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Your LinkedIn Intervention: 5 Changes You Must Make - Forbes

Your LinkedIn Intervention: 5 Changes You Must Make - Forbes | Public Relations & Social Media Insight | Scoop.it

I don't know you, but me I've longtime put aside LinkedIn, because I thought it's a boring and uninteresant business tool. But, today I know it's not the case. This excellent post explain in a perfect way what's going on LinkedIn, what everybody should know about the art of use it, and few other interesting things, a great post who's worth the time you would invest. [note Martin Gysler]

 

PS: I'll make the five changes right now, and you?

 

LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today. Far and away.

 

So why is it that so many of us stink at LinkedIn etiquette?

 

That’s right, folks. We stink at it.

 

We send out lazy, generic connection requests. We ask people we barely know for recommendations.

 

We ambush people, asking for favors before we’ve ever spent even two seconds of time building rapport. We shove our Tweets through our LinkedIn feeds, even though half the people on LinkedIn could care less about Twitter.

 

Read more: http://www.forbes.com/sites/dailymuse/2012/07/06/your-linkedin-intervention-5-changes-you-must-make/

 

[This is really sound LinkedIn advice. Make sure you follow it ASAP. ~ Jeff]


Via Martin Gysler
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Rescooped by Jeff Domansky from Mobile Marketing Strategy and beyond
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost | Public Relations & Social Media Insight | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”


Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

[Excellent look at impact of mobile on marketing and business ~ Jeff]


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