data together to be used across the organization and in real-time.Multichannel attribution. This set of techniques link specific actions marketers take to consumer actions.Content marketing. Marketers need to build a content marketing supply chain and determine how to create, curate and cultivate content.Responsive design. This is especially important across mobile and after Google’s new mobile friendly search policy....
Jeff Domansky's insight:
Gartner highlights top emerging trends in digital marketing. Marketers must-read. 10 / 10
more...
Marco Favero's curator insight, May 21, 4:53 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Content Curation: The first step to building influencer relationships for your content strategy - Traackr

Content Curation: The first step to building influencer relationships for your content strategy - Traackr | Public Relations & Social Media Insight | Scoop.it

Earlier this year, we decided to work on our next eBook for Scoop.it by doing things differently than in the past. We had done eBooks and white papers in the past and we were proud of the value they delivered: good data, survey results, analysis, etc… But we did them on our own. This time, on top of delivering great content, we did one thing differently: we asked influencers to participate to its content.

The results?


Close to 2x more downloads of our latest eBook and 3x more shares of the blog post introducing it vs our previous ones. Plus a lot more mentions on top industry blogs such as Lee Odden’s TopRank. Nice influencer amplification, wouldn’t you agree?


There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry....

Jeff Domansky's insight:

Guillaume Decugis takes a good look at how content cure ration can help you in your influencer relations strategies.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Want to Make Blog Posts More Engaging? Apply These 15 Tricks

Want to Make Blog Posts More Engaging? Apply These 15 Tricks | Public Relations & Social Media Insight | Scoop.it
The bad news is that most readers online are barely engaged with what they’re reading. But the good news is that there are plenty of ways to improve engagement, even to the point of getting people to read most of what you write.

There are two primary approaches to improving reader engagement. The first is to make your content scannable. Ie, to work with readers’ existing online reading habits. Second, create content so good that at least some users will actually slow down and take the time to read it word for word.

To make your content scannable, do these seven things:
Jeff Domansky's insight:

Pam Neely shares several interesting studies looking at how people read, or should I say scan, content online. Content marketers and bloggers take note.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Pinterest Set to Surge in 2016: New Research

Pinterest Set to Surge in 2016: New Research | Public Relations & Social Media Insight | Scoop.it

Is Pinterest part of your social marketing mix?


Are your customers on Pinterest?


Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform....

Jeff Domansky's insight:

Social Media Examiner shares new research and insights from industry experts on Pinterest as a marketing platform.

more...
John Norman's curator insight, May 20, 11:13 PM

eff Domansky  is always quick to scoop the best topics. This is one to keep an eye on if you like using Instagram and graphical mediums. I suspect he is right in thinking the Pinterest's time is yet to come but is not far away.

rodrick rajive lal's curator insight, May 21, 12:41 AM

I have been using Pinterest for almost a year now, and would recommend it to discerning professionals who would like to keep separate boards for different things. Pinterest also helps drive collaborative work as it is more likely that similar minded people will check out your boards and follow them. Added to this is the fact that as Facebook and Twitter become over used, Pinterest is a fresher platform which promotes newness. The advantage of having different boards is that you can file away different stuff in them. Teachers could have one board for lesson plans, another board for infographics, and yet another one for research materials and resources. I would definitely recommend Pinterest to all professionals who want to try something new and refreshing! Happy Pinning!

Antonio Ormachea's curator insight, May 21, 5:02 PM

I do have 1.2K Pins at Pinterest. They are not linked or related to my daily Social Media posting. I know it is a necessity but I have to learn first.

Scooped by Jeff Domansky
Scoop.it!

Best Fonts & Colors in the Most Shareable Social Media Images

Best Fonts & Colors in the Most Shareable Social Media Images | Public Relations & Social Media Insight | Scoop.it

A look at the psychology and research behind shareable social media images, and how to create your own.But, how much do you know about actually creating scientifically shareable images?


Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 


By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science....

Jeff Domansky's insight:

Epic tips from James Johnson at Buffer. Highly recommended. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 golden rules to ensure consistent branding | Creative Bloq

5 golden rules to ensure consistent branding | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

One of the biggest challenges of a new branding project is ensuring your design is consistent across all platforms, touch points and territories. The worst mistake you can make is to create a brand that is impossible and impractical for the client to implement and use.


So how do you do create the perfect branding in an increasingly complex world? Here are five tips from leading designers…...

Jeff Domansky's insight:

How to make sure your branding is consistent across different touch points, platforms and territories.

more...
No comment yet.
Rescooped by Jeff Domansky from iPads in Education
Scoop.it!

How to Use Green Screen Effects on iPads - Jonathan Wylie

How to Use Green Screen Effects on iPads - Jonathan Wylie | Public Relations & Social Media Insight | Scoop.it
It is easy to use green screen effects on an iPad to produce professional looking videos.


Learn how to do it with the Green Screen app by Do Ink.


Via John Evans
Jeff Domansky's insight:

Cool tool for video projects.

more...
Christine Villaverde's curator insight, May 20, 10:22 AM

I can see a lot of potential ways to enhance lessons and class projects with this. 

tom cockburn's curator insight, May 20, 11:49 AM

Have a go!

Funnelbox's curator insight, May 20, 12:17 PM

Cool.

Scooped by Jeff Domansky
Scoop.it!

7 Statistics Every Social Media Marketer Should Know

7 Statistics Every Social Media Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

To achieve social media success in 2015 and beyond, marketers must understand their audience, their behavior towards different social media platforms, as well as how these platforms have evolved throughout the years.


With this, it is important to keep up with important numbers that would help online marketers strategize better.Here are 7 statistics that every social media marketer must know...

Jeff Domansky's insight:

Valuable stats for marketers.

more...
David Fontaine's curator insight, May 19, 5:25 PM

Something to think about as you peruse LinkedIn.