Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.
The soial ROI controversy is in high gear thanks to a Forrester report (see my Don't Follow GoofyStupid and the Clueless post from yesterday: http://www.scoop.it/t/curation-revolution/p/3161431620/don-t-follow-goofystupid-or-truly-clueless-on-social-media-roi-marty-note ;). I thought it would be a good idea to go over some social media marketing basics.
First, I am NOT a mystic or philosopher. I was trained in e-commerce by direct marketers. I believe in Internet marketing's ROI. Increasingly I understand that ROI is tied to who we are, what we project and how well our talk matches our walk.
Caveat stated, here are some thoughts on what Social Media Marketing IS:
* Aspirational - speaks to who we ARE and Want To Be.
* Connection - speaks to our desire to learn from each other.
* Exploration - speaks to the inner explorer in all of us.
* Saves World - creates community and action.
* Elicits Joy - helps share discoveries, joy, victories and defeats.
If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy?
Social Media The Most Valuable ROI
[Great comments by Marty Smith and a valuable read ~ Jeff]
Via Martin (Marty) Smith