Discover how to prevent your brand from being drowned by negative reviews, posts and articles in the search engines, in a crisis.
“How do you deal with negative and/or inaccurate information that shows up high on Google, so that if someone searches for your brand the negative information shows up on top despite positive stories you’ve circulated?”
This is an excellent question!
Search engine optimization (SEO) is a very important aspect of, not just your online strategy, but your crisis communications plan as well. The best thing that you can do for your brand in this type of situation is to have planned for it in advance. When you’re in a crisis and getting drowned out in the search engine result pages (SERP) by negative posts, articles, reviews, shares, etc, it is NOT the time to begin to think about your brand’s SEO rankings. That must be done NOW.
The following are some tips and guidelines to follow and implement in order to prepare your brand for this type of highly possible situation...
[Solid crisis management advice and the need to start SEO before a crisis ~ Jeff]