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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight | Scoop.it
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!

 

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

 

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

 

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

 

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

 

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Elizabeth Rogers's curator insight, April 2, 2015 2:53 PM

TAKE A LOOK AT ALL THE DIFFERENT TYPES OF STORY STRUCTURE DIAGRAMS. WHICH LOOKS MOST LIKE THE ONE WE HAVE DONE IN CLASS?

Nathan Schultz's curator insight, November 25, 2015 6:10 PM

A more humerous link, this article uses various funny graphics to explain the basics of plot, character arcs, four act structures, ect.  Interesting because it using a newer medium to better explain an old medium.

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The new era of brick and mortar: not business as usual

The new era of brick and mortar: not business as usual | Public Relations & Social Media Insight | Scoop.it

Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience.

And while shoppers can be reached on a variety of platforms, they remain individuals and prefer a unified experience that engages them in unique ways. Business is not as usual. And, as this year’s holiday shopping season approaches, there are important lessons to learn.

Unique experiences build on brick and mortar’s strength
Even though online sales continue to grow, a recent Deloitte study confirms that consumers still prefer in-store shopping, choosing to make more than 90 percent of all transactions in store.

The fact remains — brick-and-mortar retailers offer shoppers something they want that online retailers just can’t provide: a hands-on experience with products and the ability to take them home immediately. That’s why today’s retail landscape is fertile for brick-and-mortar retailers to nurture shoppers, seeding growth with unique shopping experiences....

Jeff Domansky's insight:

The retail landscape is now omnichannel.and consumers are setting the table with new demands.

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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Media Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....

Jeff Domansky's insight:

Lots of creative inspiration here  and tips on how to use fun and playful typography in your design..

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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...

Jeff Domansky's insight:

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis

SnapChat Changes Name and Focus; Snap, Inc. Now a Digital Lifestyle Company - Brian Solis | Public Relations & Social Media Insight | Scoop.it

SnapChat officially changed its name to Snap, Inc. as the company restyles itself from a one-[major] hit app company into a digital lifestyle brand. To mark the occasion, Snap, Inc. introduced Spectacles, fashion and tech-forward sunglasses that record 10-second clips, which can then be uploaded to SnapChat Memories via wifi. Following the Apple playbook, Snap, Inc. also designed a fashionable case that doubles as a charger. Spectacles will be available this Fall and will cost $130.

Spectacles are the result of a secret acquisition in December 2014 of VergenceLabs, which developed Epiphany Eyewear to record video clips with the press of a button on the side of the frame and upload them online via its app. Over the last 19 months, Snap, Inc. remodeled Epiphany into a fun, but thoughtful sunglass package to give Snappers a way to share their perspective hands-free.

By pressing a small button on the side of the glasses, Spectacles capture video through a 115-degree lens, which better conveys someone’s natural perspective and field of vision. Those on the other side of the lens, will know they’re being recorded because of a halo-like light that surrounds the lens. Unlike smartphones, which record video in a rectangular format, video via Spectacles is circular, allowing the viewer to watch the content naturally, whether in portrait or landscape mode, the way the user “saw” it. Essentially, clips offer a playback experience that simulates your natural point of view....

Jeff Domansky's insight:

Is it a bird? Is it a plane? Is it the illegitimate child of Donald Trump? Well SnapChat, I mean Snap Inc, that was, well, what the hell was that?

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sillysmall's comment, September 27, 6:53 AM
Nice
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LinkedIn Unveils Redesign, New Features

LinkedIn Unveils Redesign, New Features | Public Relations & Social Media Insight | Scoop.it

With its acquisition by Microsoft still several months from closing, LinkedIn is wasting no time revamping the Web site and adding new features to help bolster user engagement. The new features include an “Interest Feed,” aggregating content relevant to individual users, a new platform for its online education service Lynda, and of course the inevitable chat bot.

The Web site redesign gives LinkedIn’s desktop profile pages a sleek new look and layout, bringing it up to date with the network’s mobile app, which got an overhaul at the beginning of the year. The new format includes easier navigation from the main feed, with buttons for things like profiles, messages, and updates from their professional connections, all appearing in the top left homepage.

Like similar features on Facebook and other social platforms, the new LinkedIn “Interest Feed” brings together updates with new content from other users including posts, links to articles, and commentary from thought leaders on the site. Content appearing in the Interest Feed will be chosen partly by algorithms and partly by editors, guided by factors like the users’ profession, industry, and location....

Jeff Domansky's insight:

New LinkedIn features are worth a quick look.

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Debate strategies leaked by insiders in advance

Debate strategies leaked by insiders in advance | Public Relations & Social Media Insight | Scoop.it