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The Ethics of Rescue Marketing | CommPRO.biz

The Ethics of Rescue Marketing | CommPRO.biz | Public Relations & Social Media Insight | Scoop.it

If you’re unfamiliar with the term rescue marketing, it’s a marketing strategy used by some in the aftermath of any major disaster or event. Fundamentally, a rescue marketing strategy targets customers of companies affected by a disaster and attempts to lure them away while their current provider is unavailable.

 

One of the textbook cases of rescue marketing occurred in 2009. The server hosting company Rackspace ran into power issues in one of its data centers, causing significant service outages for its customers. Despite the trouble, Rackspace was a role model for transparency, updating its customers frequently and honestly about the issues they were having.

 

During their crisis, a whole host of competitors piled on, attempting to lure away Rackspace customers using the rescue marketing strategy.

A notable exception occurred when Rackspace competitor ServInt’s CEO Reed Caldwell came to the defense of Rackspace:...

 

[Timely post and debate with several good examples from Christopher Penn ~ Jeff]

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Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Public Relations & Social Media Insight | Scoop.it

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....

Jeff Domansky's insight:

Ever wondered how friends influence your online behavior? Here's research that tells you more. valuable insight for social marketers. 9/10

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How to Sell on Social Like The Best E-Commerce Brands

How to Sell on Social Like The Best E-Commerce Brands | Public Relations & Social Media Insight | Scoop.it
To understand how the best sell on social and earn a positive ROI on their social investment, we researched 100 of the top social selling e-commerce brands on Facebook, Twitter, and Pinterest. For two weeks, we recorded each of their posts across six dimensions: 1. type (video, image, or text), 2. purpose (promote product or brand building), 3. copy, 4. whether it was linked, 5. whether it was original or user-generated content (including retweets and repins), and 6. posting time.

We then compiled this data and analyzed it for patterns. Here’s what we found to be the best practices for social posting that drives sales
Jeff Domansky's insight:

Terrific social marketing lessons from the top 100 online brands. Recommended reading for social marketers.  9/10

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How To Create Content That Actually Gets Read (And Shared)

How To Create Content That Actually Gets Read (And Shared) | Public Relations & Social Media Insight | Scoop.it

When was the last time you read a piece of content that you actually loved? If you’ve had to think hard, you’re not alone. Content is king, there’s no question about it. It’s crucial for brand awareness, SEO, and lead generation. But creating content isn’t enough.

You need to create memorable content that people actually consume. You want them hooked to your blog and pleading for more at the end of every blog post. You need to become their go-to source for all things related to your niche. So when they decide to spend money on a product or service in your business niche, they turn to you. But that can only happen if your content is engaging, highly actionable and fun to read.

So how is it done?

We’ve identified 6 critical ingredients that comprise content that people love. Here they are...

Jeff Domansky's insight:

Helpful checklist for better content marketing.

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Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | Public Relations & Social Media Insight | Scoop.it

While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.

Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.

Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of....

Jeff Domansky's insight:

A collection of 15 very helpful tools for social media monitoring.

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20 Statistic-Backed Tips For Succeeding at Content Marketing

20 Statistic-Backed Tips For Succeeding at Content Marketing | Public Relations & Social Media Insight | Scoop.it
According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they're good at it. 

While there are many factors that contribute to the performance of our content marketing initiatives, a sound strategy remains necessary across the board. 

To help the other 62% of marketers start feeling good about their efforts, we've collected 20 statistic-backed tips that will help you shape a more effective strategy. 
Jeff Domansky's insight:

This post will help you get your content marketing in gear.

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Can Analysis be Open-Source?

Can Analysis be Open-Source? | Public Relations & Social Media Insight | Scoop.it
The Mode Playbook is the start of our effort to find out. Each Playbook report includes a SQL query and a visualization. They're built on top of an example users table and event stream—a data structure that's common in many companies. Because users can represent customers, accounts, or users, and events can be logins, purchases, clicks, screen views, or any combination of actions, each Playbook is designed to be flexible enough to fit many different businesses and products. If you have a SQL database with these two concepts, you can make a few simple changes to the reports we provide and have access to the same set of analytical tools we've built over the last year.
Jeff Domansky's insight:

It's a provocative question and this tech startup set out to try to answer whether data analysis can be open source. If data is your thing, take a look at their free tool.

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Kevan Lee: How to Create a Social Media Marketing Plan From Scratch

Kevan Lee: How to Create a Social Media Marketing Plan From Scratch | Public Relations & Social Media Insight | Scoop.it

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing.


Developing a social marketing plan is sort of like rock climbing. Here's a basic checklist to help you get started....

Jeff Domansky's insight:

Just the basics to help you develop a marketing plan.

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Tools to Create Infographics | Listly List

Tools to help you create infographics on your own.

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Marco Favero's curator insight, December 20, 5:55 PM

aggiungi la tua intuizione ...

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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Public Relations & Social Media Insight | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....

Jeff Domansky's insight:

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

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Jeff Domansky's curator insight, December 19, 1:48 PM

Valuable insight for social marketers.

Bart van Maanen's curator insight, December 20, 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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The Consumer Problem Survey

The Consumer Problem Survey | Public Relations & Social Media Insight | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....

Jeff Domansky's insight:

Marketers take note: solve problems and you'll get sales.

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Comunicologos.com's curator insight, December 20, 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Jordi Carrió Jamilà's curator insight, December 21, 2:37 AM

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

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eCommerce Trends and Predictions for 2015

eCommerce Trends and Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year....
Jeff Domansky's insight:
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared.
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How Mobile Changes Your Holiday Email Marketing

How Mobile Changes Your Holiday Email Marketing | Public Relations & Social Media Insight | Scoop.it

How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.


It’s beginning to look a lot like m-commerce


The strongest evidence that the retail market is at a tipping point in terms of mobile usage comes from the fact that in July 2014, 56 percent of time spent with U.S. online retail occurred on a mobile device. (Source, comScore).


comScore’s annual research into retail sales revenues and attribution over the holiday period predicts that mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013....

Jeff Domansky's insight:

This Christmas, it's probably appropriate to say Merry Mobile!

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Content Marketing Techniques for 2015

Content Marketing Techniques for 2015 | Public Relations & Social Media Insight | Scoop.it
Content marketing is firmly cemented as one of the most popular online marketing techniques, and this will continue into 2015. If you aren’t using content marketing to its full potential you are missing a massive opportunity that you can bet your competitors are capitalizing on at this very moment.In the coming year, content marketing should be at the heart of your online marketing strategy and here are some top techniques for 2015....
Jeff Domansky's insight:
Just the content marketing basics.
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Olga Senognoeva's curator insight, December 21, 6:28 AM

 

"В следующем году, содержание маркетинга должны быть в центре вашей маркетинговой стратегии онлайн и вот некоторые главные методы для 2015":

 

- Инфографика
- Slideshare презентации
- Силовые страницы
- Вебинары
- Видео

 

"Вебинары


Вебинары Являются фантастическим Содержание Метод маркетинга, которые могут достигать очень больших аудитории через социальные каналы. Подумайте о теме для вебинара, который будет представлять интерес для вашей целевой аудитории - в идеале то, что уже не было сделано 1000 раз.


Пригласить клиентов и потенциальных клиентов, и вы можете говорить о своих последних продуктов, ответить на общие вопросы или предоставить некоторые экспертные понимание конкретных областях вашей отрасли. Если ваш контент ценность для посетителей, вы увидите осведомленности усилится и в конечном итоге люди будут более склонны покупать у вас."

 

Длительность чтения:

 

Ссылка на пост: http://www.previsomedia.com/blog/content-marketing-techniques-2015-834/

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Are Emerging Social Networks Right For Your Brand?

Are Emerging Social Networks Right For Your Brand? | Public Relations & Social Media Insight | Scoop.it

The emerging social platforms we’re considering fit into two key categories: 1) social commerce platforms, which includes sites like Wanelo, Polyvore and Fancy, and 2) emerging visual sharing platforms, such as Snapchat, Instagram and Vine.

Here is some guidance on when you should consider marketing on these social platforms (and when you shouldn’t.)...

Jeff Domansky's insight:

Useful guidelines on how and whether to use emerging social media channels for your marketing.

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Tablet users visit a site 5 times before buying and other mobile commerce facts

Tablet users visit a site 5 times before buying and other mobile commerce facts | Public Relations & Social Media Insight | Scoop.it

The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay...


Here’s what customers do before they hit the “buy” button:
They visit a site 5 times before making the decision to buy
They spend an average of 18 minutes poking around on the site
During an average session, a buyer will click 70 times on a website, looking at different items, checking out options, viewing images, etc.

Jeff Domansky's insight:

Great insight into mobile buyers using tablets.

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New data viz tools and resources of 2014

New data viz tools and resources of 2014 | Public Relations & Social Media Insight | Scoop.it
We continue our special posts with the best data viz related content of the year, with a useful list of new tools and resources that were made available throughout 2014. A pretty straightforward compilation that was much harder to produce than initially expected, we must say, since the number of mentions to include was way beyond our initial (poorly made) estimates. So many new options out there!

So, we had a hard time gathering 20 of those new platforms, tools and resources – if you’re a frequent reader of our weekly Data Viz News posts, you’ll might recall several of the mentions in this list, -, and we deliberately left out the new releases, versions and updates of existing tools, such as CartoDB, Mapbox, Tableau, D3.js, RAW, Infogr.am and others.

Of course, there’s always Visualising Data’s list of 250+ tools and resources for a much broader view of what’s available out there.
Jeff Domansky's insight:

Great resource for 20 top visualization tools.

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25 Hottest Urban Legends | Snopes

25 Hottest Urban Legends | Snopes | Public Relations & Social Media Insight | Scoop.it

This page compiles the 25 urban legends currently circulating most widely, as determined by frequency of access, user searches, reader e-mail, and media coverage....

Jeff Domansky's insight:

Here's a little fun reading and distraction for your weekend.

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Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | Public Relations & Social Media Insight | Scoop.it

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....

Jeff Domansky's insight:

Useful guide to content marketing and SEO.

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Jeff Domansky's curator insight, December 21, 2:42 PM

Useful guide to content marketing and SEO.

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Video Production Is on the Rise – But Who’s Watching? | Mediashift | PBS

Video Production Is on the Rise – But Who’s Watching? | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it
There’s significant momentum for publishers toward increasing the production of video content, on account of both the strength of video as a medium for storytelling and high video CPMs as advertisers begin to move their TV spends online (see the Chicago Tribune’s coverage for one example). An increase in video content across the board, of course, means that it’s all the more important that we have a sense of which parts of our audience we can hope to reach with video. To that end, below is a brief survey of the state of online audiences and their consumption of video.
Jeff Domansky's insight:

This is an excellent look at video consumption with some valuable lessons for social marketers and PR pros.

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Predictions for Journalism 2015 | Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2015 | Nieman Journalism Lab » Pushing to the Future of Journalism | Public Relations & Social Media Insight | Scoop.it

To close out 2014, we asked some of the smartest people we know to predict what 2015 will bring for the future of journalism. Here’s what they had to say.

Jeff Domansky's insight:

Good journalism reading!

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rodrick rajive lal's curator insight, December 21, 10:31 PM

This is an interesting collection of views and predictions regarding the future of journalism in the year 2015, I personally feel that 2015 will see the rise of what is called as, 'Citizen Journalism'. Opinions on social networking sites will affect journalism to a great degree. I hope, also that 2015 will see a more responsible reportage, and an avoidance of sensationalism that seeks to drive readership ratings. 

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15 Chrome Extensions for Web Designers

15 Chrome Extensions for Web Designers | Public Relations & Social Media Insight | Scoop.it

Website design process takes a lot of time and consists of a number of steps: starting from the search of inspiration and information gathering to prototyping, testing and even content filling. As a result, having the right tools simplifying some of these steps can make your work more efficient and enjoyable.


Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. For this reason, I decided to gather and review the best Chrome extensions that can provide shortcuts on various routine, but sometimes really time-consuming steps in website design.Below is a compilation of top 15 Chrome extensions I’ve discovered....

Jeff Domansky's insight:

Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. Here are 15 of the best Chrome extensions

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Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | Public Relations & Social Media Insight | Scoop.it

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.


“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.


Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....

Jeff Domansky's insight:

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.

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eCommerce Trends and Predictions for 2015

eCommerce Trends and Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year....
Jeff Domansky's insight:
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared.
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WHICH 50 : Mobile now accounts for 30% of all global ecommerce: report

WHICH 50 : Mobile now accounts for 30% of all global ecommerce: report | Public Relations & Social Media Insight | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks — at least for ecommerce — remained anchored to the desktop. That is now changing, according to a study by Criteo.


The advertising optimisation platform analysed individual transaction data covering over $US130 billion of annual sales across more than 3000 online retailers and travel advertisers, and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.


The company predicts that it will reach 50 per cent in the US in the near term....

Jeff Domansky's insight:

The move to mobile is relentless and marketers need to grab hold of it.

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The Most Wonderful Digital Marketing Stats of the Year

The Most Wonderful Digital Marketing Stats of the Year | Public Relations & Social Media Insight | Scoop.it

You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it. 


Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.

- 86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.

- 53 percent of CMOs say return-on-investment (ROI)  is the most important metric they use to measure success.Take a look at this infographic for more insights....

Jeff Domansky's insight:

Here's a quick look at the highlights, that Salesforce heard from CMOs and other marketing leaders throughout 2014.

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