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Your LinkedIn Intervention: 5 Changes You Must Make - Forbes

Your LinkedIn Intervention: 5 Changes You Must Make - Forbes | Public Relations & Social Media Insight | Scoop.it

I don't know you, but me I've longtime put aside LinkedIn, because I thought it's a boring and uninteresant business tool. But, today I know it's not the case. This excellent post explain in a perfect way what's going on LinkedIn, what everybody should know about the art of use it, and few other interesting things, a great post who's worth the time you would invest. [note Martin Gysler]

 

PS: I'll make the five changes right now, and you?

 

LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today. Far and away.

 

So why is it that so many of us stink at LinkedIn etiquette?

 

That’s right, folks. We stink at it.

 

We send out lazy, generic connection requests. We ask people we barely know for recommendations.

 

We ambush people, asking for favors before we’ve ever spent even two seconds of time building rapport. We shove our Tweets through our LinkedIn feeds, even though half the people on LinkedIn could care less about Twitter.

 

Read more: http://www.forbes.com/sites/dailymuse/2012/07/06/your-linkedin-intervention-5-changes-you-must-make/

 

[This is really sound LinkedIn advice. Make sure you follow it ASAP. ~ Jeff]


Via Martin Gysler
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18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | Public Relations & Social Media Insight | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....

Jeff Domansky's insight:

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

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The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training

The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

If you're going to launch a "War on Fox News" -- and decide to appear on the Fox News Channel anyway -- you should have been prepared better than this.


...The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.”


But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host....

Jeff Domansky's insight:

Brad Phillips shares a devastating media training lesson - be prepared! Of course this political hack didn't have it together anyhow. this is one of those video clips that is a must-see!

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You Tube for content marketing

You Tube for content marketing | Public Relations & Social Media Insight | Scoop.it

Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need  to be video marketing.


In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.


YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....

Jeff Domansky's insight:

Why wouldn't you want to use video to get better social marketing results?

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The Worst Advice I Ever Got: Insights From 27 Different Marketers

The Worst Advice I Ever Got: Insights From 27 Different Marketers | Public Relations & Social Media Insight | Scoop.it

The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde


We asked some marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a roundup of the best of the worst. It makes me want to close my ears to all advice!...

Jeff Domansky's insight:

There's some great bad advice here. Read, but do not follow. LOL.

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7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers | Public Relations & Social Media Insight | Scoop.it
If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.In this article we outline 7 costly technology mistakes made by content marketers, and I’d love to hear if any of these resonate with you....
Jeff Domansky's insight:
Ian Cleary offers sound social media advice on using technology for better results.
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Journalism ethics guidelines that PR should consider adopting

Journalism ethics guidelines that PR should consider adopting | Public Relations & Social Media Insight | Scoop.it

The Public Relations Society of America’s ethical guidelines are perhaps the industry’s most widely recognized code for ethics. They cover the necessity for honesty, accuracy, integrity, and confidentiality. The Professional Standards Advisories (PSAs), designed to keep the PRSA code timely, address PR-specific areas and modern practices, including recording conversations, use of interns, video news releases, pay-for-play journalism, and disclosure guidelines. 

Both codes are quite comprehensive and benefit PR agencies and companies when followed. But are they comprehensive enough? Perhaps it’s time for PR to adopt some of journalism’s ethical guidelines. PR inherently serves the public (it’s in the name), and PR practitioners are functioning more as journalists; more PR content is now reaching the public directly without review and without editing by independent journalists. 

With this in mind, we’ve examined some principles from The Society of Professional Journalists’ Code of Ethics, not (yet) covered in PRSA’s code, that PR pros ought to consider adopting....

Jeff Domansky's insight:

Bill Comcovich opens up a lively debate though some PR purists will take have a bird. 

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How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size

How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size | Public Relations & Social Media Insight | Scoop.it
... What I'm starting to see happen is that less trafficked publishers are trying to play catch up by increasing traffic. But, higher trafficked publishers are trying to figure out how to replace lost display ad revenue. In the end, most of the publishers I speak with are just plain scratching their heads. Here are four things publishers of all sizes should do to increase their revenue and their advertisers revenue....
Jeff Domansky's insight:
Useful revenue generating tips for bloggers and publishers.
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Here’s Why Your Sign Ups Suck | Steamfeed

Here’s Why Your Sign Ups Suck | Steamfeed | Public Relations & Social Media Insight | Scoop.it

Raise your hand if you know marketers who send out a week-before and week-of email blast, along with a smattering of social media posts (even on sites we haven’t seen you on in months!) to push their event.


[Raises hand and waves it around wildly]


So you mean to tell me you spent months planning this launch and then mere moments marketing it? Hmmmm.


[Silence]...

Jeff Domansky's insight:

There's no room for "silent marketing" in today's competitive marketplace. Useful tips for bigger marketing impact and credibility through conversations.

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SMToolbox: Steady Demand | Google Plus Tool | Social Media Today

SMToolbox: Steady Demand | Google Plus Tool | Social Media Today | Public Relations & Social Media Insight | Scoop.it

This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus.


Data is great, but insights that allow you to improve your performance are much more valuable. In my view, successful tools have to give you more than simple data. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that goes beyond data monitoring to provide practical insights and constant prompts to help you improve your performance on Google Plus....

Jeff Domansky's insight:

Steady Demand looks like a valuable social media tool worth exploring.

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Why the Future of Digital Marketing Is Pure PR

Why the Future of Digital Marketing Is Pure PR | Public Relations & Social Media Insight | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.


However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend...

Jeff Domansky's insight:

Why PR produces in social media.

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There is No One-Size-Fits All Content Marketing Approach | Jay Baer

There is No One-Size-Fits All Content Marketing Approach | Jay Baer | Public Relations & Social Media Insight | Scoop.it
...The inPowered/Nielsen study reminds us, in other words, that there is no one correct strategy for content marketing—but there is a unique strategy for your brand, and the key to that strategy is to start where your audience is, and not with where “the industry” is.
Jeff Domansky's insight:
Jay Baer reminds us that content marketing strategies are unique for each brand
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When Marketing Crap, Less is More

When Marketing Crap, Less is More | Public Relations & Social Media Insight | Scoop.it

A central problem for marketers is how to convince consumers of their products’ value. How long will customers listen to all the benefits of starting their day with Cheerios before they dismiss everything as manipulative bunk?


According to the 2 professors, Suzanne Shu of UCLA and Kurt Carlson of Georgetown, the answer is the rule of 3: Making up to 3 claims about a product’s value is effective advertising -- any more than that, and people’s cynical defenses kick in....

Jeff Domansky's insight:

The marketer's Rule of Three: make 3 extraordinary claims, but never 4 according to new research.

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The Psychology of Lying [infographic]

The Psychology of Lying [infographic] | Public Relations & Social Media Insight | Scoop.it

There was this really short period in my life when I believed my nose would grow if I didn’t tell the truth. Thankfully I realized Pinnochio was a puppet, and sometimes it’s okay to lie. If you say you never lie, you’re probably lying.


Telling lies is something we do on a daily basis. And there are many reasons we tell them, some small and some big. We lie to stay out of trouble. We lie to get out of doing things or going places. We lie to be malicious. We lie to conceal the truth. We lie to feel better about ourselves. We lie to spare someone’s feelings. We lie to make people happy. We lie because we can. It’s not always a bad thing though. Someone once lied to me on my birthday, because there was a surprise party waiting at my house. Those lies made my night....

Jeff Domansky's insight:

Key for marketing, PR, poker and advertising? You decide! Just kidding! Interesting stats though.

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.


Here are his notes on tools journalists and news organizations should try....

Jeff Domansky's insight:

Great tools for PR and marketing too.

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83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity

83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Here's some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.


“Big data” is one of the trendiest buzzwordy terms in marketing/ technology/ business today.


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?...

Jeff Domansky's insight:

Tom Pick shares an awesome list of 83 social media stats you can use to impress everyone, including your mother in law.

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The State of SEO in 2014

The State of SEO in 2014 | Public Relations & Social Media Insight | Scoop.it

Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.


Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more important).


Less than half (46%) of respondents say finding anomalies in keyword rank is more important this year than last, perhaps reflecting the search engines' changing emphasis on keywords as a ranking factor....

Jeff Domansky's insight:

Lots of insight into SEO trends.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Public Relations & Social Media Insight | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Useful look at 7 key social media trends in 2014.

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Jeff Domansky's curator insight, April 15, 1:13 AM

Good look at 7 social media trends for 2014.

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Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer

Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ interests instead of their own products. They are finding, of course, that this is a much better way to attract prospects and move them toward becoming new customers.


But as brands make this transformation, they get stuck in the many operational challenges of being a publisher. That’s where Kapost comes in: Our software platform manages the content marketing operation from end to end.


I spend most of my time talking to marketers and learning about their challenges in being publishers. Below, I’ve compiled the Top 10 Problems Marketers Face in Building Their Content Operations, as well as the solutions that Kapost offers to these problems....

Jeff Domansky's insight:

10 common challenges for content marketers.

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Duane Reade's Social Media Mistake Might Cost Them $6 Million

Duane Reade's Social Media Mistake Might Cost Them $6 Million | Public Relations & Social Media Insight | Scoop.it

Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn't worked out well for two different brands.


A few weeks ago, people were in an uproar over Red Sox slugger Big Papi's selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts.


Here's what they posted on Twitter (Facebook's post was almost identical)...

Jeff Domansky's insight:

A very valuable reputation management, marketing and social media lesson in this seemingly innocent marketing ploy. The lawsuit bears close watching.

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Meet the Biggest Publishing Company You've Never Heard of

Meet the Biggest Publishing Company You've Never Heard of | Public Relations & Social Media Insight | Scoop.it

Hill+Knowltons Group SJR doesnt make branded content. It makes publications that you might not even realize come from company marketing budgets.


Thanks to the Internet, anyone can now be a publisher.


Which is kind of like saying that anyone in a crowded football stadium could stand and deliver an eloquent speech. The hard part is not making noise. The hard part is getting people to listen. So by most aspiring publications’ definitions of success, a technology blog called the Txchnologist has made it. Last year, its articles were picked up about 200 times, including in Time, Smithsonian magazine, and on MSN News.


You may have seen its coverage of temporary tattoos that could make electric telekinesis possible. Or eyewear that could help people with red-green color blindness.


But what you may not have noticed, unless you read all the way to the bottom of an article or navigated to the blog’s homepage, is that the entire production comes out of GE’s marketing budget. It’s been created by a branch of PR firm Hill+Knowlton called Group SJR....

Jeff Domansky's insight:

Native advertising. Brand journalism. Content marketing. Call it what you will, it' a huge trend in marketing and media and the smart players using it to full marketing advantage.

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Are You Marketing Like It's 1999?

Are You Marketing Like It's 1999? | Public Relations & Social Media Insight | Scoop.it

Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar, Marketing Performance Accountability – evolving from campaign to customer-centric perspectives, sheds light on a new paradigm that forward thinking marketers are adopting.


Customers have changed, and are now far more in control. “It’s very chaotic,” said Cory Munchbach, an analyst at Forrester Research. “Consumers have so much control over the information they consume. It’s an intentional chaos.”


The path from prospect to buyer has morphed into a nonlinear process. Customers are outrunning traditional marketing campaigns, according to Munchbach. “Their needs arise without being prompted by traditional campaigns.”...

Jeff Domansky's insight:

It's time to rethink marketing and adapt to the reality of social media. Valuable strategies and recommended reading. 9/10

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FRANK FEATHER ~ Business Futurist's curator insight, April 14, 12:30 PM

Consumers are far out in front of marketers. Consumers know what they want and why, well before marketers have any clue about it. Why? Because marketers haven't yet learned how to determine a customer's unarticulated needs.

aanve's curator insight, April 14, 10:45 PM

www.aanve.com

 

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If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing? | Public Relations & Social Media Insight | Scoop.it

Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers


Websites and marketing campaigns often rely on text and graphics; however, relying on too much of any one ingredient is a recipe for disaster. While graphics convey information succinctly, and text explains and elaborates, adding video to the mix is a way to reach customers who absorb information visually and tune out when they see too much text.


According to Insivia, on average, viewers retain 95 percent of information if they watch it it, but only 10 percent of the when they read it.


If a customer doesn’t hear or understand your message, your chances of converting them are slim. For many companies, conversion rates increased after adding videos to their campaigns. PowToon found start-ups and small businesses that used videos saw a conversion rate increase an average of 40 percent. Additionally, start-ups saw email sign-ups increase 67 percent....

Jeff Domansky's insight:

Video has big marketing value and this post sheds more light on why.

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What’s Happening to the Web???

What’s Happening to the Web??? | Public Relations & Social Media Insight | Scoop.it

If you are over the age of 35, you probably remember when the most innovative thing you could do on the web was interact in an AOL chat room. And you thought you were so cool doing it, too.


...Do you want to create an engaging and interactive digital experiences for users on your website? Say it with me. THERE’S AN APP FOR THAT!


In a recent article by Pratik Dholakiya on Search Engine Watch, he says,“As humans, we remember and care about experiences far more than things, or content. We will always remember and treasure a vacation more than, say, a movie (unless it’s “Star Wars”). The marketers of the future need to create interactions. Users experience them, and so they become memorable.”


We are just at the beginning of this digital marketing revolution.  Every time you think it can’t get better, the web and what we can do with it as marketers changes.  Something big is about to happen.

Jeff Domansky's insight:

Great question for marketing.

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Why Some Companies Will Never Win With Content Marketing

Why Some Companies Will Never Win With Content Marketing | Public Relations & Social Media Insight | Scoop.it

Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them.


...Now, we have entered the age of transparency, brought on almost singlehandedly by social media. The message is no longer controlled by brands; consumers now share the conversation. When the brand message is inconsistent with the consumer experience, the disparity is quickly and publicly exposed.


Some brands choose to expend their energy trying to guard the doors and maintain control of the conversation. (Your PR firms and lawyers thank you for your patronage.) However, it is a losing battle; the control has already shifted....

Jeff Domansky's insight:

Content marketing is the new conversation with consumers. That is, if you know how to be authentic.

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Big data in marketing: Passing power from businesses to consumers

Big data in marketing: Passing power from businesses to consumers | Public Relations & Social Media Insight | Scoop.it

The days of clumping customers together based on zip code, age and income are falling by the wayside, thanks to the power of big data integration. Instead, chief marketing officers are getting personal. Business leaders are using personal data to better understand -- and serve -- customers. IT leaders, too, need to be aware of the shift taking place with big data in marketing if they want to keep up with trends.


At Big Data TechCon 2014 in Cambridge, Mass.,MainStream Analytics Executive Vice President Robert Dayton discussed how big data integration, the cloud, and consumer engagement are prompting business leaders to focus more on technology investments if they want to succeed...

Jeff Domansky's insight:

Looking at the shift in control taking place in the business world, as big data in marketing gives consumers the upper hand.

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