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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight |
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!


Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.


Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!


Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.


Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.


Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Karen Dietz
Elizabeth Rogers's curator insight, April 2, 2015 2:53 PM


Nathan Schultz's curator insight, November 25, 2015 6:10 PM

A more humerous link, this article uses various funny graphics to explain the basics of plot, character arcs, four act structures, ect.  Interesting because it using a newer medium to better explain an old medium.

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The Impact Of Binge-Watching

The Impact Of Binge-Watching | Public Relations & Social Media Insight |

Ironically, Netflix, the viewing source that gave binge-watching its name, probably has less instances of binge-viewing than any top-10 cable network with stacked programming.  I would think viewers spend more time every month watching “Modern Family” on USA, “Full House” on Nick at Nite, “Criminal Minds” on ION, and “South Park” on Comedy Central than they do watching any single series on Netflix (although Netflix in total probably has more instances of binge-viewing than all of them combined).

So what does this mean for advertisers?

It’s not just that people are continuing to watch these shows.  Their audiences are extremely loyal, and often not that easy to reach elsewhere.  For example, “Big Bang” on TBS reached only about 30% of all adults 25-54 last season, but was still the most-viewed scripted series on television among that demo.  ION’s “Criminal Minds” only reached about 15% of all adults 25-54 during the same period, yet was the fourth most watched scripted series on television.  That represents an extraordinary amount of repeated viewing to a single show among a small group of extremely loyal and attentive viewers....

Jeff Domansky's insight:

We may have been binge-watching the US election but once it's over, we'll be looking for another series to  escape to and there are implications for marketers and advertisers.

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Netflix Heads Digital Video Services List, But There Are Questions

Netflix Heads Digital Video Services List, But There Are Questions | Public Relations & Social Media Insight |

You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about number four? According to Parks Associates, that goes to, baseball’s digital video offering. And the rest of the top ten list gets pretty interesting.

This is part of the OTT world, something you’ll be reading a lot about here at Lost Remote. For the uninitiated, OTT means “Over The Top,” and refers to any service that bypasses a cable box – by using Apple TV, Amazon Fire TV, Roku and other devices. Some TVs even have OTT capabilities built in. This, I realize, is a simplified explanation. But I want everyone to get the point. Here’s Wikipedia’s expended definition.

Parks Associates list of the Top Ten U.S. Subscription OTT Video Services is:
1. Netflix
2. Amazon Video (Amazon Prime)
3. Hulu
5. WWE Network
6. Sling TV
7. HBO Now
8. Crunchyroll
9. Showtime
10. CBS All Access

Jeff Domansky's insight:

Digital video services are growing in surprising directions not to mention reach.

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15 proverbs from around the world that you should start using ASAP.

15 proverbs from around the world that you should start using ASAP. | Public Relations & Social Media Insight |

If you live in America, chances are you've heard (or used) the phrase "Don't put all your eggs in one basket."

Most of us know it means, essentially, that you shouldn't make all your plans based on one possible thing happening. But it's kind of a weird phrase, right? Have you ever stopped to wonder where it originated?

Its use in print has been traced to the novel "Don Quixote" by Miguel de Cervantes in the early 1600s, although it possibly was mistranslated to an inexact English idiom from the original and may have other roots in Italian phrases.  

Different cultures around the world all have their own similar sayings — proverbs, if you will — that make sense to those who've grown up speaking the language but sound downright odd to anyone who hasn't.

James Chapman is fascinated by these sayings and how they translate across languages and cultures....

Jeff Domansky's insight:

Lots of wonderful lessons from the wisdom of these proverbs from around the world.

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A Simple Guide to Creating an Expert Roundup Post

A Simple Guide to Creating an Expert Roundup Post | Public Relations & Social Media Insight |

An expert roundup is a collection of quotes or interviews by influential people in your niche. Each participant should be someone with some authority in your field and that has something to contribute to your readers.


The most effective roundups pose a very specific question that the experts can easily respond to. It should be a question that people care about the answer to.Here are a few great example roundups....

Jeff Domansky's insight:

HubSpot shares a step-by-step process for putting together an effective expert roundup post that drives traffic and social engagement.