Amazon has apparently been keeping up with the latest in PR crisis communications trends, and late last week deployed a winning, proactive strategy to quash potential social backlash about some limitations of its new e-reader, the Kindle Paperwhite.
How? Amazon simply beat the crowd to it and took it upon itself to address the limitations on its site before they became an issue. Will it work? Hard to say, as many may not even see the disclosure, or accept the explanation, but the blowback is sure to be diminished.