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The Media Business: Many journalists can't provide the value-added journalism that is needed today

The Media Business: Many journalists can't provide the value-added journalism that is needed today | Public Relations & Social Media Insight | Scoop.it

...Most journalists spend the majority of their time reporting what a mayor said in a prepared statement, writing stories about how parents can save money for university tuition, covering the release of the latest versions of popular electronic devices, or finding out if a sports figure’s injury will affect performance in the next match.

 

Most cover news in a fairly formulaic way, reformatting information released by others: the agenda for the next town council meeting, the half dozen most interesting items from the daily police reports, what performances will take place this weekend, and the quarterly financial results of a local employer. These standard stories are merely aggregations of information supplied by others.

 

At one time these standard stories served useful purposes because newspapers were the primary information hubs of the community. Today such routine information has little economic value because the original providers are now directly feeding that information to the interested public through their own websites, blogs, and Twitter feeds. Additionally, specialist topic digital operators are now aggregating and organizing that information for easy accessibility....

 

[The challenge for news media with the proliferation of social media and self publishing by everyone from city councils and corporations to citizens? Finding less available news and adding more value to it.]

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Social media, PR insight & thought leadership - from The PR Coach
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PR rep to reporter: 'No no no no'

PR rep to reporter: 'No no no no' | Public Relations & Social Media Insight | Scoop.it

You can bet that this tactic is probably not part of any public relations textbook.St. Louis reporter Elliot Davis tried to score an interview with the city’s comptroller, Darlene Green. The request was denied via email, so Davis went to City Hall to speak with her about the city-owned car she drives, which costs taxpayers $26,000.That’s when Green’s spokeswoman, Melanie Streeper steps in. Watch what happens....

Jeff Domansky's insight:

A St. Louis TV reporter approached the local comptroller for an interview about spending. Then her spokeswoman stepped in. Has to be one of the best/worst bad PR examples in ages. Cringeworthy! Recommended viewing. 10/10

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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Public Relations & Social Media Insight | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?


These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 


We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....

Jeff Domansky's insight:

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

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Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

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The Power and Promise of a Microcontent Strategy - Kapost

The Power and Promise of a Microcontent Strategy - Kapost | Public Relations & Social Media Insight | Scoop.it

As marketers, most of us have learned the hard way—through failed campaigns and wasted budget—that audiences will reject content that does not respect their intelligence or thirst for cleverness, originality, and authenticity. For your strategy planning, here’s a quick reminder about what microcontent is not:

- It isn’t self-congratulatory messaging that touts the brand for the brand’s sake     

-  It isn’t about the hard sell     

-  It isn’t solicitously pushed onto audiences    

-  It isn’t an overt “pitch” of your products and services.


And, for your strategy planning, here’s a quick reminder about what microcontent is...

Jeff Domansky's insight:

Here's the skinny on microcontent.

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jose antonio gabelas's curator insight, July 2, 2:58 AM

añada su visión ...

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Blog Stories: 20 Ideas For More And Better Content

Blog Stories: 20 Ideas For More And Better Content | Public Relations & Social Media Insight | Scoop.it

That is a problem many bloggers face. When you have a favorite blog you probably have already figured out what is the favorite type of blog story this bloggers likes to use. Often the reasons why one type of story is chosen over and over again has the simple reason that they work with the audience and the blogger feels comfortable with creating them.


But sometimes it is a simple lack of ideas for other types of blog stories you can use. To change that, I have compiled a list of ideas for types of stories you can use on your blog to have a little more variety in your posts....

Jeff Domansky's insight:

Mixing up different types of blog stories makes a blog more interesting, gives more opportunities for new stories and provides more value to the audience.

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Four Mobile Fundamentals for Retailers | L2: The Daily

Four Mobile Fundamentals for Retailers | L2: The Daily | Public Relations & Social Media Insight | Scoop.it

Brands must embrace a mobile-first approach if they hope to align with current consumer expectations and habits. For retailers in particular, mobile offers substantial  opportunity to drive brand loyalty, boost foot traffic and expand basket size. Even as mobile sites become more sophisticated and user-friendly, a good number of brands are still under-investing in mobile capabilities. L2 researchers still encounter some hiccups — broken videos, inaccurate geolocation or broken store locators, and broken links that work on desktop sites — that undermine the mobile experience and a widespread failure to maximize the potential of mobile.


Brands looking to increase their mobile IQ can start with these four fundamentals.

Jeff Domansky's insight:

Four basic tips to help retailers make the most of mobile.

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Scheduled sending and email reminders | Boomerang for Gmail

Scheduled sending and email reminders | Boomerang for Gmail | Public Relations & Social Media Insight | Scoop.it

Send an email later

With Boomerang, you can write an email now and schedule it to be sent automatically at the perfect time. Just write the messages as you normally would, then click the Send Later button. Use our handy calendar picker or our text box that understands language like "next Monday" to tell Boomerang when to send your message. We'll take it from there....

Jeff Domansky's insight:

Cool tool also has reminders, mobile and more.

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Jeff Domansky's curator insight, July 2, 1:58 AM

Cool tool also has reminders, mobile and more.

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5 New Ways to Launch Your Product

5 New Ways to Launch Your Product | Public Relations & Social Media Insight | Scoop.it

The average American family uses about 150 products, according to marketing consultant Jack Trout. When you consider that supermarkets today carry close to 47,000 items, it makes you wonder where that leaves the other products vying for space in American kitchens.


Consumers are notoriously tough to convert, and getting their attention is a challenge. For CPG brands, this all adds up to an incredibly tough environment for new product launches.In fact, launching a CPG product is among the most difficult business endeavors facing brands today. It requires a rigorous cross-channel strategy to differentiate the product and encourage consumers to give it a try. In other words, successfully bringing a new product to market demands a relevant brand marketing conversation.


Making sure that conversation goes as planned requires expertise and an understanding of the latest and greatest tools and strategies. Here are five tips for successful product launches from the experts at Product of the Year....

Jeff Domansky's insight:

Word of mouth, cross branding and integration are the marketing ways to success. Good read.

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4 Trends That Harness the Power of the Individual

4 Trends That Harness the Power of the Individual | Public Relations & Social Media Insight | Scoop.it

The age of “my brand, my way” is here.


Consumers want to be known individually, and they no longer accept blanket statements. People are distinct in their preferences and their values. They identify with their uniqueness and expect the brands they care about to notice it, too.


Successful brands will not only take notice, but also discover ways to speak creatively and strategically to the individual — rather than simply categorize individuals as part of a group.Here are four trends that harness the power of the individual to create greater engagement between consumers and brands....

Jeff Domansky's insight:

Taking into account the individual preferences of the target audience is key for marketers today

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5 Lessons for PR from Cannes 2015

5 Lessons for PR from Cannes 2015 | Public Relations & Social Media Insight | Scoop.it

...On the other hand, this seems like a strange time to be accepting a supporting role for PR. The things that PR has always been about—transparency, authenticity, credibility, engagement, conversation—are at the heart of successful marketing today, and that ought to create an opportunity for campaigns that are driven by a PR idea to win big at Cannes.


We certainly should not be looking at narrowing the definition of public relations to ensure that the winners all feel like “real” PR campaigns....

Jeff Domansky's insight:

Paul Holmes suggests we shouldn't be so hung up on the definition of PR much as the principles behind doing it right.

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63% think generic brand messaging is ‘highly annoying’ | .rising

63% think generic brand messaging is ‘highly annoying’ | .rising | Public Relations & Social Media Insight | Scoop.it

According to a new study by Marketo, consumers are fed up of the generic messages brands repeatedly blast at them.


The study, which surveyed 2,200 global consumers, found that a whopping 63% of respondents said they are highly annoyed by the way brands continue to blast out generic messaging repeatedly, and 78.6% of consumers say they will only engage with a brand’s coupon or offer if it directly relates to how they have interacted with brands previously.


Marketo found that the two things brands should do to make advertising more appealing to their audience were show ads less often, and make content more personalised and relevant based on consumer behavior across other channels and interactions....

Jeff Domansky's insight:

Old school advertisers take note.

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Marketing’s new role in disruption - Marketing Magazine

Marketing’s new role in disruption - Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Disrupters are no longer chomping away at your market with lower priced alternatives. They are fundamentally changing the rules and dynamics of industries and creating new markets and economies. They attack markets with new business models that are agile and scalable. And they let their customers do their marketing, creating ripples across industries and redefining customer expectations.


Looking at the key characteristics of disrupters and the implications they have on the market, disrupters are fundamentally different to traditional competitors. They develop their products through rapid low-cost experimentation utilising popular platforms. Products are marketed to all customer segments immediately, enabling them to trial and perfect their products as they learn about their users. As a result, the adoption of product and services is significantly accelerated....

Jeff Domansky's insight:

John Cassidy talks through the four phases of disruption and the tactics incumbents can use to navigate each one.

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Millennials don’t care about ads: So how do we build community around them?

Millennials don’t care about ads: So how do we build community around them? | Public Relations & Social Media Insight | Scoop.it

Today, every brand focuses on the age group of 18-to-34-year-olds – “millennials.” What makes millennials such a coveted cohort? According to a Forbes article by Dan Schawbel, we have 80 million millennials in the U.S. They comprise nearly one-fourth of the total population.


With an annual buying power of $200 billion, they are currently the most lucrative market.It’s not easy to capture the millennial mindshare —definitely not with old, worn-out marketing tactics. A 2014 survey, Engaging Millennials: Trust and Attention Survey, reveals that a majority (84 percent) of millennials don’t trust traditional advertising. Here lies the real reason as to why marketing to millennials is exceedingly difficult for brands to nail....

Jeff Domansky's insight:

Thoughtful article on how to reach Millennials more effectively.

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ignis medios & comunicación's curator insight, June 30, 9:51 AM

#millennials un target core que en su mayoría son nativos digitales con otros modos de relacionamientos con los contenidos y las marcas, un desafío para las agencias de medios y comunicación, para planners y researchers


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SnagIt 12 Tips : Get the Best Out of Your Screen Capture Tool

SnagIt 12 Tips : Get the Best Out of Your Screen Capture Tool | Public Relations & Social Media Insight | Scoop.it

SnagIt is a versatile screen capture tool that lets you take screenshots and create videos of your computer screen, add effects to them and share them with others. SnagIt may appear to be a bit pricey, but the benefits easily outweigh the costs.


If you have recently purchased SnagIt, here are a few tips that can help you get the best out of the tool....

Jeff Domansky's insight:

A look at some of the Snagit 12 tips you can take advantage of to make the best use of your screen capture tool. Recommended reading. 9/10

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Jeff Domansky's curator insight, June 29, 9:40 AM

A look at some of the Snagit 12 tips you can take advantage of to make the best use of your screen capture tool. Recommended reading. 9/10

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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | Public Relations & Social Media Insight | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....

Jeff Domansky's insight:

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

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Jeff Domansky's curator insight, July 2, 12:05 PM

Five best Twitter tracking and analytics tools that can track and display the performance of your Twitter account.

María Dolores Díaz Noguera's curator insight, July 2, 12:20 PM

Top 5 Best Twitter Tracking And Analytics Tools | @scoopit via @ThePRCoach http://sco.lt/...

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Content Marketing Strategy Stats: 2015

Content Marketing Strategy Stats: 2015 | Public Relations & Social Media Insight | Scoop.it

Is content marketing effective?


Most respondents felt their content marketing efforts were effective. Highlights include:

- Only 1/3 of respondents said they hadn’t found a new brand through the brand’s content marketing efforts.

- Nearly 60% of respondents said their ROI from content marketing is increasing (30%) or staying the same (29%).

- Less than 10% say they’re losing money on content marketing

- 73% say content marketing creates improved brand awareness

- 67% say they’ve received increased leads from content marketing

- 64% say they’ve increased traffic due to content marketing...

Jeff Domansky's insight:

Is your content marketing working for you?

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Pradistiani's curator insight, July 2, 3:20 AM

This is what I should learn

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12 Tools You Didn't Realize Could Send You More Blog Traffic

12 Tools You Didn't Realize Could Send You More Blog Traffic | Public Relations & Social Media Insight | Scoop.it

Now let’s look at 4 things you could be doing to get more traffic from these sources.  Plus 12 free tools (because who doesn’t love free things?) that will help you get there.

Jeff Domansky's insight:

This post looks at 12 free tools you didn't realize could get you more traffic.

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Jeff Domansky's curator insight, July 2, 12:08 PM

This post looks at 12 free tools you didn't realize could get you more traffic.

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10 Stupidly Simple "Hacks" To Win At Content Marketing

10 Stupidly Simple "Hacks" To Win At Content Marketing | Public Relations & Social Media Insight | Scoop.it

Content marketing is hard. But it doesn’t have to be boring.Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results. Plus, it’s pretty fun!


I was first inspired by researching the idea of “growth hacking” for a presentation I’ve done at a couple of conferences called, in short, “Hacking Human” … which doesn’t involve body parts and machetes, I swear. The gist of it is that marketers can optimize their content for what humans want and are looking for online, and then use growth hacking principles to test their assumptions and get the most out of their efforts....

Jeff Domansky's insight:

Quinn Whissen shares easy tactics to help you get the most out of your content marketing strategy.

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Jeff Domansky's curator insight, July 2, 12:09 PM

Quinn Whissen shares easy tactics to help you get the most out of your content marketing strategy.

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6 Powerful Tools To Help You Come Up With Awesome Headlines

6 Powerful Tools To Help You Come Up With Awesome Headlines | Public Relations & Social Media Insight | Scoop.it

Headlines are important. Up to 80% of people may not even read your post if you don’t have a powerful headline that grabs people’s attention.


It’s the first impression your readers have and it will dictate whether or not they keep on reading.


In essence, your title has to pique a reader’s curiosity enough for them to want to know more about it.In fact your headline alone can be responsible for up to a 500% difference in your traffic – that’s viral.


So, even though you have the greatest blog post there is, if your headline doesn’t convey how awesome your post is, no one will read your content....

Jeff Domansky's insight:

Do you ever wish it was easier to come up with awesome headlines that captivate your readers? Well now it can be, use these tools to get started today

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Jeff Domansky's curator insight, July 2, 12:10 PM

Do you ever wish it was easier to come up with awesome headlines that captivate your readers? Well now it can be, use these tools to get started today

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How Omnichannel Retailers Use Social Media (and How They Could Do it Better) | Centric Digital

How Omnichannel Retailers Use Social Media (and How They Could Do it Better) | Centric Digital | Public Relations & Social Media Insight | Scoop.it

The omnichannel experience isn’t just a marketing strategy — it represents a fundamental shift of the consumer’s position in the traditional purchasing process. Omnichannel enables the customer or the client to choose how they want to interact with a company or product line without having to compromise the quality of their interaction.


A successful omnichannel retailer is less concerned with a broad, multi-channel marketing campaign and focuses instead on creating a seamless media experience for customers engaging with their brand.The key here lies in an ability to allow your brand to proliferate across every channel.


According toMarketo, one of the leaders in automated marketing software, “Each piece of the consumer’s experience should be consistent and complementary.”


Whether a customer is visiting the store, making a purchase through a mobile app, or liking a photo on Instagram, they must be able to engage your brand in a way that is both seamless and effortless, regardless of the device or channel....

Jeff Domansky's insight:

Most businesses have come to recognize the importance of social media within the spectrum of the omnichannel experience, but few are actually putting this idea into practice with success. Here's how to get results. 9/10

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Nathan's curator insight, July 2, 9:50 AM

Color scheme?  This is tough to consume unless you're really interested on the topic.

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This Site Helps Consumers Cut Through the Crap – Literally

This Site Helps Consumers Cut Through the Crap – Literally | Public Relations & Social Media Insight | Scoop.it

The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.


And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.


There’s also a gamification aspect to it, allowing trendsters and  influensters a chance at receiving more new products....

Jeff Domansky's insight:

This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10

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Technology and Business Intelligence – Not Always Good Partners

Technology and Business Intelligence – Not Always Good Partners | Public Relations & Social Media Insight | Scoop.it

There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employees are managed, today’s business blueprint is significantly different that it was just 15 years ago.


But is change always a good thing?  The Internet has provided smaller businesses the opportunity to compete with larger brands and has certainly provided a more direct and meaningful exchange with a business’s audience. But are we becoming too focused on the technology of the day? Are we forgetting the basics of marketing?...

Jeff Domansky's insight:

Sam Fiorella asks a thoughtful question about whether technology has made us better marketers or not? Not necessarily. Good reading. 8/10

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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - if your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.


The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 


Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied....

Jeff Domansky's insight:

Transparency and engagement should guide your content marketing.

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Dean Ryan G. Martin's curator insight, June 30, 11:12 AM

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

alat masturbasi vibrator mic klik www.solusi69.com's curator insight, July 1, 3:43 AM

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Chris Agro's curator insight, July 1, 7:43 AM

Know, like, trust. The building blocks of good marketing. This is nothing new. Content Marketing is a great way to do it.

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3 Places Small Businesses Can Connect with More Consumers on Mobile

3 Places Small Businesses Can Connect with More Consumers on Mobile | Public Relations & Social Media Insight | Scoop.it

These days consumers are using their mobile to look for and research businesses, consume content and make purchasing decisions. How are mobile consumers finding you on the Web? Are sure that your website is converting visitors into leads?


This infographic shows 3 places to connect with consumers on mobile. First, the majority of smartphone owners use a search engine at least once a day. Mobile landing page improves both the quality score and the search ad position. It is good to know that Google’s "Mobilegeddon” algorithm update means non-mobile websites are penalized in mobile search results.


What is more, the infographic shows that 72% of the mobile consumers want to visit a mobile-friendly website. Additionally, consumers are spending time in app so you should consider creating an offer and delivering it to consumers through mobile apps....

Jeff Domansky's insight:

Useful mobile research to guide your marketing.

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The Don’ts of Marketing Technology Integration

The Don’ts of Marketing Technology Integration | Public Relations & Social Media Insight | Scoop.it

The Internet of Things, mobile technology, and omnichannel marketing stand among the many innovations transforming the customer experience. Marketing has become a fundamental driver of IT purchasing. In fact, Gartner analyst Laura McLellan predicts that by 2017, CMOs will spend more on IT than their counterpart CIOs.


While marketing optimization technologies create numerous opportunities for enterprises, there’s a complexity in identifying which ones will work best and deciding how to blend them with marketers’ current approaches.  Whether you work for a startup or a large enterprise, creating a strategy for assessing new tools and solutions should be every marketer’s first step. It’s easy to get distracted by the promises of the latest platform, technology, or tool but marketers need to stay focused on their customers and business goals.


Here are three things marketers should avoid when implementing a new marketing tool or technology....

Jeff Domansky's insight:

New tools? Make sure to test them out thoroughly.

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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Public Relations & Social Media Insight | Scoop.it

Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.


The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....

Jeff Domansky's insight:

A new survey reveals what marketers are getting right and where they're going wrong on social.

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donhornsby's curator insight, June 29, 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

rserse's curator insight, July 1, 5:16 AM

a best practices guide to keep in mind