The publishing company said it’s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses.
...The more notable development here is that Condé said it’s raising the circulations of both Wired and The New Yorker by 25,000 each on the strength of their tablet businesses. Two years after both magazines created iPad replicas, the publisher is starting to see results at many of its titles, Sauerberg said.
“The numbers are really starting to scale,” he said, adding that by the end of the year, digital subscriptions will be well more than 1 million.
Like most major publishers, Condé Nast took a while to create a digital business. “Prerecession, we didn’t have to fool around with the digital business because of the rate of growth in the print business,” Townsend explained at the Paley Center. But then the recession shaved off 40 percent of the company’s revenue, and it was time to reorganize. Sauerberg was brought in to find new business besides print. “The postrecession moment is really the introduction of alternative platforms that take the pressure off print, not replace it,” Townsend said....
[Are PR and marketing their approach to the new reality of many screens? ~ Jeff ]
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