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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight |
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!


Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.


Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!


Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.


Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.


Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
Elizabeth Rogers's curator insight, April 2, 2015 2:53 PM


Nathan Schultz's curator insight, November 25, 2015 6:10 PM

A more humerous link, this article uses various funny graphics to explain the basics of plot, character arcs, four act structures, ect.  Interesting because it using a newer medium to better explain an old medium.

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Cashback News: Retail & e-commerce holiday sales predictions

Cashback News: Retail & e-commerce holiday sales predictions | Public Relations & Social Media Insight |

Adobe Digital Insights predicts 2016 online sales will be up 11% and shoppers will be out earlier than ever. 55% of US and UK retailers say Amazon will drive the majority of their holiday sales this year according to research by ChannelAdvisor and Morar Consulting. The National Retail Federation expects US consumers to spend an average of $935.58 with overall holiday sales to rise 3.6% and online sales up 7% to 10%.

What’s Walmart’s holiday sales strategy? Value, price rollbacks and features, along with Santa’s helpers at checkout. UPS expects to be busy as well, shipping more than 700 million packages during the holidays, up 16.7% from 2015., says Friday’s Black Friday sales may drop by 10% in-store to$9.2 billion though online sales may reach $3 billion, up 13%....

Jeff Domansky's insight:

Here's an interesting roundup of holiday e-commerce and retail predictions.

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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Public Relations & Social Media Insight |

Stories provides Instagram users with a chance to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

Instagram is positioning this feature as a solution to over posting. There is a significant separate space where your Instagram Stories live and you can post as frequently as you want without worrying about over flooding your friends’ feeds or filling the grid on your profile page.

So, how does it work and how can it be helpful in building your marketing strategy? Don’t worry we have got you covered.

Before we start with how Instagram stories works,  let’s first have a glance at how they appear on your Instagram profile....

Jeff Domansky's insight:

Jeff Bullas provides a simple, practical guide to Instagram stories.

DigitalDimension's curator insight, Today, 3:07 AM
Como usar Instagram en las estrategias de marketing 
judi knight's curator insight, Today, 7:34 AM

  • This could take care of the problem of having your feed fill up with someone's birthday party. 

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Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million

Twitter Just Shut Down Vine 4 Years After Buying It for $30 Million | Public Relations & Social Media Insight |

Vine will not be an infinite loop.

It was four years ago this month when Twitter bought Vine for a reported $30 million, but now the relationship has fully withered. On a Medium blog post, Twitter revealed that it's shutting down the looping video app in the coming weeks.

"You'll be able to access and download your Vines," the post read. "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."

How long the Vine videos will live on the website is unknown, but creation of the mobile app's six-second clips has already been halted. It's a fairly surprising move....

Jeff Domansky's insight:

That's a very surprising move by Twitter – to close down Vine after attracting 200 million users. The problem is, at six seconds, Vines were never long enough and too limited in scope to tell a real story. Twitter is likely to undergo big changes, very quickly in order to survive. The layoffs and live streaming of NFL football are first steps in a new path to the future.

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