...But amid enjoying some of my favorite tunes belted out by the Peppers in an outdoor venue filled with well over thirty thousand people complete with free beer and wine I couldn’t help but think this:
“all this money—and companies will only be solving one third of their social business problem”
The problem with social technology solutions—even really great technology—is that it’s incomplete. It’s no wonder why Salesforce is making a killing, because I’ve seen first hand how a business will freely invest in a technology platform thinking that they have purchased a turnkey solution only to realize shortly after that they’ve possibly invested in the wrong solution and most definitely underestimated the other two areas which require investment (people and process).
The Three P’s of Social Business
People, Process, and Tech Platforms. Each is equally important and yet so many businesses are putting all their eggs in the platform basket because it seems like the most obvious solution. But it’s short sighted and even emphasizes the need for the other two. The most common issue I see from working with large organizations is that once an enterprise social technology solution has been implemented it immediately raises questions about who will operate it, integrate it, adopt it and derive value from the investment. The dirty little secret in the technology world is that technology, even really good technology looks automated but in reality requires people to make it work....
[David Armano reflects on the importance of balancing people, process and tech platforms ~ Jeff]