Let's face it, the traditional news release isn't what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.
More journalists than ever before are now using social media to source, research and write their stories. As PR News reported in June 2012, a survey of 600 journalists by Oriella found that more than half (55%) use social channels such as Twitter and Facebook to find stories from known sources, and 43% verify existing stories using those social platforms. That’s why it’s important to have a social media-ready press release, so journalists will take notice of your news.
Keeping in mind this sea change from traditional releases of yore—which are more than likely ignored, deleted or never seen by today’s journalists and other important stakeholders—here are 10 Do’s and Don’ts for crafting news releases...
[Just the basics ~ Jeff]