What inspires people to donate their hard-earned money to a stranger’s cause? And how do these people choose which of the thousands of noble causes to donate their limited resources to?
It all starts with your fundraising appeal – it is your first and most important chance to connect with a potential donor.
You have to accomplish a lot in your appeal: explain your cause, demonstrate why it’s important, and prove to your readers that their money will be best spent with you.
Persuasive writing convinces people to make donations, plain and simple. If your fundraising appeal doesn’t have a clear point of view, specific asks, and good storytelling, you are not going to convince people to donate.
Writing good copy is hard. Here are ten quick tips for getting started...