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5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur

5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur | Public Relations & Social Media Insight | Scoop.it

Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the reach of their business through engaging visuals and a platform designed to make sharing quality content simple.

 

But marketers have limited time, especially when new social networks seem to pop up all the time. The good news is that there are several tools that can help you use time more efficiently on Pinterest. And many don't cost a penny to use.

 

Here's a look at five free tools that can make your marketing efforts on Pinterest more effective...

 

[Five, count 'em, five effective Pinterest tools ~ Jeff]

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Trends that will Dominate Website Designing in 2015 | Designbeep

Trends that will Dominate Website Designing in 2015 | Designbeep | Public Relations & Social Media Insight | Scoop.it

Web design, like the other fields of online marketing, has also experienced several transformations during 2014. Some of the older ideas worked, so did not. Some new ideas are expected to emerge with time. Several new web design trends are expected to emerge in 2015.


So, the year is expected to be an interesting one from the web design front when an amalgamation of old and new is likely to take place. Here’s a quick look at the trends that are predicted to rule the web design world in 2015....

Jeff Domansky's insight:

Creative trends to take note.

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23 Best Social Media Articles and Marketing Resources | Buffer

23 Best Social Media Articles and Marketing Resources | Buffer | Public Relations & Social Media Insight | Scoop.it

Imagine you were compiling a course curriculum cfor a class on online marketing. What would be your go-to resources?


In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!


I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources....

Jeff Domansky's insight:

Kevan Lee shares a collection of all the best social media articles and content marketing resources.

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New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption | Public Relations & Social Media Insight | Scoop.it

In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments.


The new IBM Center for Applied Insights study, “Charting the social universe: Social ambitions drive business impact,” found that as many as 74% of social decision makers recognized that a social business uses social technology to foster collaboration among customers, employees and partners, but only 20% felt their companies were truly social.


So how do companies navigate the social journey? The study found that companies adopt social capabilities through five primary social ambitions, or entry points -- distinct clusters of social capabilities aimed at realizing specific business goals....

Jeff Domansky's insight:

High level insight into how to make social work for business.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | Public Relations & Social Media Insight | Scoop.it

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer the end-of-meal buzz kill.


It's been an exciting year for mobile apps. Not only have some of our favorite apps gone through redesigns and other changes, but a ton of new apps have been created to make our lives easier.


Here are some of my favorite apps that have made a difference in my life this past year whether through better organization, helpful tips, or teaching me something new....

Jeff Domansky's insight:

Rachel Sprung shares her list of the coolest apps of 2014. Good read for mobile mavens.

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The End Of Apps As We Know Them - Inside Intercom

The End Of Apps As We Know Them - Inside Intercom | Public Relations & Social Media Insight | Scoop.it

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes everything.


How we experience content via connected devices – laptops, phones, tablets, wearables – is undergoing a dramatic change. The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important. This will change what we design, and change our product strategy


.NO MORE SCREENS FULL OF APP ICONS


This is such a paradigm shift it requires plenty of explaining. Whilst it may not transpire exactly as I’m about to describe, there is no doubt what we have today — screens of apps — is going to dramatically change. Bear with me as I run through the context....

Jeff Domansky's insight:

Your smartphone's home page could look very different in the near future. Very thoughtful post sketches out the changing face of apps, how they function, the ways we will use them and what they will look like in the future. recommended reading.  9/10

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Marco Favero's curator insight, Today, 9:01 AM

aggiungi la tua intuizione ...

Tom George's curator insight, Today, 10:04 AM

I find myself wanting to be on the cutting edge of technology, and this post from Jeff is definitely on point. A very interesting article.   

Vordik's curator insight, Today, 11:28 AM

This article opens up a whole discussion on what the future of apps will look like; Very insightful and an extremely interesting read

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6 Irresistible Blogging Tools To Increase Productivity & Traffic

6 Irresistible Blogging Tools To Increase Productivity & Traffic | Public Relations & Social Media Insight | Scoop.it

Your’re a blogger, maybe it’s time to get serious.A blog is one of the best ways of driving regular, ongoing, free traffic to your website. To be successful you need a good strategy and to support this strategy you need good blogging tools.


In this article we discuss 6 powerful tools that help you become more efficient and effective as a blogger....

Jeff Domansky's insight:

Great blogging efficiency tips from Ian Cleary.

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9 Common Social Media Marketing Mistakes | SocialTimes

9 Common Social Media Marketing Mistakes | SocialTimes | Public Relations & Social Media Insight | Scoop.it

Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.

Jeff Domansky's insight:

Here's a look at the social marketing basics and how to avoid some very common mistakes.

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William Weise's curator insight, Today, 2:19 PM

I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.

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Social Media Advertising Guide for Twitter, Facebook, LinkedIn

Social Media Advertising Guide for Twitter, Facebook, LinkedIn | Public Relations & Social Media Insight | Scoop.it

The biggest question marketers ask as they get started: Which social networks should I advertise on?


Well, that depends on your business, what you offer, who your target demographic is, and your goals.


In this post, we’ll go over everything a marketer needs to know about social media advertising—how it fits in among existing marketing efforts, how to choose the right channels, how to measure and analyze your campaigns, and a few best practices to make sure your campaigns stand out from the rest....

Jeff Domansky's insight:

Social media is an effective paid digital channel. Here's a look at social media advertising options and best practices for Twitter, Facebook and LinkedIn. It's a very useful guide recommended reading if you're just starting out in social media advertising.

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How to Create an Awesome Media or Press Kit

How to Create an Awesome Media or Press Kit | Public Relations & Social Media Insight | Scoop.it

As someone who has prepared several media kits for different blogs as well as working on behalf of a brand receiving them I’ve seen a fair few over the last few years. Although there is no wrong way to prepare a Media Kit (hey, the fact you have one means you are on the right path) there are a few things that the strongest ones have in common.


In a nutshell:A great media kit requires fully understanding what your blog is about as well as what your blog can offer the brand or PR you are pitching to.


Then you compile stats and case studies to back what you are saying up and present it in a visually appealing package.Sound good? Let’s walk through it....

Jeff Domansky's insight:

A guide for bloggers on creating an awesome media or press kit from Canvas.

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dale jodoin's curator insight, Today, 11:45 AM

How to Create an Awesome Media or Press Kit

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Study: Big Companies Lag at Blogging, Social Media - Sword and the Script

Study: Big Companies Lag at Blogging, Social Media - Sword and the Script | Public Relations & Social Media Insight | Scoop.it

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes.

My interpretation of the results are completely different than those of the researchers who concluded:

“The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”

“These giant corporations are demonstrating an interest in experimenting with new tools.”

“This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”...

Jeff Domansky's insight:

I agree very strongly with Frank strong. These results don't show full engagement at all, but rather lukewarm embrace of social media to date. They should all be doing much more.

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23-Year-Old Makes $500K a Year Tweeting Out Facts

23-Year-Old Makes $500K a Year Tweeting Out Facts | Public Relations & Social Media Insight | Scoop.it

What if you got paid to tweet?


No, we’re not talking about handling a company’s social media. We’re talking big bucks, hundreds of thousands of dollars, just for typing a few characters, adding a link, and clicking “send.”


That’s the business 23-year-old Kris Sanchez, who tweets under the account@UberFacts, a Twitter account that tweets — you guessed it — facts, to 7.2 million followers.


Last year, he made $US500,000 for tweeting sponsored links, according to Fast Company. The links, when clicked by his followers, earn him between $US.01-.03/click. Multiply that by a few sponsored links a day, a couple of hundred thousand eager followers, and 365 days in the year, and you’re rolling in money....

Jeff Domansky's insight:

Now that's a social media twit!

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Alaina Es's curator insight, October 21, 3:52 PM

Twitter is one of the social media platforms that allow for multiple interactions amongst companies and consumers. Companies mainly use this platform as an informational source to get their brand name out there, however, 23-year-old Kris Sanchez, who tweets under the account @UberFacts has learned to utilize Twitter as more of a business platform on top of being informative. Kris has formed an impressive 7.2 million followers and I can happily say, I am one out of that gigantic number. The links that are clicked by his followers earn him between $0.01-0.03/click. Multiply that by even half the followers and he’s looking at $72,000 worst case and $216,000 best case. That’s more than I would make for my annual salary working my butt off and all he has to do is type a few interesting characters, add a link and press “send.” On top of that, Sanchez is tweeting 60-70 times a day. There is also an app which is said to bring in $60,000 a week in ad revenue. This man was smart enough to make a living off of something that others do for free.

Marissa Davidson's curator insight, October 22, 12:35 AM

This amazes me!

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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.


If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.


If you’re starting from scratch, it can feel overwhelming.


You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below....

Jeff Domansky's insight:

Here's how to get together a smart social marketing plan.

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Oliver Durrer's curator insight, October 21, 11:42 AM

This 12 steps blueprint has you covered for your social media marketing strategy and its execution.

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8 Must-Have Tips for Writing Landing Page Copy That Converts

8 Must-Have Tips for Writing Landing Page Copy That Converts | Public Relations & Social Media Insight | Scoop.it

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.


Wouldn't you like to have that skill?


There's good news here: It’s only partly skill. The rest is just technique -- technique that you can learn and master. You -- yes, you! -- can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play.


You see, conversion is very much a science of the mind -- how your prospect's mind processes information, makes decisions, and decides to convert. In this post, I'll describe eight writing techniques that are proven to work. After putting your time and resources into generating traffic, here’s how you can turn traffic into revenue by creating copy like a conversion pro....

Jeff Domansky's insight:

Learn eight tips for writing landing page copy that converts from Neil Patel. Recommended reading for content marketing, PR and web writers. 9/10

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8 Reasons You Need an SEO Content Strategist

8 Reasons You Need an SEO Content Strategist | Public Relations & Social Media Insight | Scoop.it

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....

Jeff Domansky's insight:

Practical tips and eight good reasons why content marketing matters to your business.

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Harvey A. Ramer's curator insight, Today, 1:41 PM

Advanced SEO has often been about trying to lie to Google. It's time to think about how to feed search engines with relevant content rather than deceiving them.

Sylvie Schepens's curator insight, Today, 2:20 PM

La quête du sens, du contenu pour séduire, passionner, convaincre,  interpeller et vendre

 

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The Problem With "Design Thinking" Is I Still Don't Know What It Is | ZURB

The Problem With "Design Thinking" Is I Still Don't Know What It Is | ZURB | Public Relations & Social Media Insight | Scoop.it

Design is hot. Design executives are being tasked with being design driven, but don't have the tools or processes to sustain this effort.


... In some ways, designers and design managers have shot themselves in the foot — design thinking neither negates nor replaces the need for smart designers doing the work. And because design thinking has many paths through parallel phases, it seems fuzzy compared to the process of creating code. Compared to analytical thinking or science, our industry still doesn't have a consensus on what design thinking means. Most designers couldn't tell you what it means


.It's been 20 years since I was ingrained with the concept that the designer mind could think much differently than a marketer, engineer or the guy in a suit-and-tie. Yet, for all its power and inspiration, I still don't completely understand the meaning of design thinking.


Should we abandon the concept? Absolutely not. I use the methods and ideas that it espouses daily. I believe we just lack some of the tools necessary for the practical application of these methods to stick within organizations....

Jeff Domansky's insight:

Fresh thinking about "design thinking" in this very thoughtful post from ZURB.

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Horrific trickle down of Asshole culture: Why I've just deleted Uber from my phone

Horrific trickle down of Asshole culture: Why I've just deleted Uber from my phone | Public Relations & Social Media Insight | Scoop.it
We shared this in our News Ticker already, but I still can’t believe that an office of Uber — a company valued at $18 billion and held up as a bastion of modern entrepreneurship — posted an ad that encouraged, played on, and celebrated treating women who may chose to drive cars to make extra money like hookers.As a woman in this industry struggling mightily with growing sexism in tech demonstrated by people like Uber founder Travis Kalanick, it felt like a punch to the stomach. I didn’t actually think Uber could shock me anymore. I was wrong.I’ve spent weeks since my 6,000-word rant on Silicon Valley assholes having private conversations with the VCs who fund them. Almost none has argued with the premise of my story....
Jeff Domansky's insight:
Sad commentary juvenile marketing and internet culture.
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Download hundreds of vectors for free with this handy tool | Creative Bloq

Download hundreds of vectors for free with this handy tool | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Vector Guild have pulled together hundreds of inspiring vectors for you to download. They'll be very helpful for your web mobile design projects and they look terrific!

Jeff Domansky's insight:

Cool web and mobile design tools you can use. Recommended viewing. 9/10

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Keyword Tool: 750 Google Keyword Suggestions for Free

Keyword Tool: 750 Google Keyword Suggestions for Free | Public Relations & Social Media Insight | Scoop.it

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .


Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.


Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....

Jeff Domansky's insight:

Are you blogging or doing content marketing? Try KeywordTool. You'll be impressed.

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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | Public Relations & Social Media Insight | Scoop.it

In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce.


To jump start the move towards a social media marketing strategy that starts to align with measurable business outcomes, here are 3 ways many companies can optimize their approach to social media.


These are not magic tricks or some secret, hyper advanced tactics no one knows about. They are a few of the things that most companies suck at when it comes down to implementing social media marketing. Stop the suck and start the winning!...

Jeff Domansky's insight:

While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions says Lee Odden.

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Grant Vanderwagen's curator insight, October 22, 7:55 AM

Social Media Marketing Success

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How to Build an Instagram Influencer Campaign in Steps

How to Build an Instagram Influencer Campaign in Steps | Public Relations & Social Media Insight | Scoop.it

With not many advertising options available for marketers who'd like to use Instagram, a growing trend is the use of influencers—Instagrammers with a large following—to help with marketing efforts.


Influencer marketing is not a new concept. You've probably seen it before on blogs, Facebook Pages, Twitter, and other social media outlets. Instagram, though? It puts all the others to shame!


Instagram influencer campaigns can yield tremendous results because of the amount of engagement each post generates. Studies have found that Instagram engagement rates are up to 58 times higher than that of Facebook and 120 times higher than Twitter's....

Jeff Domansky's insight:

Social Media - Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.

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Amanda Nadon-Langlois's curator insight, Today, 10:46 AM

As a public relations professional in training, this speaks to me. We heavily rely on third party influencers and advocates to reach our company's consumers. Where companies personally post things on Twitter and Facebook, they use advocates to post thing FOR them on Instagram. Very smart.

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10 Great Alternatives to the Google Keyword Research Tool

10 Great Alternatives to the Google Keyword Research Tool | Public Relations & Social Media Insight | Scoop.it

Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website.


That’s when keyword research becomes crucial.Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords their target audience is most likely to use, as ranking high for these terms will increase targeted traffic to their website....

Jeff Domansky's insight:

Search me? There are choices when you need to find keywords or do keyword research.

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Why We Need to Tell the Truth About Marketing

Why We Need to Tell the Truth About Marketing | Public Relations & Social Media Insight | Scoop.it

Marketing's changed -- and it's got CMOs worried. Here's why....Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. But, all changes to the marketing industry aren’t making the work any easier.


Yes, the tools have become smarter and more powerful -- but they’ve also brought even more data to track. And according to IBM, 82% of surveyed CMOs feel unprepared to deal with this data deluge....

Jeff Domansky's insight:

The Big Data blues? Some CMO's are struggling.

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How To Make $500,000 A Year On Twitter

How To Make $500,000 A Year On Twitter | Public Relations & Social Media Insight | Scoop.it

UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.


Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars.


Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.Sanchez is a “special breed," according to Scott Jones, the CEO of ChaCha, which owns Social Reactor. "It’s pretty rare to make that much [money]," Jones says.


The reason Sanchez is “on the upper end of the pay scale,” Jones says, is “partially because he has a big follower base, but more importantly, his audience is highly engaged. They stay for an average of more than 14 page views a visit. So if it's a gallery of 10 images, they're going to look at the 10 and then four (pages) of something else."...

Jeff Domansky's insight:

Big twit, big money!

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e15 Interesting Infographics Web Designers Will Enjoy

e15 Interesting Infographics Web Designers Will Enjoy | Public Relations & Social Media Insight | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...

Jeff Domansky's insight:

Very creative!

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Jeff Domansky's curator insight, October 21, 3:55 AM

Very creative! Recommended viewing. 9/10

Paul Leslie's curator insight, October 21, 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

kmmk's curator insight, Today, 6:24 AM
Great visuals with nice Stats :-)
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Why My Content Strategy Needed to Change, and Yours May Too

Why My Content Strategy Needed to Change, and Yours May Too | Public Relations & Social Media Insight | Scoop.it

Perhaps many businesses would be satisfied with 100,000 readers a month, reliable lead generation and consistently solid SEO. Wishpond isn't like many businesses.


We went from publishing daily articles, guest posts, ebooks, infographics and Slideshares to the aforementioned hammock-lying and innumerable nerve wracking meetings in the corner office.


Now that I've set the scene sufficiently we can move onto the two primary reasons this stagnation occurred and the two primary ways we're going to fight tooth and nail against it, or die trying.And perhaps you'll learn something while I break it all down....

Jeff Domansky's insight:

Great storytelling and even better strategic social marketing.

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janetgranger's curator insight, October 21, 9:34 AM

Nice ideas and CURRENT information - always key in being up-to-date in #Content Strategy. Worth reading! #mobile #tech