Public Relations & Social Media Insight
307.0K views | +0 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Content Marketing Success | SlideShare

Content Marketing Success | SlideShare | Public Relations & Social Media Insight | Scoop.it
Try out these 11 ways to use SlideShare for content marketing success. It's a powerful tool that can help you in every step of your publishing endeavors.

 

SlideShare is more than just a way to share your presentations online; it can be a powerful content marketing tool that can turbocharge all of your publishing endeavors.

 

Regardless of the reasons why you’re publishing — whether it’s to generate leads, build your list, educate your prospects, enhance user satisfaction, or promote your informational products — you can use SlideShare at every step of your process as you plan, write, promote, and profit from the content you create in the form of print books, eBooks, reports, tip sheets, white papers, and more....

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Twitter now bills itself as a news app, not a social network - Digiday

Twitter now bills itself as a news app, not a social network - Digiday | Public Relations & Social Media Insight | Scoop.it
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.

In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.


But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Jeff Domansky's insight:

This is an odd move by Twitter. I don't think it will help attract new users but rather confuse its loyal user base. It isn't just a news app although it's very good at that. In many respects, this move is guaranteed to push away the younger demographic.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Authentic 100

Authentic 100 | Public Relations & Social Media Insight | Scoop.it

Since 2012, Cohn & Wolfe has studied authenticity as a guiding principle and business practice. Each year, our research reveals more insight on the strategic power of authenticity and its unique opportunity to build reputation.

Cohn & Wolfe has discovered a huge authenticity gap in the eyes of global consumers. With 75 percent of consumers surveyed in 14 markets believing that companies are not open and transparent, it’s clear that brands have a credibility problem.
 
Our 2016 findings reveal that cynicism towards brands is highest among Western European countries, while high growth / low per capita GDP countries recognize authenticity in brands the most.
 
Across global markets, approximately one in five consumers finds brands “Open and Honest.” At 23 percent, the US places just above the global average. In Western Europe, a mere 5 percent of consumers in Sweden consider companies “Open and Honest,” while the UK, France, Germany and Spain all match the same low level at 7 percent.  
 
Brazil, while generally higher than Western Europe, is still lower than the US at 19 percent.  
 
Even in China and Indonesia, where consumers are least pessimistic about brand authenticity, only about a third of the population (36 percent and 35 percent, respectively) consider companies “Open and Honest.”  
 

The opportunity for businesses to close this gap is staggering....

Jeff Domansky's insight:

Interesting report by Cohn & Wolfe provides insight into consumer views of authenticity, global brands and what brands might do to close the gap in the future. Recommended reading. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones

Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones | Public Relations & Social Media Insight | Scoop.it

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.


That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.


Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign....

Jeff Domansky's insight:

Are bumper ads like little haiku video moments? Or, are they just another intrusion on YouTube viewers? The difference as always, is in the execution. Atlantic records and Volkswagen seem to get it right initially.

more...
No comment yet.
Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
Scoop.it!

AB | Smart, Automated Craft Beer Home Brewery

Using only the highest quality of beer brewing ingredients, you'll be able to select your recipe from a library of hundreds of master recipes and, with the push of a few buttons, you'll have perfect beer in as little as one week. Fully customizable and community-integrated, it will change the way you both brew and experience beer for the rest of your life!...

Jeff Domansky's insight:

Now that's tasty, smart technology!

more...
Jeff Domansky's curator insight, April 30, 9:33 PM

Now that's tasty, smart technology!

Scooped by Jeff Domansky
Scoop.it!

How to Increase Your Pageviews Per Visitor

How to Increase Your Pageviews Per Visitor | Public Relations & Social Media Insight | Scoop.it

In this post, we’re going to take a look at what can be done to improve the pageviews of your website.


We’ll go through a number of strategies. There may even be some techniques that you haven’t even heard of before.


By the end of this post, you’ll have an incredible overview, in terms of what needs to be done to boost the pageviews on your site....

Jeff Domansky's insight:

Neil Patel serves up practical tips for growing your page views.

more...
Romeo E Youkhana's curator insight, April 30, 6:26 PM
Share your insight
Scooped by Jeff Domansky
Scoop.it!

Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks

Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks | Public Relations & Social Media Insight | Scoop.it

It's not a one-size-fits-all solution.


For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.


To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you....

Jeff Domansky's insight:

Learn about the strengths and weaknesses of the six major social networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Introducing Hover, An AI-Powered Indoor-Safe Camera Drone

Introducing Hover, An AI-Powered Indoor-Safe Camera Drone | Public Relations & Social Media Insight | Scoop.it

MMost popular consumer drones are affordable quadcopters robust enough to fly outdoors and snap photos or video. But they don’t work very well inside buildings. The startup Zero Zero Robotics is coming out of stealth mode to announce its first product, Hover Camera, a small drone specifically designed with no exposed propellers to safely shoot footage indoors.

Hover does exactly what it sounds like: Turn it on and it hovers in midair wherever you leave it. Hover is more a flying camera than a joyriding drone, and the controls on its paired smartphone app are for delicately repositioning it, not zooming to atrial heights. But the real breakthrough feature is its sophisticated AI programming that not only keeps the platform exceedingly leve, it uses face and body recognition to lock on to a subject and slowly follow them around autonomously.

"We had a few design goals in mind: Create a personal flying camera that’s portable and very safe, but also super easy to use for everyone," says the CEO and founder of Zero Zero Robotics, Meng Qiu Wang. "Most of the drones on the market fall short in these three aspects. We wanted to up the game to the next level...."

Jeff Domansky's insight:

Cool tool and interesting marketing possibilities with this indoor-safe camera drone.

more...
Scooped by Jeff Domansky
Scoop.it!

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Public Relations & Social Media Insight | Scoop.it

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...

Jeff Domansky's insight:

Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Find Amazing Content That No One Knows About...Yet

How to Find Amazing Content That No One Knows About...Yet | Public Relations & Social Media Insight | Scoop.it
Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.

Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.
Jeff Domansky's insight:

Here's a useful post that shows how curators can work best and looks at 10e best curation tools available.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Increase Your Authority with Evergreen Content

How to Increase Your Authority with Evergreen Content | Public Relations & Social Media Insight | Scoop.it

A great majority of the blog content you read, you never read again.


When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care?


Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a disposable post. Someone could come back to it next October. But by then there will be newer articles about Oktoberfest.


How about this – by the end of this article I’ll come back to it and we’ll see if it meets any evergreen qualifications....

Jeff Domansky's insight:

Evergreen content is timeless, which makes it the type of content people love to link to, share and go back to time and time again.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional | Public Relations & Social Media Insight | Scoop.it

It's a tragic day, as one of the most gifted musicians of the modern era has passed.


Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind.


Brands, as they usually do, tried to join the conversation about Prince online with mostly-purple-clad homages. That's challenging in the best of times—and doubly hard when the conversation is mostly one giant outpouring of grief. Not every brand managed it well. As of this writing, at least two brands have had second thoughts about their posts and deleted them outright. Many others remain up, though some are clearly in questionable taste—mostly because they feel overly self-promotional....

Jeff Domansky's insight:

Another icon has left us and brands prove once again that self-promotion gets in the way of real feeling and sincerity and generates well-deserved scorn. These are loud marketing fails and they should be signed up for sensitivity training.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Media Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Blogging Infographics to Achieve "All-Star Blogger" Status

10 Blogging Infographics to Achieve "All-Star Blogger" Status | Public Relations & Social Media Insight | Scoop.it

What’s even better is to learn how each of these elements should be used with blogging through the use of powerful and engaging infographics. Once you have a good idea on what type of blogger you want to be and how you are going to start scaling up your content and reaching new audiences, then it’s time to set your sights on how having a blog can really change your life and business for the better!


Now let’s take a look at ten unique infographics that will help you get to “All-Star Blogger” status at a faster pace....

Jeff Domansky's insight:

These 10 unique blogging infographics will help you get to "All-Star Blogger" status at a fast pace by breaking down exactly what you need to do.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Get your copy of the Bazaarvoice CGC Index

Get your copy of the Bazaarvoice CGC Index | Public Relations & Social Media Insight | Scoop.it

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.

At BAZAARVOICE, we call this consumer-generated content (CGC).

CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.

These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....

Jeff Domansky's insight:

Learn how consumer-generated or user-generated content can help build your business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

New redesigned search experience, customizable movies, and more

Rolling out…

New redesigned search experience, customizable movies, and more<br/><br/>Rolling out… | Public Relations & Social Media Insight | Scoop.it

Rolling out now, the latest Google Photos update helps you find your photos faster with a new search bar. Start searching in one tap, or scroll down after tapping on the search bar to see faces, places, and photo types from your library.

In addition, Google Photos now offers the ability to customize automatically created movies with your own music, photos, and videos, so it’s easier than ever to make the perfect video after a holiday or trip. It’s also perfect for Mother’s Day – which you knew was coming up on May 8, right?

Finally, it’s now possible to rename or delete device folders you’ve created and manage your photos on SD cards by adding a new folder, copying, and moving photos.

These changes make Google Photos faster and easier to use than ever, and will be coming soon to iOS.

Jeff Domansky's insight:

The new Google Photos may (or may not) search photos better but from the comments, many users feel essential features were taken away and other potentially better features were not added. Time will tell.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Snapchat User `Stories' Fuel 10 Billion Daily Video Views

Snapchat User `Stories' Fuel 10 Billion Daily Video Views | Public Relations & Social Media Insight | Scoop.it

More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.


Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.


That design gives the company an edge in a market where Facebook Inc. is building a business quickly. The social networking leader, with 1.65 billion users, started making live video a priority this year, prompting people to create and share their experiences in the news feed. Facebook has also said it may be willing to pay for live content....

Jeff Domansky's insight:

Snapchat just keeps growing.