Recent research shows that people trust their companies more than they trust the media.
Employers are increasingly talking about politics with their employees. In fact, since we began our outreach and monitoring, we have seen a fourfold increase in employer-to-employee political communications, from 5% of the private workforce hearing from their employer about politics in 2000 to over 20% in 2008.
There is a popular, but erroneous, notion that when employers communicate with employees about issues, candidates and the political process, that this is somehow inherently corrupting to that process. This conclusion is wholly unsubstantiated by fact or historical perspective — and it's inconsistent with the desires of the employees themselves.
Our data suggests that employees overwhelmingly support the notion of employer-provided issue and political information. Employees not only want more information from their employer about issues that affect their livelihoods, they tend to believe their employers over other sources....
[This was very surprising, counterintuitive research data to me ! Jeff]