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Recently I tweeted the following: i’m a google glass skeptic. Who’s with me? Turns out most people think Google Glass is going to be awesome. Frankly, I was surprised- I figured it would be more balanced. But it turns out that people are more excited about the idea of Glass than any particular use case. And I’m excited about the product category too, but think the v1 might suck. Google Glass is the new Apple Newton. One day wearable computing glasses may turn out awesome, but I’m convinced that the Google Glass will be like the Apple Newton- a visionary product well ahead of its time, and maybe 10 years after its release, someone will figure out how to make it mainstream using a different design....
Need a stiff drink? Certainly, Tuesday’s hard-fought election, in which President Barack Obama managed to capture a second term, has some Americans thinking about reaching for something strong — whether to celebrate or commiserate. The good news: The days when the whiskey-drinking options were largely limited to the same few brands of blended Scotches and mid-level bourbons are long gone. For that matter, even the single-malt craze is starting to seem a little less than fresh. At New York’s recent WhiskyFest, an annual event organized by Whisky Advocate magazine, the latest styles of sips were given prominent billing. So, what’s the smart whiskey drinker drinking these days? Read on….
...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes." "Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind. McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does.... [Very interesting trend report for marketing and PR ~ Jeff]
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics.... [A must read for marketers, PR and content pros ~ Jeff]
...I look through that folder usually filled with hundreds of small ideas, and start to filter them. I group similar concepts together and think about how they will matter for the new year. My philosophy when looking at trends is pretty simple – I focus on three things: 1. Idea: What is the CORE idea behind products or campaigns that unites them and says something about our culture or business?
2. Acceleration: How quickly is the idea finding its way into multiple businesses and what are REAL examples?
3. Impact: How profoundly could this idea impact that way that business is done in the short term (next year)? Yesterday for the first time I offered a sneak peek at the first seven of my 15 Trends for 2013 to a room filled with over 200 communicators at the Social Media Outlook 2013 event put on my Potomac Tech Wire and hosted by USA Today... [Great trend spotting by Rohiy Bhargava ~ Jeff]
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Rescooped by
Jeff Domansky
from mojo 3
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Picking out the latest trends in branding, identity and logo design in 2012. Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design. Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....
Via Tocquigny, brandideas, mojo3
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.
What sets us humans apart ... is the speed at which our means of communication develops and innovates. Technology has been helping us to communicate easier, faster and more often. We’re now at a point where we’re “always on” and panic sets in when we temporarily lose the ability to communicate – for example when we lose the data connection our mobile phone.... We asked 6 experts from different fields to share their view on the future of communication.... [Good read for trend spotters - JD]
KPCB’s Mary Meeker & Liang Wu: 1) review Internet stats and notes that Internet growth remains robust and rapid mobile adoption is still in early stages; 2) run through a number of examples of business of business models that are being re-imagined and re-invented thanks to mobile and social; 3) highlight mixed economic trends and 4) observe that while there’s a lot to excited about in technology, there are things to be worried about regarding America’s financial situation.... [Excellent resource for stats, trends for PR, content marketing and social media pros - JD]
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The Harlem Shake viral video trend, which has sparked over 100,000 imitations and garnered nearly a billion views, has been going a month. It's been unique in the speed of its spread. On 2 February, the Harlem Shake video meme was born. By 11 Feb, YouTube claimed there were 4,000 videos being uploaded a day. Over 700 million people have viewed the videos, YouTube says. More than 100 versions have at least a million views. The most has nearly 40 million. The format is simple. The soundtrack to every video is New York DJ Baauer's song Harlem Shake. Each video lasts about 30 seconds. For the first 15 seconds, one person - often masked or in a helmet - dances in front of apparently oblivious or uninterested people....
In our eighth annual forecast of trends for the near future, new technology continues to take center stage. Many of our trends reflect how businesses are driving, leveraging or counteracting its omnipresence in our lives, and how consumers are responding to its pull. We also put a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it.
As a companion to our full-report, we've created a 2-minute teaser video that gives a quick rundown of our 10 trends.
[Enjoyable 2-min video and predictions from JWT ~ Jeff]
Predicting the future is often fraught with difficulties, as any cursary look at how un-successful science fiction has been in predicting how life will unfold will tell you.
That hasn’t stopped the UK government gazing into their crystal ball to look at the technologies that will drive the economy by 2020. They’ve published an updated version of their Technology and Innovation Futures report that details the 53 technologies that will change our world over the next decade. The report is embedded below for you to enjoy, but includes a wide range of technologies covering biotech, nanotechnology, digital networks and more....
[Intriguing predictions and technologies ~ Jeff]
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like? Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months.... [PR and marketing take notes ~ Jeff]
Slides from a recent presentation.... [this is very stimulating and interesting Slideshare presentation on Digital culture. Though long, it's worth viewing. ~ Jeff]
Via Ana Cristina Pratas
5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - - TREND HUNTER PRO... While there are countless ways to promote a product or service through unconventional tactics, many of the best guerrilla marketing strategies are based on a handful of simple schemes. At Trend Hunter, we've seen that these general strategies are used by brands the world over to create hype, generate buzz and send a brand message and can be applied to almost any marketing campaign.... [5 fresh ideas worth noting for marketing, branding and PR pros - JD]
The social media world is constantly evolving. It wasn’t that long ago that dial-up led to DSL which led to the iCloud. ...the velocity has greatly increased. I’m not sure what caused the “big bang” of social connectivity, but ever since that moment, the evolution has been at warp-speed. In 2009, I wrote about a five-year plan for social media. And, reading over it now, it feels like 50 years ago. So looking ahead, where will social media be in five years? Some bold predictions... [Great read from Mike Schaffer - JD]
...While it's easy to get caught up in this noise, investors trying to get ahead of the curve need to focus on the big trends.
We have identified these big trends in The Global 20.
The list includes the rapidly growing field of genomics, a group of emerging countries that are outpacing the BRICs, and the revolutionary new way that retailers sell goods....
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