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5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur

5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur | Public Relations & Social Media Insight | Scoop.it

Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the reach of their business through engaging visuals and a platform designed to make sharing quality content simple.

 

But marketers have limited time, especially when new social networks seem to pop up all the time. The good news is that there are several tools that can help you use time more efficiently on Pinterest. And many don't cost a penny to use.

 

Here's a look at five free tools that can make your marketing efforts on Pinterest more effective...

 

[Five, count 'em, five effective Pinterest tools ~ Jeff]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
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Ultimate Social Media Empire: 26 Tips for Using Instagram for Business

Ultimate Social Media Empire: 26 Tips for Using Instagram for Business | Public Relations & Social Media Insight | Scoop.it

Are you wondering how to use images and short video to enhance your customers’ experience?


Have you considered creating a brand profile on Instagram to make your brand visible to a new market?


Getting started on Instagram is fairly straightforward.Simply sign up for an account (e.g., use the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.


It’s what to do next that presents a difficulty for many brands.


What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram....

Jeff Domansky's insight:

Very useful guide to Instagram for business. Recommended reading. 9/10

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Matthew Lenz's curator insight, Today, 11:08 AM

I was looking for an article relating to Instagram. I have read tons of articles about using Facebook and Twitter, but I think that Instagram can be just as useful. I think that more businesses should take advantage of this platform. That is why I thought that this was an interesting article

Marco Favero's curator insight, Today, 4:26 PM

aggiungi la tua intuizione ...

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5 practices to market your next event successfully online

5 practices to market your next event successfully online | Public Relations & Social Media Insight | Scoop.it

In this day and age, it is no longer enough to organize an event and expect people to find you.


If you want to draw the crowds, you have to reach out to them first. It’s about marketing in a smart way.


Online, the first step is to create a dedicated page on your website or blog that tells visitors everything they should know about the event. Don’t forget search engine AND mobile optimization.


Next, use social media sites to build momentum. Choose a unique hashtag for that event to allow people to follow conversations on Twitter, Instagram, and Google+. Take advantage of the Facebook and Google+ Events features. Link to your event in your email signature and business cards. Finally, use your email list or create one to increase exposure....

Jeff Domansky's insight:

Cendrine Marrouat shares practical tips to market your event on social media effectively.

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Web Design Best Practices Cheat Sheet - SnapAgency

Web Design Best Practices Cheat Sheet - SnapAgency | Public Relations & Social Media Insight | Scoop.it
Whether you’re an SEO Strategist, into content marketing, or an e-commerce expert, we always want to empower our team to be able to have an eye for the broader web design decisions of the rest of the team.  Since Snap Agency is a conversion centric shop, we are always thinking about what conversion centric best practices are. Because good-looking visuals also play a part in a customers online experience, some visual web design best practices will be included here. This is a living breathing list of web design best practices that change as trends change, and more is revealed....
Jeff Domansky's insight:
Visuals make a difference and this design cheat sheet is well worth reading for marketers, bloggers and PR pros.
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12 Scientific Twitter Tips to Get You MORE Retweets & Followers

12 Scientific Twitter Tips to Get You MORE Retweets & Followers | Public Relations & Social Media Insight | Scoop.it

Every day more than 500 million tweets get sent!Getting noticed among all this noise is tough. You can’t just tweet & forget about it anymore.


Today HOW you tweet is just as important as WHAT you tweet!


With that in mind, HubSpot recently released new data giving awesome tips on HOW to tweet.


The tips in this HubSpot infographic show you how to optimize your tweets to reach as much as your target audience as possible.


You’re probably already using a couple of these Twitter tips, but I guarantee a few of them are new — and those are the ones that’ll improve your Twitter strategies big time!...

Jeff Domansky's insight:

Want to get more retweets & followers on Twitter? You're not alone. Here are 12 scientific Twitter tips to help you optimize your tweets & boost retweets.

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joaopauloavila's curator insight, Today, 10:59 AM

www.joaopauloavila.info

 

Dicas de João Paulo Ávila-Training e MÉTODO FIDELIZE Sucesso Total

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ArCompany › How your B2B Company should Share Content to Social Media

ArCompany  › How your B2B Company should Share Content to Social Media | Public Relations & Social Media Insight | Scoop.it

A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method.  It also found that the top three problems  B2B marketers face are related to content.


My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to figure out how you, as the person in charge of marketing at a B2B company, could optimize your content posting.  To do so, we conducted a study of 400 B2Bs across 50 different markets and five countries. In this article you’ll find a recap of our most important results, tied together with results from other industry leaders, and the key takeaways....

Jeff Domansky's insight:

Valuable blueprint for social marketing for companies of all sizes.

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Marco Favero's curator insight, November 23, 7:19 AM

aggiungi la tua intuizione ...

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Five Best Marketing Tricks These Shopping Sites Can Teach You

Five Best Marketing Tricks These Shopping Sites Can Teach You | Public Relations & Social Media Insight | Scoop.it

Before deciding to read this topic, ask yourself first – What are the things you wished was there in your last visit to a shopping site?


Should there have been more scope for interaction? Should there have been a price comparison facility? Did the web design communicate what it promised to sell? Would you purchase more if they offer seasonal discounts / free delivery next time?


Being 'user friendly', is the focal point of all e commerce sites. A design that is user focused, generates more conversions. So, if you were given the opportunity to make some improvements to the last visited shopping website, what would you have added or changed?


This post will bring to you a set of five best shopping site names, which try to maintain the key marketing principles, together with a beautiful web design....

Jeff Domansky's insight:

Here is a comparative study of five shopping websites, to highlight the key factors that make them stand out in the e-commerce race. Read to find out how they make their online store generate better conversions.

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Darcy Bevelacqua's curator insight, November 23, 12:01 PM

Here is a comparison of how different retailers are managing to stand out in commerce and whath they do to engage customers.

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How To Measure Social Media Influence

How To Measure Social Media Influence | Public Relations & Social Media Insight | Scoop.it

Why does social media influence matter now?


Social media influence matters on multiple levels. For businesses, online influence signals better engagement with customers and a smarter social media strategy. On an individual level, social media influence can be a sign of advanced digital skills and an ability to create interesting social media content.


To break this down further: for business owners, a better social media influence of the company social accounts can improve their brand’s visibility in the online community and increase the reach of their social messaging. This is an implicit purpose behind investing valuable resources into a social media team or a social media manager....

Jeff Domansky's insight:

We go over ways to measure social media influence & why it's important to keep track of social media influence of your brand and your personal account.

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10 Social Media Predictions for 2015 from 10 Social Media CEOs

10 Social Media Predictions for 2015 from 10 Social Media CEOs | Public Relations & Social Media Insight | Scoop.it

I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal.


With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it.


Rather than just include my own predictions, as Community Manager for the CEO Registry’s SocialMedia.CEO community of social business leaders, I decided to reach out to the social media CEOs and see what their vision holds for all of us. Without further adieu, here are 10 social media predictions for 2015 from 10 social media CEOs....

Jeff Domansky's insight:

Neil Schaeffer shares the social media predictions for 2015 from 10 social media CEOs.

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Venkatesh Iyer (venkyiyer.com)'s curator insight, Today, 2:22 AM

I was struck by Frank Feather's input on ..."segmentation, fragmentation, and demassification of social media." Hmm. Needs a lot of thinking about.

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Free Technology for Teachers: Share Lists and Search Notes by Color in Google Keep

Free Technology for Teachers: Share Lists and Search Notes by Color in Google Keep | Public Relations & Social Media Insight | Scoop.it

Last month I wrote about using Google Keep to organize your thoughts. Google Keep is a digital sticky note service that is available as a website, as a Chrome app, and as an Android app.


On Google Keep you can create sticky notes to use as simple text notes, as bookmarks, or as reminders with dates and times. This week Google added the option to share lists on Google Keep. When you share a list you and your collaborators can check-off items as you go through the list.You have always been able to color code notes in Google Keep.


Now you can search notes by color. So if you use one color for to-do lists, another color for personal bookmarks, and a third color for professional bookmarks you will be able to find those notes by searching for the colors associated to them. As before you can still sort notes by dragging and dropping them on your screen....

Jeff Domansky's insight:

Here's how to use Google Keep - a cool tool for organizing, archiving and sharing online. Not just for teachers. LOL.

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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | Public Relations & Social Media Insight | Scoop.it

It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here:

- The Top 7 Social Media Trends That Will Dominate 2014 (written Sept 2013)

- The Top 7 Social Media Trends Dominating 2014 (written July 2014).


But without further ado, here are my top 7 social media marketing predictions for 2015!...

Jeff Domansky's insight:

Jayson Demers predicts social media marketing trends for 2015.

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Kayla Childress's curator insight, November 23, 11:51 PM

This article discusses in detail the predictions of social media in 2015 and which platforms will be most successful in comparison to others, and which will grow. The first platform discussed is Ello. "Their website states: “Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a “free” service, users pay a high price in intrusive advertising and lack of privacy.” The next point discussed was Facebook ad and pricing demand will increase. Thirdly, Twitter's new business advertising will sky rocket in popularity. Google+ will fade into obscurity. Instagram will become essential for those companies that base a lot of their marketing off of image based social media. Sixth, LinkedIn will widen it's gap as the B2B platform. And finally, social media will become a core necessity for online marketing. I would have to agree with a majority of the points made throughout the article besides Ello becoming more popular. As it approaches the end of 2014 people are still incredibly active on Facebook; I think Ello may take a little longer to evolve into a heavier platform that is used amoungst the general public and companies trying to marketing there products and services.

Stephen Daniels's curator insight, Today, 10:38 AM

2014 has brought about some new trends in terms of how business are using social media and I expect even more new trends to emerge in 2015. One of these expected trends is the rise of Ello, expected to go head to head with Facebook. Ello offers a social media experience much like Facebook, but offers a promise of an ad free experience. I think that this is a great feature that will bring a lot a Facebook users to the platform. It will be interesting to see if the platform can allow users to create the same engaging content as Facebook and other social media sites without incorporating advertisements. I think that if they can achieve this it has the chance to take over the social media giant Facebook.

Shaquille Portee's curator insight, Today, 10:59 AM

I found this article to be insightful. Forbes breaks down what to expect in the upcoming year as far as trends in social media marketing goes. For instance, companies that advertise on Facebook are expected to see an increase in pricing. They also predict that the google plus platform will "fade into obscurity", which is no surprise. With 200 million users monthly instagram will become essential for image based social media marketing.

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Ecommerce Platforms Comparison Chart - Ecommerce Platforms

Ecommerce Platforms Comparison Chart - Ecommerce Platforms | Public Relations & Social Media Insight | Scoop.it

After using and reviewing lots of online store builders in the past few years, I’ve selected the top 10 ecommerce platforms that I think are the best fit for any needs. So before starting your online shop take a look at this comparison chart....

Jeff Domansky's insight:

Great list: Top Ecommerce Platforms.

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Brands Wasting Time, Money on Facebook, Twitter Forrester Says

Brands Wasting Time, Money on Facebook, Twitter Forrester Says | Public Relations & Social Media Insight | Scoop.it

Today market research firm Forrester published a report for brands titled “Social Relationship Strategies That Work.”


So: What works? Not Facebook or Twitter.


The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts....

Jeff Domansky's insight:

Wow! WTH. Stop making Facebook the center of your relationship marketing efforts, says Nate Elliott, VP and principal analyst at Forrester.

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6 Creative Examples To Optimize Your 404 Error Pages | She Owns It

6 Creative Examples To Optimize Your 404 Error Pages | She Owns It | Public Relations & Social Media Insight | Scoop.it

Traditionally, a 404 error page is a dead end. A visitor to your site couldn’t find what they were looking for. However, this is also the ideal page to fine tune on your site. With the right opt-in message, you can not only turn a potentially bad experience around, but you can also wind up directing them back to where you want them to go. There’s no better way to show this than through some carefully curated examples. Here’s 6 brands that do this really well...

Jeff Domansky's insight:

Practical examples of best 404 error pages.

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Five Myths About SlideShare | LEWIS PR

Five Myths About SlideShare | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

With 60 million unique visitors every month,It is also one of the only places on the internet where you can find a large, highly targeted B2B market, with low competition.


SlideShare gets 5 times more traffic from business owners than any other platform.


As such an easy, simple way to boost your business’s content marketing strategy, SEO strategy, and social media strategy it is a wonder that many companies still don’t take advantage of this unique platform. Especially since just this August, SlideShare made their PRO version free for all users.


The reason many companies still don’t take advantage of SlideShare is because of these five misinformed myths about it....

Jeff Domansky's insight:

Here is how to use SlideShare for some impressive B2B content marketing.

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Marco Favero's curator insight, Today, 5:51 AM

aggiungi la tua intuizione ...

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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Public Relations & Social Media Insight | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.


If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.


I’ll start off with a few of the basics, and then get into some more advanced tips....

Jeff Domansky's insight:

It might just be time to rethink and reactivate your presence on Google+.

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joaopauloavila's curator insight, Today, 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

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Learn to draw and paint using this Photoshop alternative | Creative Bloq

Learn to draw and paint using this Photoshop alternative | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

However, if you're familiar with Photoshop, Manga Studio will offer few surprises. As a digital drawing program it's a pretty stunning addition to anyone's toolset. The perspective tools alone make the small price of admission worth it. The paint engine is also pretty powerful, and it certainly gives Photoshop and Painter a run for their money.


I'm only scratching the surface of this software, and I'm sure with time I will discover much more. It's comforting to know that no software will have a monopoly on digital creation. Some will be easier to use than others, but the ability to create digitally won't be dictated by one powerful player....

Jeff Domansky's insight:

Having been so vocal on my aversion to renting my tools, I've been asked by the fine people at ImagineFX to put an alternative to Photoshop through its paces.

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6 Crucial Steps to Stay Relevant in Digital Marketing for 2015

6 Crucial Steps to Stay Relevant in Digital Marketing for 2015 | Public Relations & Social Media Insight | Scoop.it

"Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.”


This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential.


Online marketers want their Facebook posts to get hundreds if not thousands of comments, their tweets to get retweeted for the world to see and their search engine queries to catapult towards the top of Google.


Nobody wants to be standing in the corner at a New Year’s Eve party without having someone to kiss at midnight. The same can be said for digital marketers. They crave attention and in this competitive industry, having your content and website remaining relevant is a must if you want to succeed.


If you follow the 6 crucial steps to stay relevant in the digital marketing landscape in 2015, online marketers will be seeking your expertise on how you gained so much ground on the competition....

Jeff Domansky's insight:

When it comes to digital marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. Here are 6 crucial steps.

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Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen

Use Twitter To Supercharge Your Holiday Sales - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Is Twitter integrated into your 2014 holiday marketing plans?


If not, there’s still time to get the most out of this real time social media platform even though Black Friday’s just around the corner.


Because over 50% of UK users turn to Twitter to discuss what they’re doingRIGHT NOW according to Nielsen. (Check out Dan Zarrella inspired tips for tweets and retweets.)....

Jeff Domansky's insight:

Looking to increase holiday sales at the last minute? Check these Twitter holiday tips that you can implement in real time. Includes research and charts.

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Marco Favero's curator insight, November 23, 7:30 AM

aggiungi la tua intuizione ...

Michelle Smith's curator insight, November 23, 6:12 PM

This article gives great reasns why you should use Twitter to increase your sales in the holiday season. According to this article, Twitter users use Twitter to find the lowest prices on items and 54% of Twitter users check their Twitter while shopping in retail stores. 52% of people say they have learned about products through Twitter and later purchase those products. With the holiday season going around, all businesses should be promoting themselves via Twitter because it is super beneficial.

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How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog

How Shifting Your Focus to Revenue Generation Will Make SEO & Social Worthwhile - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue.


While this may very well be true to a certain extent, it’s important to always keep your end goal in mind, and worrying about traffic shouldn’t be your stopping point. There are other ways to increase revenue that also need your time....

Jeff Domansky's insight:

Don't try to reach everyone! Robyn-Dale Samuda of InboundJunction says you should focus your social media and SEO on direct customers to increase revenue.

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Rewriting Cheezburger Saved My Life | Ben Huh

Rewriting Cheezburger Saved My Life | Ben Huh | Public Relations & Social Media Insight | Scoop.it

I am Ben Huh. The LOLcats guy. The story of our new app is one of success, reward, failure and redemption.


I want to tell you the entire story of how this app came to be, with all the guts and gore. Though the app itself was designed to entertain you, much of its development was anything but. Yet I believe that the story of this product is the universal story of entrepreneurship. To me, this release is my redemption.


Entrepreneurs usually share only the happy, proud announcement of a new product. We sweep aside the failures that hounded us along the way, as if we believe that a celebration is no time for honesty. Yet every new product has a painful history....

Jeff Domansky's insight:

A moving story and Ben Huh's redemption. recommended reading for entrepreneurs and start ups. 9 / 10

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Who Tweeted It First on Twitter?

Who Tweeted It First on Twitter? | Public Relations & Social Media Insight | Scoop.it

You can now easily retrieve the oldest tweet available for any search term in a single step. You can use it find how old a link is or for finding the original source on Twitter.


Twitter has recently opened up their archives making it possible for anyone to search the entire Twitter database ever since the first tweet was published in 2006. This time-sorted archive of billions to tweets will be extremely helpful for research and more so when you are trying to find out who broke the news first on Twitter or who the original source of a quote is....

Jeff Domansky's insight:

Search me? Rather, search Twitter's entire archive. ;-)

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Marco Favero's curator insight, November 22, 6:54 PM

aggiungi la tua intuizione ...

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4 Content Marketing Initiatives You Need in 2015

4 Content Marketing Initiatives You Need in 2015 | Public Relations & Social Media Insight | Scoop.it

When presented with a list of 28 initiatives, B2C marketers indicated they are working on an average of 13 initiatives now, and they’ll be working on anadditional nine initiatives on average in the next 12 months. And, these initiatives aren’t easily achieved (i.e., better converting website visitors, creating higher-quality content, developing a better mobile strategy).


While there is validity in every single one of these initiatives, is tackling so much all at once really the best thing to do if you want to do it successfully? And, if you can’t do everything, what do you prioritize?...

Jeff Domansky's insight:

After listening to CMI's research roundtable, Michele Linnx shares four initiatives any successful content marketer must do.

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8 Best Approaches to Design a Website | Design Reviver

8 Best Approaches to Design a Website | Design Reviver | Public Relations & Social Media Insight | Scoop.it

Despite the difference in setting, the people who come into your website aren’t all that different from people who shop in a store. Your storefront is just a virtual one. Just like shoppers casually walk through a store, letting their eyes wander, so too will your readers scan your content. People don’t read from beginning to end in most cases, they usually browse, looking for specific cues that entice them to read on.


People on the internet are looking for several things when they visit your website, these actionable concepts will be further exemplified in the coming approaches, but keep these characteristics in mind as you read...

Jeff Domansky's insight:

Good reminder of the basics in website design.

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Marco Favero's curator insight, November 22, 6:08 AM

aggiungi la tua intuizione ...

Lindsay Dealy's curator insight, November 23, 7:13 PM

Effective web designer is not just about the look and feel. The quality of the code can also have a big impact on search engine optimization. Planning is on of the biggest keys in the web development process. 

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15 Women Who Rock Social Media at Top Tech Companies

15 Women Who Rock Social Media at Top Tech Companies | Public Relations & Social Media Insight | Scoop.it

To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and  2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause.


Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement.


During research within my own personal network for the 2014 list, I noticed an impressive group of social media marketing pros in the tech space that represent some of the top brands from IBM to Adobe to Intel.


This group of 15 women represents some of the talented executives and practitioner social media smarties that me or my team at TopRank Online Marketing have had the good fortune to work with, collaborate with on projects or meet (IRL or virtually).


For anyone interested in advice from some of the most successful executives and managers in the social media marketing world, this is a great group to follow....

Jeff Domansky's insight:

Good follows in these women who "rock" the social web.

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How to Structure a Perfect SEO Optimized Page

How to Structure a Perfect SEO Optimized Page | Public Relations & Social Media Insight | Scoop.it
With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? Or better yet, what steps do you need to take in order to improve your rankings?

In order to help you with your on-page optimization, I’ve created an infographic that shows you how to make each of your web pages search-engine-friendly.
Jeff Domansky's insight:

Great SEO advice from Neil Patel.

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Gerard Downey's curator insight, Today, 7:02 PM

How to best setup your landing pages for local seo