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Maximize Your Blog’s Photo Power | Heidi Cohen

Maximize Your Blog’s Photo Power | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content.

 

11 Places to use photographs on your blog

...Photographs permeate blogs. To maximize your blog’s photo power, start by examining all of the places where images support your blog’s content. Here are eleven blog locations where photos are useful....

 

7 Blog photo sources
Once you determine what type of photographs you want to use on your blog, you need to select appropriate images. Regardless of what type of blog you have, B2C, B2B, not-for-profit, solopreneur or personal, here are seven sources of photographs....

 

[Practical tips for better visual impact in your blog and content marketing ~ Jeff]

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Social media, PR insight & thought leadership - from The PR Coach
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Why Content Marketing Trumps Advertising | TechNationNews.com

Why Content Marketing Trumps Advertising | TechNationNews.com | Public Relations & Social Media Insight | Scoop.it

Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising.


What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.)


On average, people in the US receive 5,000 brand messages per day according to Razorfish....

Jeff Domansky's insight:

Content marketing rules, advertising drools.

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steve batchelder's curator insight, Today, 4:35 AM

Content marketing rules, advertising drools.

Kathleen Javier's curator insight, Today, 5:01 AM

Content marketing rules, advertising drools.

Marc Wachtfogel, PhD's curator insight, Today, 8:19 AM

Content marketing rules, advertising drools.

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25 Actionable Social Media Strategies to Try Today

25 Actionable Social Media Strategies to Try Today | Public Relations & Social Media Insight | Scoop.it

To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below.


We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks.


Read further for a full list of the strategies that are included as well as a sample page from the book....

Jeff Domansky's insight:

Kevan Lee shares a collection of the best social media strategies currently working in digital marketing, bundled together in an easy-to-read ebook.

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How to Incorporate Video Into Your Social Media Marketing Campaign

How to Incorporate Video Into Your Social Media Marketing Campaign | Public Relations & Social Media Insight | Scoop.it

Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.


What if I told you videos are shared 1200 percent more times than links and text combined. And that websites with videos have up to 800 percent more conversion than the same website without a video.


It's no secret that video content is on the rise, and to stand out you need to do something that very few others are doing.


This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy....

Jeff Domansky's insight:

Do you have videos in your content library. Are you considering adding video to your content marketing strategy? If not, you should. Why? Useful tips.

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massimo facchinetti's curator insight, Today, 3:06 AM

Do you have videos in your content library. Are you considering adding video to your content marketing strategy? If not, you should. Why? Useful tips.

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How Your Content Strategy Should Affect Your SEO Expectations

How Your Content Strategy Should Affect Your SEO Expectations | Public Relations & Social Media Insight | Scoop.it

If I had a dollar for every time someone asked me if I could get them a No. 1 Google ranking for a specific non-branded, hyper-competitive keyword, I would be rich. If I had a dollar for the number of times the people asking me that question actually had the content to warrant such a listing, I would be poor.


Many digital marketing folks, especially in enterprise B2B companies, don't quite understand the relationship between content and SEO. It's long been said in SEO circles that content is king. However, some SEO folks would argue that links or social engagement is king, and that content is the primary driver of links and social success. There are valid arguments on all sides of that meaningless debate, but the point that often gets lost is that creating the best user experience for the vast majority of people searching for a specific keyword is probably what's going to get you ranked consistently for that keyword.


A content strategy that supports that bigger vision is typically different than the customer-focused strategies most B2B companies use. Many people over the years have told me, "Our company is the market leader for this term! We should be No. 1!" That is often true for products or services that are relevant to the keyword phrase they are targeting. It is true that brand recognition - and certainly the links that typically accompany successful brands - make it more likely that a company will rank well for relevant terms, but the fact remains that brand authority is not always enough to guarantee a top ranking for a particular keyword....

Jeff Domansky's insight:

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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massimo facchinetti's curator insight, Today, 2:38 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

Marc Wachtfogel, PhD's curator insight, Today, 8:14 AM

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for writes Catfish Comstock.

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150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to

150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to | Public Relations & Social Media Insight | Scoop.it

The growing numbers apart, what smartphone-makers as well as startups, app developers, and marketers really want to know is what these 150 million people are doing on their smartphones. Now, mobile marketing platform Vserv has released a report based on a Nielsen study on the profiles and behaviors of different segments of Indian smartphone users.


Here are a few highlights from the report:

- The Indian smartphone user base has been growing at 26 percent CAGR from 2013.

- Nearly two-thirds of the smartphone users in India are less than 25 years old.

- Users spend on average 169 minutes per day on their smartphones.

- Nearly a quarter of the smartphone users downloaded 18.5 mobile apps and games on average every month.

- Nearly 20 percent of the smartphone users spend over two hours a day using chat and social networking apps

- 15 percent of the smartphone users spend almost an hour each day playing games, listening to music, or watching videos....

Jeff Domansky's insight:

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

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Manish Rathour's curator insight, July 31, 3:20 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

Chintsee's curator insight, July 31, 3:26 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

Gilles Zigg's curator insight, July 31, 4:33 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

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Four resources to mine for trending content ideas

Four resources to mine for trending content ideas | Public Relations & Social Media Insight | Scoop.it

But there is a myriad of other trending topics that have nothing to do with celebrity slip-ups and break-ups – subjects that are actually relevant to your audience, in your field.  The tricky part for most writers is finding a relevant subject that’s trending.


However, writing within the context of the trends can score a pretty high payoff for reader engagement, so it is worth making the effort. If you consistently touch on highly sought after or hotly debated subjects, the result will be a steady increase in traffic over time, and perhaps some drool-worthy peaks of sudden interest along the way


.Aside from the obvious benefit of increased traffic and increased reader engagement, writing on trending topics adds to a writer’s credibility.  If you are writing on trending topics, obviously you are in the know....

Jeff Domansky's insight:

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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Celine Sportisse's curator insight, July 31, 4:45 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

Marc Wachtfogel, PhD's curator insight, July 31, 7:33 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

Mark E. Deschaine, PhD's curator insight, July 31, 8:58 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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Why infographics are the secret to super SEO

Why infographics are the secret to super SEO | Public Relations & Social Media Insight | Scoop.it

But then, this begs the question: if Matt and Google have stuck a fork in one of the most used and effective method of link building — guest blogging, what other link building tactic could replace it? Infographics.


Heck, they even generate more backlinks than most other link building tactics on the Web.“…these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.” says Neil Patel — Renowned Internet marketer.


Top content marketing influencer, Jeff Bullas, also mirrors Neil’s idea in his post on 9 awesome reasons to use infographics in content marketing...

Jeff Domansky's insight:

Startup founders need pay attention to one jargon in SEO: inbound links.

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Techkura's curator insight, Today, 12:10 AM

Do you know that adding a graphic to your post is 75% more likely to be seen by your audience? 

Not only is your post more attention-seeking, this doubles the chance of people sharing or re-posting your content, they doing the "free marketing" for you.

 

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Why every blog post should be crossposted to LinkedIn and Medium — Marketing & Growth Hacking

Why every blog post should be crossposted to LinkedIn and Medium - Marketing & Growth Hacking - Medium

The opportunity that platforms like LinkedIn and Medium offer is they have an already existing audience and they allow you to amass a following that will increase your content’s likelihood of discovery. Millions of people visit the home pages of LinkedIn and Medium each day, and their publishing tools provide you the opportunity to place your content in front of those readers and generate real engagement when they click into your article....

Jeff Domansky's insight:

The small, medium and large of posting on your own blog, on Medium and on LinkedIn? Traffic!

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From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016

From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016 | Public Relations & Social Media Insight | Scoop.it

As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.


What does this mean for the future of e-commerce? The desktop is not obsolete; rather it’s going to have to change its mechanisms to make room for the new powerhouse in the commerce arena.  Growing at a steep rate, mobile currently accounts for 29% of eCommerce transactions in the US and 34% globally. The end of 2015 forecasts mobile share to reach 33% in the US, and 40% globally.


There are two main avenues behind this growth;

1. Virtual Engagement

2. Faster Transactions


Two channels are available via mCommerce where there’s only one with eCommerce because the mobility allows you to actually purchase goods in store with your mobile device where you wouldn’t carry around your laptop to checkout.  According to the VP of Marketing at AppsFlyer Ran Avrahamy, “when thinking about omnichannel efforts and point of sale purchases, mobile is the connecting link. Retailers who begin to deploy in-store beacons for their marketing teams are beginning to see attribution from mobile campaigns and are optimizing their in-store consumer shopping experience.”...

Jeff Domansky's insight:

Omnichannel marketing ahead?

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Os Ishmael's curator insight, July 30, 4:45 PM

Omnichannel marketing ahead?

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Is Amazon Really Bigger Than Walmart

Is Amazon Really Bigger Than Walmart | Public Relations & Social Media Insight | Scoop.it

Back in the early 2000s, I was the editor of Progressive Grocer magazine, which did a “Super 50” list of top supermarket chains by revenue. In the first few versions of the list, however, the true top dog was missing. Walmart had been building supercenters and Neighborhood Market grocery stores at an aggressive pace, but it didn't report its transactional data to IRI.  


We finally worked with several data companies and did square footage analyses to come up with a number to attach to Walmart's grocery sales and confer top honors upon it.


It was a relief to us on the editorial staff, because everyone knew Walmart ruled the roost. It appeared there was nothing Sam Walton's troops could not conquer. Then came digital....

Jeff Domansky's insight:

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

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massimo facchinetti's curator insight, July 30, 11:48 AM

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

WIKIBLINKS's curator insight, Today, 12:27 AM

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

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Adweek Mash: YouTube Top 50

Adweek Mash: YouTube Top 50 Best Videos

Jeff Domansky's insight:

50 of the best YouTube video clips ever. Pure fun. Recommended viewing. 10/10

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20 Weirdest Words Added to the Dictionary Because of Technology

20 Weirdest Words Added to the Dictionary Because of Technology | Public Relations & Social Media Insight | Scoop.it

Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.


But we can at least share the blame with technology. None of us would be saying "srsly" if we hadn't felt the urge to shorten words for text messages and emails. We wouldn't be voting anyone off the island if not for the television series Survivor. And, perhaps most importantly, there would be no need for the word "meatspace" without the existence of the virtual world. (One could argue there is still no need.)


Want to see what weird words were added to the OED thanks to internet slang and technology? Read on....

Jeff Domansky's insight:

Screenagers? Meatspace? Check out this list of the weirdest words added to the dictionary thanks to internet slang and technology.

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14 Coolest Beer Label Designs You've Ever Seen

14 Coolest Beer Label Designs You've Ever Seen | Public Relations & Social Media Insight | Scoop.it

While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions.


Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.


So which breweries have come up with those really standout designs? Let's take a look at 14 breweries that set themselves apart....

Jeff Domansky's insight:

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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Brian Chaulk's curator insight, July 30, 11:57 AM

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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75 Benefits of Social Marketing

75 Benefits of Social Marketing | Public Relations & Social Media Insight | Scoop.it

How many benefits of social marketing can you think of?


Social media can be used in so many ways – to develop your brand, increase SEO rankings, distribute content, acquire leads, and more. While many blogs talk about these benefits, there are very few that attempt to outline the “big picture” of social media or a comprehensive list of its benefits.


I decided to take a stab at it and ended up with 75 benefits of social media marketing. Below is an infographic with a compiled list of benefits. Check it out and see which benefits your brand is potentially missing on social media....

Jeff Domansky's insight:

Great list of social marketing benefits.

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Jeff Domansky's curator insight, Today, 3:41 AM

Great list of social marketing benefits.

massimo facchinetti's curator insight, Today, 4:19 AM

Great list of social marketing benefits.

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SEO & Content Marketing Thought Leadership Diverging Again

SEO & Content Marketing Thought Leadership Diverging Again | Public Relations & Social Media Insight | Scoop.it

SEO and content marketing are still not one and the same. However, they’re much more similar to each other today than what they were last decade. For much of this decade the search algorithms allowed for a “build it and they will come” environment for content marketers. In some ways, social media networks did, too. Both HubSpot and Moz reaped the benefits of this over the years. This made content marketers feel like SEOs and SEOs that created content for real consumers feel like content marketers.


Over the last five years the cat’s been let out of the bag. It’s no longer a secret that content marketing can drive copious amounts of traffic to a brand’s website. That’s one of the major reasons why the amount of content on the Internet is supposed to grow by 500% in the year 2020.


A lot of that growth in content can likely be attributed to the thought leadership of brands like Moz, HubSpot and CMI. However, in an era of 500% more content it becomes much more difficult for content to stand out, regardless of the channel (search, social, email, etc.).


Add to that, social media networks and search engines aren’t built to serve up that much content today. With social algorithms purposefully reducing organic visibility and only 10 organic positions on the first page of most search engines, how are brands supposed to stand out?


The age of “build it and they will come” is over for many major industry verticals. This conundrum has further pushed the two circles in the Venn diagram above further together....

Jeff Domansky's insight:

SEO and content marketing work together like peanut butter and jelly.

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massimo facchinetti's curator insight, Today, 3:15 AM

SEO and content marketing work together like peanut butter and jelly.

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Complete guide to social media automation — Creative Boom

The complete guide to social media automation - Creative Boom - Medium

So how can you keep making the most of social media without interrupting your workflow?


At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones.


I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...

Jeff Domansky's insight:

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

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Jeff Domansky's curator insight, Today, 2:59 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

Sergio Prior's curator insight, Today, 3:04 AM

R

barbarabrn's curator insight, Today, 8:43 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

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How Do You Rank on Google?

How Do You Rank on Google? | Public Relations & Social Media Insight | Scoop.it

Google's algorithms are better-focused than ever, according to a new study from Searchmetrics.


In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm the current trends.


"Understanding user intention and creating unique, relevant content is more vital than ever before," Tober says. "It is also visible that backlinks are continuing to decrease in relevance. Looking ahead, as the proportion of search queries from mobile  devices continues to grow, it will be interesting to see what effect this has on the rankings.


"Some factors Searchmetrics saw positively affecting the rankings include mobile-friendliness; social signals, such as Facebook likes and Tweets; and backlinks, though the latter will likely decrease in importance. The study focuses on three other main areas...

Jeff Domansky's insight:

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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massimo facchinetti's curator insight, Today, 2:33 AM

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important.

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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?


In this article, we will learn the following from 58 experts in the industry:The tools they use. Their tips for building relationships with influencers....

Jeff Domansky's insight:

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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DKW Online's curator insight, July 31, 12:40 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

Frezanne Tasmin Broens's curator insight, July 31, 9:05 PM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

WIKIBLINKS's curator insight, Today, 12:29 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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5 Original Research Ideas for Low Budget Whitepapers - AudienceBloom

5 Original Research Ideas for Low Budget Whitepapers - AudienceBloom | Public Relations & Social Media Insight | Scoop.it

Original research means you’re doing all the work yourself, which makes it both a strength and a weakness of the strategy. It’s a strength because no other companies or individuals have sought to engage in this research before, but it’s a weakness because it takes significant time (or money, or both) to conduct this research. Some research ventures take months of careful planning and execution and hours of compiling to generate meaningful statistics.


Fortunately, you don’t have to commit to that level in order to create a solid, well-researched whitepaper. There are alternatives you can use to conduct the research necessary for a reasonable whitepaper without spending all your marketing budget or wasting countless hours of time...

Jeff Domansky's insight:

Whitepapers are some of the most valuable types of content you can produce.

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25 Fascinating Websites with Captivating Visual Storytelling | Naldz Graphics

25 Fascinating Websites with Captivating Visual Storytelling | Naldz Graphics | Public Relations & Social Media Insight | Scoop.it

Below, take a look at some of the examples of these Storytelling Websites that we have gathered for you and your convenience.


As you scroll down, take some inspiration and share at the comment box the websites and elements that compel you. Come, take a peek, and enjoy!

Jeff Domansky's insight:

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

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steve batchelder's curator insight, July 31, 1:42 AM

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

Marco Favero's curator insight, July 31, 2:55 AM

Con HTML e CSS promuovere la capacità dei progettisti web per creare animazioni ed effetti di parallasse affascinanti di oggi, sono emersi nuovi progetti web.

Ashla's curator insight, Today, 3:09 AM

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

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5 Psychological Social Media Hooks to Give Your Posts a BIG Boost

5 Psychological Social Media Hooks to Give Your Posts a BIG Boost | Public Relations & Social Media Insight | Scoop.it

Wondering how to draw attention to your posts and get more engagement? Problem solved! 5 Psychological Social Media Hooks to Give Your Posts a BIG Boost!


The upshot is this: IF YOU CREATE relevant content based on psychological hooks, you'll build a loyal audience.


Below are 5 of of those patterns. Let's see how they can help us become better producers of content -- and more successful social media marketers....

Jeff Domansky's insight:

Shock, awe and great content.

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Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months

Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months | Public Relations & Social Media Insight | Scoop.it

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media.


The data, which was released Wednesday by Standard Media Index, looked at the those months, because they happen to coincide with the so-called “broadcast year,” which is the way TV networks and stations typically account for their advertising revenues. Not surprisingly, the biggest hit in Madison Avenue’s digital media shift is coming from their TV advertising budgets.“


The results show that digital is siphoning share away from other media, with the bulk of it coming from television,” explained SMI’s Bree Sutton, noting that national TV ad spending trends have been reflecting that....

Jeff Domansky's insight:

Tectonic shift or advertising evolution?

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oconnorandkelly's curator insight, July 30, 1:18 PM

Tectonic shift or advertising evolution?

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White Paper: 2015 Social Journalism Study | Cision

White Paper: 2015 Social Journalism Study | Cision | Public Relations & Social Media Insight | Scoop.it

Cision’s free 2015 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed over 3,000 journalists from 11 countries. The in-depth study provides a snapshot of how today’s journalists view and use social media, enabling you to better tailor your communication efforts.ß


Key findings include:

- Two-thirds of journalists log in daily to use social media

- 83 percent of journalists choose email as their preferred method of contact

- English-speaking journalists engage more via social media than non-English-speaking journalists

- Experts are important sources of information for 39 percent of journalists...

Jeff Domansky's insight:

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their own profession.

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How to Write an Author Bio That Doesn't Suck 

How to Write an Author Bio That Doesn't Suck  | Public Relations & Social Media Insight | Scoop.it

Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. (Who wouldn't want that little bit of glory?)


But what are you really supposed to write in that little paragraph? How do you make your author bio compelling, powerful, and effective without a whole lot of space?


Read on. You’re about to find out....

Jeff Domansky's insight:

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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Mark E. Deschaine, PhD's curator insight, July 30, 11:37 AM

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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The Secret Weapon of Content Marketing is Public Relations

The Secret Weapon of Content Marketing is Public Relations | Public Relations & Social Media Insight | Scoop.it

A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care.


Strong content deserves a strong PR plan.


Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement?


Don’t make the mistake of under-estimating your content. Content connects and content converts....

Jeff Domansky's insight:

If a brilliant infographic is created and never shared, does it really exist? PR works with content.

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Marco Favero's curator insight, July 30, 10:59 AM

Se un brillante infografica è creato e mai condivise, è veramente esiste? PR lavora con i contenuti.