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Soundslides: A Brief Introduction - Journalists' Toolkit

Soundslides: A Brief Introduction - Journalists' Toolkit | Public Relations & Social Media Insight | Scoop.it
Resources for journalists and storytellers who are learning to use multimedia tools and techniques.

 

Soundslides is a simple tool that builds simple audio slideshows, with optional captions. That’s all it does. But that’s actually quite a lot — especially because Soundslides is truly “ridiculously simple” to use.

Soundslides does not produce video files, and you cannot import video into Soundslides. (If you have paid for your copy of Soundslides, see this page.)

 

Soundslides uses still photos, a single audio file (MP3 format) and text.

 

To see a good example of what Soundslides can do, watch this story from National Public Radio: Crafting China’s Future Champions (2008)....

 

[Mindy McAdams reviews this useful tool in detail ~ Jeff]

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150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to

150 million Indians are on their smartphones nearly 3 hours a day. Here’s what they’re up to | Public Relations & Social Media Insight | Scoop.it

The growing numbers apart, what smartphone-makers as well as startups, app developers, and marketers really want to know is what these 150 million people are doing on their smartphones. Now, mobile marketing platform Vserv has released a report based on a Nielsen study on the profiles and behaviors of different segments of Indian smartphone users.


Here are a few highlights from the report:

- The Indian smartphone user base has been growing at 26 percent CAGR from 2013.

- Nearly two-thirds of the smartphone users in India are less than 25 years old.

- Users spend on average 169 minutes per day on their smartphones.

- Nearly a quarter of the smartphone users downloaded 18.5 mobile apps and games on average every month.

- Nearly 20 percent of the smartphone users spend over two hours a day using chat and social networking apps

- 15 percent of the smartphone users spend almost an hour each day playing games, listening to music, or watching videos....

Jeff Domansky's insight:

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

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Yoga teacher training in India's comment, Today, 3:11 AM
I am literally agree with Nielsen study cause i have seen this
In today time utmost teenagers (youngster ) spends many hours on phone playing games , watching videos ..
Manish Rathour's curator insight, Today, 3:20 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

Chintsee's curator insight, Today, 3:26 AM

A Vserv-Nielsen study details the profiles and behaviors of different segments of smartphone users in India.

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Four resources to mine for trending content ideas

Four resources to mine for trending content ideas | Public Relations & Social Media Insight | Scoop.it

But there is a myriad of other trending topics that have nothing to do with celebrity slip-ups and break-ups – subjects that are actually relevant to your audience, in your field.  The tricky part for most writers is finding a relevant subject that’s trending.


However, writing within the context of the trends can score a pretty high payoff for reader engagement, so it is worth making the effort. If you consistently touch on highly sought after or hotly debated subjects, the result will be a steady increase in traffic over time, and perhaps some drool-worthy peaks of sudden interest along the way


.Aside from the obvious benefit of increased traffic and increased reader engagement, writing on trending topics adds to a writer’s credibility.  If you are writing on trending topics, obviously you are in the know....

Jeff Domansky's insight:

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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massimo facchinetti's curator insight, Today, 1:59 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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Why infographics are the secret to super SEO

Why infographics are the secret to super SEO | Public Relations & Social Media Insight | Scoop.it

But then, this begs the question: if Matt and Google have stuck a fork in one of the most used and effective method of link building — guest blogging, what other link building tactic could replace it? Infographics.


Heck, they even generate more backlinks than most other link building tactics on the Web.“…these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.” says Neil Patel — Renowned Internet marketer.


Top content marketing influencer, Jeff Bullas, also mirrors Neil’s idea in his post on 9 awesome reasons to use infographics in content marketing...

Jeff Domansky's insight:

Startup founders need pay attention to one jargon in SEO: inbound links.

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Why every blog post should be crossposted to LinkedIn and Medium — Marketing & Growth Hacking

Why every blog post should be crossposted to LinkedIn and Medium - Marketing & Growth Hacking - Medium

The opportunity that platforms like LinkedIn and Medium offer is they have an already existing audience and they allow you to amass a following that will increase your content’s likelihood of discovery. Millions of people visit the home pages of LinkedIn and Medium each day, and their publishing tools provide you the opportunity to place your content in front of those readers and generate real engagement when they click into your article....

Jeff Domansky's insight:

The small, medium and large of posting on your own blog, on Medium and on LinkedIn? Traffic!

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From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016

From Desktop to Thumbtop: Sneak Glimpse of E-commerce in 2016 | Public Relations & Social Media Insight | Scoop.it

As history has taught us about media and technology in the past, with the introduction of any new technology, we’ll always have the initial hype and scare that life, as we know it will never be the same.


What does this mean for the future of e-commerce? The desktop is not obsolete; rather it’s going to have to change its mechanisms to make room for the new powerhouse in the commerce arena.  Growing at a steep rate, mobile currently accounts for 29% of eCommerce transactions in the US and 34% globally. The end of 2015 forecasts mobile share to reach 33% in the US, and 40% globally.


There are two main avenues behind this growth;

1. Virtual Engagement

2. Faster Transactions


Two channels are available via mCommerce where there’s only one with eCommerce because the mobility allows you to actually purchase goods in store with your mobile device where you wouldn’t carry around your laptop to checkout.  According to the VP of Marketing at AppsFlyer Ran Avrahamy, “when thinking about omnichannel efforts and point of sale purchases, mobile is the connecting link. Retailers who begin to deploy in-store beacons for their marketing teams are beginning to see attribution from mobile campaigns and are optimizing their in-store consumer shopping experience.”...

Jeff Domansky's insight:

Omnichannel marketing ahead?

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Os Ishmael's curator insight, July 30, 4:45 PM

Omnichannel marketing ahead?

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Is Amazon Really Bigger Than Walmart

Is Amazon Really Bigger Than Walmart | Public Relations & Social Media Insight | Scoop.it

Back in the early 2000s, I was the editor of Progressive Grocer magazine, which did a “Super 50” list of top supermarket chains by revenue. In the first few versions of the list, however, the true top dog was missing. Walmart had been building supercenters and Neighborhood Market grocery stores at an aggressive pace, but it didn't report its transactional data to IRI.  


We finally worked with several data companies and did square footage analyses to come up with a number to attach to Walmart's grocery sales and confer top honors upon it.


It was a relief to us on the editorial staff, because everyone knew Walmart ruled the roost. It appeared there was nothing Sam Walton's troops could not conquer. Then came digital....

Jeff Domansky's insight:

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

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massimo facchinetti's curator insight, July 30, 11:48 AM

Al Urbanski writes old schoolers will say heck no. But the digital game is new, and its a longterm play.

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Adweek Mash: YouTube Top 50

Adweek Mash: YouTube Top 50 Best Videos

Jeff Domansky's insight:

50 of the best YouTube video clips ever. Pure fun. Recommended viewing. 10/10

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20 Weirdest Words Added to the Dictionary Because of Technology

20 Weirdest Words Added to the Dictionary Because of Technology | Public Relations & Social Media Insight | Scoop.it

Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.


But we can at least share the blame with technology. None of us would be saying "srsly" if we hadn't felt the urge to shorten words for text messages and emails. We wouldn't be voting anyone off the island if not for the television series Survivor. And, perhaps most importantly, there would be no need for the word "meatspace" without the existence of the virtual world. (One could argue there is still no need.)


Want to see what weird words were added to the OED thanks to internet slang and technology? Read on....

Jeff Domansky's insight:

Screenagers? Meatspace? Check out this list of the weirdest words added to the dictionary thanks to internet slang and technology.

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14 Coolest Beer Label Designs You've Ever Seen

14 Coolest Beer Label Designs You've Ever Seen | Public Relations & Social Media Insight | Scoop.it

While it's certainly important for a beer to taste good, there's no denying that packaging has some influence on people's buying decisions.


Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing for attention on the shelves, standout beer labels have become a critical part of any brewery's marketing strategy.


So which breweries have come up with those really standout designs? Let's take a look at 14 breweries that set themselves apart....

Jeff Domansky's insight:

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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Brian Chaulk's curator insight, July 30, 11:57 AM

Which breweries have come up with the best beer label designs? Check out these 14 breweries.

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2015 Online Marketing Industry Survey

2015 Online Marketing Industry Survey | Public Relations & Social Media Insight | Scoop.it

Let's dig in. Almost half (49%) of our 2015 respondents involved in search marketing were in-house marketers. In-house teams still tend to be small – 71% of our in-house marketers reported only 1-3 people in their company being involved in search marketing at least quarter-time. These teams do have substantial influence, though, with 86% reporting that they were involved in purchasing decisions.


Agency search marketers reported larger teams and more diverse responsibilities. More than one-third (36%) of agency marketers in our survey reported working with more than 20 clients in the previous year. Agencies covered a wide range of services, with the top 5 being...

Jeff Domansky's insight:

Social marketing survey highlights trends.

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socialmediacombo's curator insight, July 30, 10:01 AM

Social marketing survey highlights trends.

Luigi Cangiano's curator insight, July 30, 11:56 AM

Social marketing survey highlights trends.

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Steps To Take For A Social Media Strategy

Steps To Take For A Social Media Strategy | Public Relations & Social Media Insight | Scoop.it

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email.


Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a business benefit from it demands that you have a plan. Here are the steps you need to devise an impactful social media strategy:

Jeff Domansky's insight:

Just the social marketing basics.

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5 PR Tools for Building Better Relationships

5 PR Tools for Building Better Relationships | Public Relations & Social Media Insight | Scoop.it

But making contact with someone is just the first step. You can’t go a year between emails with someone and still expect them to care about your clients. You need to keep in touch.


Unfortunately, we have a double edged sword here. The larger your network of contacts is, the more of an asset you are. But on the other hand, the larger your network is, the harder it is to stay in touch with everyone.


Fortunately, we live in the world where there’s an app for everything. Sign up for these networking tools to build a stronger professional network for your PR agency...

Jeff Domansky's insight:

Try these networking and PR tools to build better relationships with journalists.

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4 Marketing Analytics That Matter for Driving Higher Revenue

4 Marketing Analytics That Matter for Driving Higher Revenue | Public Relations & Social Media Insight | Scoop.it

Too often marketers talk about activities instead of outcomes—for example, how many campaigns  they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.


To change that perception, marketers need to start talking about how their programs impact the whole sales process, with revenue being the core focus.


Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.


So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:...

Jeff Domansky's insight:

Here's what matters in measuring social marketing success.

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How to Boost Link Building With Influencer Marketing

How to Boost Link Building With Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

So how do you go about finding such people or influencers? How do you build relationships with such people?


In this article, we will learn the following from 58 experts in the industry:The tools they use. Their tips for building relationships with influencers....

Jeff Domansky's insight:

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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Marco Favero's curator insight, Today, 3:14 AM

Scopri cosa influenzatori dicono circa il modo migliore per aumentare la costruzione di link con le strategie di marketing influencer. 58 influenzatori forniscono le loro intuizioni.

Andrea Rossi's curator insight, Today, 3:39 AM

Discover what influencers say about the best way to boost link building with influencer marketing strategies. 58 influencers provide their insights.

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5 Original Research Ideas for Low Budget Whitepapers - AudienceBloom

5 Original Research Ideas for Low Budget Whitepapers - AudienceBloom | Public Relations & Social Media Insight | Scoop.it

Original research means you’re doing all the work yourself, which makes it both a strength and a weakness of the strategy. It’s a strength because no other companies or individuals have sought to engage in this research before, but it’s a weakness because it takes significant time (or money, or both) to conduct this research. Some research ventures take months of careful planning and execution and hours of compiling to generate meaningful statistics.


Fortunately, you don’t have to commit to that level in order to create a solid, well-researched whitepaper. There are alternatives you can use to conduct the research necessary for a reasonable whitepaper without spending all your marketing budget or wasting countless hours of time...

Jeff Domansky's insight:

Whitepapers are some of the most valuable types of content you can produce.

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25 Fascinating Websites with Captivating Visual Storytelling | Naldz Graphics

25 Fascinating Websites with Captivating Visual Storytelling | Naldz Graphics | Public Relations & Social Media Insight | Scoop.it

Below, take a look at some of the examples of these Storytelling Websites that we have gathered for you and your convenience.


As you scroll down, take some inspiration and share at the comment box the websites and elements that compel you. Come, take a peek, and enjoy!

Jeff Domansky's insight:

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

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massimo facchinetti's curator insight, Today, 1:23 AM

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

steve batchelder's curator insight, Today, 1:42 AM

With today’s HTML and CSS furthering the web designers’ ability to create mesmerizing animations and parallax effects, new web designs have emerged.

Marco Favero's curator insight, Today, 2:55 AM

Con HTML e CSS promuovere la capacità dei progettisti web per creare animazioni ed effetti di parallasse affascinanti di oggi, sono emersi nuovi progetti web.

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5 Psychological Social Media Hooks to Give Your Posts a BIG Boost

5 Psychological Social Media Hooks to Give Your Posts a BIG Boost | Public Relations & Social Media Insight | Scoop.it

Wondering how to draw attention to your posts and get more engagement? Problem solved! 5 Psychological Social Media Hooks to Give Your Posts a BIG Boost!


The upshot is this: IF YOU CREATE relevant content based on psychological hooks, you'll build a loyal audience.


Below are 5 of of those patterns. Let's see how they can help us become better producers of content -- and more successful social media marketers....

Jeff Domansky's insight:

Shock, awe and great content.

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Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months

Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months | Public Relations & Social Media Insight | Scoop.it

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media.


The data, which was released Wednesday by Standard Media Index, looked at the those months, because they happen to coincide with the so-called “broadcast year,” which is the way TV networks and stations typically account for their advertising revenues. Not surprisingly, the biggest hit in Madison Avenue’s digital media shift is coming from their TV advertising budgets.“


The results show that digital is siphoning share away from other media, with the bulk of it coming from television,” explained SMI’s Bree Sutton, noting that national TV ad spending trends have been reflecting that....

Jeff Domansky's insight:

Tectonic shift or advertising evolution?

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oconnorandkelly's curator insight, July 30, 1:18 PM

Tectonic shift or advertising evolution?

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White Paper: 2015 Social Journalism Study | Cision

White Paper: 2015 Social Journalism Study | Cision | Public Relations & Social Media Insight | Scoop.it

Cision’s free 2015 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed over 3,000 journalists from 11 countries. The in-depth study provides a snapshot of how today’s journalists view and use social media, enabling you to better tailor your communication efforts.ß


Key findings include:

- Two-thirds of journalists log in daily to use social media

- 83 percent of journalists choose email as their preferred method of contact

- English-speaking journalists engage more via social media than non-English-speaking journalists

- Experts are important sources of information for 39 percent of journalists...

Jeff Domansky's insight:

Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their own profession.

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How to Write an Author Bio That Doesn't Suck 

How to Write an Author Bio That Doesn't Suck  | Public Relations & Social Media Insight | Scoop.it

Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. (Who wouldn't want that little bit of glory?)


But what are you really supposed to write in that little paragraph? How do you make your author bio compelling, powerful, and effective without a whole lot of space?


Read on. You’re about to find out....

Jeff Domansky's insight:

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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Mark E. Deschaine, PhD's curator insight, July 30, 11:37 AM

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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The Secret Weapon of Content Marketing is Public Relations

The Secret Weapon of Content Marketing is Public Relations | Public Relations & Social Media Insight | Scoop.it

A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care.


Strong content deserves a strong PR plan.


Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement?


Don’t make the mistake of under-estimating your content. Content connects and content converts....

Jeff Domansky's insight:

If a brilliant infographic is created and never shared, does it really exist? PR works with content.

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Marco Favero's curator insight, July 30, 10:59 AM

Se un brillante infografica è creato e mai condivise, è veramente esiste? PR lavora con i contenuti.

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The Most Trusted Channels for Branded Content

The Most Trusted Channels for Branded Content | Public Relations & Social Media Insight | Scoop.it

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group.


The report was based on data from a survey of more than 2,000 consumers in the United States.Respondents gave Facebook an average score of 4 as a trusted content source from brands (1=most trusted; 10=least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each).


Younger generations are more likely to trust social channels than their older counterparts are: Some 29% of consumers age 18-22 and 32% of consumers age 23-30 rank Facebook as the most trusted content channel, whereas only 16% of consumers age 52-68 do so. Older consumers are more likely to trust traditional media, such as print (27%)....

Jeff Domansky's insight:

Which content channel is the most trusted? Research says....

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How to Calculate Social Media ROI: A Delightfully Short Guide

How to Calculate Social Media ROI: A Delightfully Short Guide | Public Relations & Social Media Insight | Scoop.it

If the concept of social media ROI feels rather enormous, you’re not alone.


I am amazed—and sometimes astounded—at the breadth of the topic.


So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!...

Jeff Domansky's insight:

Step-by-step instructions on how to calculate social media ROI for your marketing from Kevan Lee.

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Philippe Hassel's curator insight, July 29, 9:43 AM

Un article complet sur LA question que beaucoup se posent : comment calculer le ROI de mes actions sur les réseaux.

 

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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | Public Relations & Social Media Insight | Scoop.it

If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.


It’d help to have a plan.


We’ve shared before about different parts of a social media marketing plan—the data and research and personal experience behind what works on social media. Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.


Oh, and our friends at online infographic maker Venngage  were kind enough to wrap all that follows into a comprehensive infographic that’s easy to keep, share and reference:...

Jeff Domansky's insight:

Kevan Lee shares the complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

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Why Marketing & Advertising Is Storytelling

Why Marketing & Advertising Is Storytelling | Public Relations & Social Media Insight | Scoop.it

You can primp and polish almost anything to make it gleam and glimmer, but making something beautiful doesn’t make it unique and doesn’t make it effective.


The same can be said with advertising and PR. You can devise the most astounding campaign that implements every creative tool in the book and then some, but if your message doesn’t resonate with people, you have lost.


This summer I had the privilege of attending the Cannes Lions International Festival of Creativity, where I absorbed the knowledge and advice advertising and PR professionals had to give about the ever-changing field in which they work. In the seminar “Nailing Jelly to a Tree & Other Wild Goose Chases” Dr. Itiel Dror joined Nir Wegrzyn to discuss how to make your advertising messages stick with your audience and have the effect that you desire.


Dr. Dror, a cognitive neuroscientist, stressed three points: making your messages into memories, encode those messages in the appropriate parts of the brain, tell a relevant story and tell it well. All of these components combined make it possible for us as advertisers (or aspiring advertisers) to divulge into human insight and to connect with our audience in a transparent and effective way....

Jeff Domansky's insight:

All about the craft.

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Marco Favero's curator insight, July 29, 5:03 AM

aggiungere la vostra comprensione ...

Alberto Botton's curator insight, July 29, 5:32 AM

"...making your messages into memories, encode those messages in the appropriate parts of the brain, tell a relevant story and tell it well. All of these components combined make it possible for us as advertisers (or aspiring advertisers) to divulge into human insight and to connect with our audience in a transparent and effective way"

Brian Chaulk's curator insight, July 29, 12:20 PM

Advertising is evolving... make your story memorable.