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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight | Scoop.it
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!

 

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

 

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

 

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

 

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

 

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Elizabeth Rogers's curator insight, April 2, 2:53 PM

TAKE A LOOK AT ALL THE DIFFERENT TYPES OF STORY STRUCTURE DIAGRAMS. WHICH LOOKS MOST LIKE THE ONE WE HAVE DONE IN CLASS?

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Social media, PR insight & thought leadership - from The PR Coach
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This Infographic Looks at the Next Generation of Commerce - WebProNews

This Infographic Looks at the Next Generation of Commerce - WebProNews | Public Relations & Social Media Insight | Scoop.it

The recent 2015 Next Generation of Commerce study from Acquity Group, looks at what the firm considers “untapped opportunities” for brands across nontraditional spaces. It says these opportunities cater to younger generations especially.


For one, it found that nearly half of consumers (45%) say recognizing a brand they often buy on multiple media channels, such as TV, social media and magazines, makes them more likely to shop from that brand next time they’re in a brick-and-mortar setting. It’s 28% for online.


The study, which surveyed over 2,000 consumers in the U.S. about their habits and preferences surrounding digital entertainment, content, shopping, and services, also found that 3 in 5 consumers (59%) say they would be more likely to watch an online streaming TV series produced by a brand if that meant no commercials. 1 in 4 consumers indicated they are influenced by native ads in news outlets.1


28% of consumers ages 18-22 and 32% ages 23-30 would switch retailers if offered the option to pay in social currency, such as engagement for discounts, it found. On the other hand, it also found that 60% of consumers believe they see too many ads. According to Acquity Group, this means brands should focus on “weaving their offerings into an appealing and relevant user experience.”...

Jeff Domansky's insight:

The recent 2015 Next Generation of Commerce study from Acquity Group suggests “untapped opportunities” for brands across nontraditional spaces. Go young and go social!

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91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer

91 Free Twitter Tools & Apps That Do Pretty Much Everything | Buffer | Public Relations & Social Media Insight | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 
Jeff Domansky's insight:

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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Jeff Domansky's curator insight, Today, 12:41 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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New, simple ‘buy’ buttons make it easier to shop by phone

New, simple ‘buy’ buttons make it easier to shop by phone | Public Relations & Social Media Insight | Scoop.it

Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.


Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address.


But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....

Jeff Domansky's insight:

Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.

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Brands must ditch the notion of having it all

Brands must ditch the notion of having it all | Public Relations & Social Media Insight | Scoop.it

A recent ad for Clinique lipstick proclaims: "Have it all", suggesting that a simple cosmetic product is the answer to one of the most complex questions of our time; that ever-elusive quest for balance in our ‘always-on’ world.


Yet, somewhat ironically, the brand’s own research suggests that more women than ever are rejecting the empty rhetoric and bluster implicit in this strapline. In fact, according to its ‘The Truth About Happiness: What Women Want’ research, 77% of women in the UK feel that trying to have it all has actually served only to make us more unhappy....

Jeff Domansky's insight:

Brands must ditch the notion of having it all, The continuing debate on whether women can achieve a truly successful work-life balance belies a fundamental shift in consumer aspirations, writes Nicola Kemp.

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Best Storytelling Posts from the First Half of 2015

Best Storytelling Posts from the First Half of 2015 | Public Relations & Social Media Insight | Scoop.it

Finally, I don’t have to evangelize the value of storytelling from a tattered pulpit.This is the first post curating the best content since the new blog design went live. I still marvel that the microphone works.Here’s my take on the best posts from the first of half of 2015....

Jeff Domansky's insight:

Lou Hoffman has a shiny new blog design and the same old great stories.

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12 of the Hottest Tools for Content Promotion

12 of the Hottest Tools for Content Promotion | Public Relations & Social Media Insight | Scoop.it

Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.


Unfortunately, it doesn’t work that way. Promotion was important before content marketing became hip, and it'll be important long after we move on to the next big growth strategy, waiting to be used by those that truly want to succeed, by those that truly want more business.


In order to maximize your content marketing performance, here are some tools that will help you promote your content....

Jeff Domansky's insight:

Without promotion your content is nowhere.

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Why PR is up and advertising down - Marketing Magazine

Why PR is up and advertising down - Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

Greg Daniel AM, national practice leader of KPMG SR7, discusses how social media has changed the way people respond to advertising and PR.


In 1997, direct marketing guru Lester Wunderman talked about a new definition of brand: “It represents a cluster of consumer needs. It is each customer who is becoming a brand. I am a brand – and each of you is a brand.”


At that time, he said there were 260 million individual people brands in the US alone. More than 15 years later, the rise of social media has seen Wunderman’s prediction become a reality – in ways no-one expected.


This new reality represents the biggest single opportunity the PR industry has ever had – at the expense of advertising.


According to Nielsen, only 16% of people are influenced by advertising they see on the Internet while 84% are influenced by what people tell them on social media. While the growth in online advertising is dramatic – it is still advertising!...

Jeff Domansky's insight:

Word of mouth carries a powerful marketing and PR punch.

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Best Free WordPress Themes Available in 2015 | Elegant Themes

Best Free WordPress Themes Available in 2015 | Elegant Themes | Public Relations & Social Media Insight | Scoop.it

As one of the most successful premium theme shops in the business, Elegant Themes is best known for its top of the line themes and plugins. Even on this blog, we tend to talk about how best to use those themes and plugins (or themes and plugins like them) to get the most out of WordPress. But today, I’m going to do something a little bit different. I’m going to roundup some of my personal favorite, free WordPress themes.


The Best Free WordPress Themes Available in 2015The themes I’ve collected below are all available via the official WordPress plugin repository. I selected most of them based on a combination of their popularity, user rating, and design. Those that do not have particularly high download counts or that are relatively new and untested made the cut due to unique design and/or standout plugin compatibility....

Jeff Domansky's insight:

Awesome roundup of best FREE WordPress themes by Nathan Weller in the Elegant themes blog.. Terrific resource for blogging, marketing, storytelling, publishing and PR pros. Recommended tools and valuable reading!  10/10

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Jeff Domansky's comment, July 4, 12:47 PM
Super list. Highly recommended.
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Why Your Platform Must Be Built with Content - Jesse Wisnewski

Why Your Platform Must Be Built with Content - Jesse Wisnewski | Public Relations & Social Media Insight | Scoop.it

You can rise above the noise, cut through the clutter, and connect with your audience without having to take out a television ad during the Super Bowl, a billboard in Time Square, or conduct a multimillion-dollar marketing campaign.


You can build an audience of people “who will rely on your for information, advice, and help, and will seek out your expertise” with nothing more than a blog. Individuals, non-profit organizations, and even startup companies have developed highly engaged audiences who place them in a position to launch a career, further a cause, or establish a profitable company.


But, in order to do this, you have to first understand how today’s media-rich environment has forever changed the way we obtain information and make purchasing decisions....

Jeff Domansky's insight:

Jessie Wisniewski shows why you must build your marketing platform on content to not only help you project your message to people, but to help people find your message.

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Lessons learned from Dubsmash, Meerkat and Periscope

Lessons learned from Dubsmash, Meerkat and Periscope | Public Relations & Social Media Insight | Scoop.it

With over 1.4 million apps available on Google Play and over 1.2 million on the App Store, the idea that smartphone users are spoilt for choice is an understatement. And it’s not just free apps that are crowding the stores. January 2015 was the App Store’s most profitable month ever, with users spending about half a billion dollars on apps and in-app purchases in the first one week alone.


Think about that figure for a moment. Half a billion. That’s more than the entire budgets of the Titanic and Avengers: Age of Ultron combined. And that’s what people like you and I spent on our favorite yoga app or must-have game in just one week.


There’s a je ne sais quoi about apps that go viral that every app developer would like to lay their hands on. I don’t claim to be have all the answers, but an analysis of the flavors of the season – Dubsmash, Meerkat and Periscope – might help us distill the secrets behind building apps that drive fanatic downloads and sky-high engagement rates....

Jeff Domansky's insight:

Dubsmash enjoys pride of place at number five on the App Store as well as Google Play store charts. More important are the marketing lessons learned all three apps.

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How to Get 8,958 Email Subscribers in 90 Days | ProfitBlitz

How to Get 8,958 Email Subscribers in 90 Days | ProfitBlitz | Public Relations & Social Media Insight | Scoop.it

When I started the email list in January my main goal was to use the list to increase sales through the autoresponder sequence. I have been somewhat successful at that, but to be honest the percentage of subscribers that convert into customers could use some improvement. The good news is that traffic to the site has increased and so has the revenue of the site, so even without any improvement in the conversion rates the site is still doing pretty well considering it takes very little time to manage or promote.


Back in March when I wrote the original post I had reached 5,273 subscribers in the first 90 days with the list. I was able to do that with a simple and not-that-time-consuming approach of:

- Creating a lead magnet (which is a sample of the products for sale on the site)

- Creating a landing page to display the offer

- Creating a popup with OptinMonster to show on other pages aside from the landing page

- Publishing 4 guest posts at other blogs....

Jeff Domansky's insight:

Smart content marketing blueprint.

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7 Important PR Lessons Every Content Marketer Needs to Learn

7 Important PR Lessons Every Content Marketer Needs to Learn | Public Relations & Social Media Insight | Scoop.it

I tried to explain public relations to my grandmother once ...


This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.


“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.


“Advertising is about paying for attention; PR is about earning it.”


I don’t think she ever got it, and she’s not alone. Most people still think PR is some kind of black magic flacks work on the press -- you sprinkle a little witch’s potion, and TA-DA! You’re in The Wall Street Journal. But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect.


Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do).....

Jeff Domansky's insight:

Explore seven PR lessons that content marketers need to understand as owned, earned, and paid media continue to intersect.

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Evolution of retail: The rise of value-centric e-commerce

Evolution of retail: The rise of value-centric e-commerce | Public Relations & Social Media Insight | Scoop.it

How much is your customer worth?


One approach would be to re-focus acquisition strategy based on the Customer Lifetime Value or CLV. According to the 2015 RJ Metrics Benchmark report, a new e-commerce customer is worth, on average, $154 in their first year. This number varies by type of retail. For instance, the categories of housewares, food and drugs tend to be above this average.


What is more interesting is that only 32 percent of these new customers are likely to make a second purchase in their first year. The report also reveals that the top 1 percent of customers are worth 18 times more than the average customer, which equals about $2,772.


Armed with this information, an e-tailer can easily calculate ROI on programs targeting new customers vs. programs targeting your biggest fans—the top 5 percent....

Jeff Domansky's insight:

Ultimately, people will not remember how they chose your product or where they bought it, but they will remember how it made them feel. what' your CLV?

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Small Business Online Solutions - Patant Consultants's curator insight, July 3, 3:11 PM

Very insightful and thought provoking article

Sebastian-Herrera's curator insight, July 6, 5:39 AM

Una vista para el comercio

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5 Cs of Modern Marketing

5 Cs of Modern Marketing | Public Relations & Social Media Insight | Scoop.it

...With all the back and forth, I have finally come to a realization that the goals and desires of Modern Marketing can be accomplished with these 5Cs:

  • CONSUMER
  • CONTEXT
  • CONTENT
  • COMMERCE
  • CONVERGENCE


Always putting the CONSUMER at the center, both in strategy and execution (more often than not we are missing one or the other). CONVERGENCE needed at all levels to overcome the challenges of fragmentation and silos and of course the 2 channel agnostic pillars of a seamless experience – CONTENT & CONTEXT that if done right, will organically drive a COMMERCE BEHAVIOR....

Jeff Domansky's insight:

Mayzur Gupta offers a thoughtful post on the 5 Cs of Modern Marketing

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Shopper Research Highlights Consumers’ Multichannel Habits | Mobile Marketing Magazine

Shopper Research Highlights Consumers’ Multichannel Habits | Mobile Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

When researching purchases in store, more than twice as many shoppers head for a website, rather than an app, on their smartphone.


Questioned about how they use their mobiles in store, 47 per cent of respondents said they used their phone for sharing ideas, followed by 29 per cent who said they used it for comparing prices, with 20 per cent saying they used their phone for finding product information, and 17 per cent for sharing photos, taking pictures as a reminder, finding store location information, and browsing (with no intention to purchase)....

Jeff Domansky's insight:

70 per cent of UK shoppers have a smartphone, and 30 percent of smartphone owners have used their phone to shop in the last month, according to new research. Lots more insight for marketers and retailers.

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Why Millennials Love Video and Why You Should Too #smlondon

Why Millennials Love Video and Why You Should Too #smlondon | Public Relations & Social Media Insight | Scoop.it

If your brand is targeting 20 to 30 year olds, using video as a communication tool is key. You might find that your business, like many others, are failing to fully engage the millennial demographic.


Did you know that millennials (or Generation Y, as they’re also called)  will spend more than $200 billion annually starting from 2017? Did you know that millennials are primarily visual buyers? Or that there are approximately 80 million millennials in the US? Needless to say, there’s a lot of money and loyalty to earn if you get your communication strategy right.


Luckily, Animoto created an infographic with the key statistics you need to know in order to understand why, and how, the Gen Y are interacting with online videos. Below are the key take-aways....

Jeff Domansky's insight:

Is your communication falling on deaf ears? Make millennials love you by learning how to leverage video marketing on mobile, social media, online and email.

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Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift

Futures Lab Update #112: Digital Story Formats That Add Context and History | MediaShift | Public Relations & Social Media Insight | Scoop.it

This week we explore a publishing platform that integrates story components in a unique way, and a startup that organizes news reports around historical context.


PART 1: FOLDA Web-based publishing platform developed at the MIT Media Lab arranges related elements in a visual way that puts multimedia material into view alongside the text. Co-creator Alexis Hope tells us how the two-dimensional structure is enabling some experiments with storytelling....


PART 2: TIMELINETimeline is a technology-driven news operation that infuses historical context into the news of the day. We learn from Editor-in-Chief Jonathan Kalan how the team delivers stories in a time-based format optimized for mobile devices....

Jeff Domansky's insight:

Two interesting news storytelling approaches.

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34% global ecommerce transactions on mobile now | Digital Market Asia

34% global ecommerce transactions on mobile now | Digital Market Asia | Public Relations & Social Media Insight | Scoop.it

Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.


With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices.


Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally.


Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....

Jeff Domansky's insight:

Here's why mobile matters now and in the future - 40% of transactions globally on mobile by end of 2015.

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Marco Favero's curator insight, July 5, 12:30 PM

aggiungi la tua intuizione ...

Sebastian-Herrera's curator insight, July 6, 5:35 AM

una lectura de la tecnologia que todos tenemos en el bolsillo

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17 Best B2B Content Marketing Posts Ever Written

17 Best B2B Content Marketing Posts Ever Written | Public Relations & Social Media Insight | Scoop.it

This is not necessarily a list of the most popular posts on content marketing. It is a list of the articles that I think will give you the broadest, deepest, and most up to date understanding of how your company can get the most out of content marketing.Some of these posts are huge posts from huge people. Some of them aren't.


Some of these posts are extremely new, some are old. All of these posts offer some incredible insight into content marketing. They are not organized in order of "best" to "worst", instead I have organized them into the order of questions you need answered to do content marketing well.


In other words the list starts with articles that will help you learn the foundations of content marketing, then the ins and outs, and then some big picture concepts....

Jeff Domansky's insight:

Hyperbole aside, this i useful list of articles on content marketing.

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How I built a brand on Instagram in 7 easy steps

How I built a brand on Instagram in 7 easy steps | Public Relations & Social Media Insight | Scoop.it

When I started having fun with Instagram I didn’t know much. I heard that Instagram is great for brands, but what I didn’t feel right is that Instagram is a good fit for the tech business like ours which is not about pretty photos.


At Colibri IO (a tech startup that loves creating marketing tools like River) we don’t really have that much to show off. What can we show except screenshots? But wait, really? Here’s what I’ve learnt, but first, let’s start with why you should be on Instagram....

Jeff Domansky's insight:

Great lessons and tips to get you started on Instagram.

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Jeff Domansky's curator insight, July 5, 1:17 AM

Great lessons and tips to get you started on Instagram.

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Why I switched from Google to DuckDuckGo; it's all about the bangs

Why I switched from Google to DuckDuckGo; it's all about the bangs | Public Relations & Social Media Insight | Scoop.it

Google is fun to say, but DuckDuckGo — at least for me — is a lot more fun to use. While I can’t repeat the name as a verb (I can ‘Google it’ on Google; I don’t know what I’d say for a DuckDuckGo search), the upstart search engine has quickly become my go-to on a day to day basis.


While its main draw is privacy, DuckDuckGo has another killer feature you may not have heard of. In fact, it should cause you to consider ditching your existing search engine for DuckDuckGo — yes, even Google. I’m talking about bangs.


No, not 80s hair bangs (but they would look cool on their mascot, Dax). Bangs are simply exclamation points ahead of site tags, which redirects you to that page....

Jeff Domansky's insight:

I really love using DuckDuckGo for search too. And "bangs" are a useful feature for faster finding.

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Jeff Domansky's curator insight, July 4, 12:17 PM

I really love using DuckDuckGo for search too. And "bangs" are a useful feature for faster finding.

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What Does It Mean to Be Mobile First? And Why Should Marketers Care?

What Does It Mean to Be Mobile First? And Why Should Marketers Care? | Public Relations & Social Media Insight | Scoop.it

While most marketers understand what a mobile app is, and also likely have heard or gone through the exercise of creating a responsive website, far fewer have sat down to map out what a mobile-first customer journey looks like.


Of course, it has become table stakes to ensure that one’s company either has a mobile application (I don’t recommend this approach for most brands) or has updated its website to be responsive. This latter technique requires elements like simple navigation, easily clickable links — by either a finger or a mouse — optimized text readability, and images that either scale or are dynamically replaced by larger or smaller images and icons.


But more important in mapping out this journey is to take a step back and think through how, where and with what one’s customers interact with their favorite brands. This journey will differ by user, but behavior will tend to cluster around factors like.....

Jeff Domansky's insight:

As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout.

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Want to Spy on Your Competition? Here’s How to Do It with Twitter Lists!

Want to Spy on Your Competition? Here’s How to Do It with Twitter Lists! | Public Relations & Social Media Insight | Scoop.it

Lists can help you discretely observe what your competitors are doing, allowing you to gather data around untapped opportunities.


With Twitter lists, you can view tactics in action, analyze strategy and keep watch on your industry.So what do you say? Want to know how to use Twitter lists as YOUR secret weapon?...

Jeff Domansky's insight:

Looking for ways to get more info on your competition? No problem. Here's how you can use Twitter lists as your secret weapon to business success

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Up Your Social Strategy with Periscope - SEMrush Blog

Up Your Social Strategy with Periscope - SEMrush Blog | Public Relations & Social Media Insight | Scoop.it

There’s a great deal to consider when building a social strategy. New social networks are popping up all the time, so it’s essential that marketers stay in the know.


Well, the next big thing is here.


With service providers expanding 4G networks and wifi available almost everywhere you go, live streaming is where it’s at now. And no app does live streaming better than Periscope.


The possibilities for marketers are endless; you have the opportunity to define the uses of this new application for your own business purposes....

Jeff Domansky's insight:

Shauna Armitage shares how you can improve your social media strategy with Periscope. Innovation ahead!  9/10

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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic] | Public Relations & Social Media Insight | Scoop.it

Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.


But, for some marketers, Vine is still somewhat of an unknown.The time limit is intimidating: For each Vine video, you have just six seconds to convey a message to your audience. What are best practices for planning out a six-second video? What equipment should you use? Which formats work best? How can you incorporate a call-to-action? How can you cross-promote on other social media networks?


To help answer these questions and more, check out the infographic below from SurePayroll. It'll help you perfect your Vine strategy so you can enhance your social media presence beyond photos and words....

Jeff Domansky's insight:

At the corner of Video and Vine, a chance for visual impact.

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