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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight | Scoop.it
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!

 

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

 

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

 

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

 

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

 

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Elizabeth Rogers's curator insight, April 2, 2:53 PM

TAKE A LOOK AT ALL THE DIFFERENT TYPES OF STORY STRUCTURE DIAGRAMS. WHICH LOOKS MOST LIKE THE ONE WE HAVE DONE IN CLASS?

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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9 tips for being seen and heard through the noise of Facebook

9 tips for being seen and heard through the noise of Facebook | Public Relations & Social Media Insight | Scoop.it
At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content being posted on a regular basis.So, how do you make sure you’re seen and heard?Here are my favorite tips I’m only sharing with the Social Fresh crew...
Jeff Domansky's insight:
Need better visibility on Facebook? Sarah Evans shows how.
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30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Public Relations & Social Media Insight | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use.


In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know....

Jeff Domansky's insight:

Need a simple tool to create a fantastic data visualization? Here are 30 from Fast Company.

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10 Tools You Need to Create a Blogging Empire

10 Tools You Need to Create a Blogging Empire | Public Relations & Social Media Insight | Scoop.it

But writing quality articles for your blog can be time-consuming. And at times frustrating. When I first started, I would spend 10 hours trying to write amazing content to share and grab someone’s attention. Try as I might, I’d get a measly 125 visitors.


Even at $20 an hour, that means the article cost me $200 in time costs or $1.60 per visitor. Most of whom I would never see again. You’re working full-time, raising up a family, all while maintaining a social life. If blogging is something you squeeze in when you can, just writing is not an effective use of your time.


So I went back to the drawing board to figure out how to crack the content marketing code....

Jeff Domansky's insight:

Jason Quey shares 10 simple tools and actionable advice to help explode your blogging audience and make you a pro in no time. These are terrific tools and you will find several that you did not know about before. Recommended reading.

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Michael Ravensbergen's curator insight, Today, 9:04 AM

nice quotes of tools to blog

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Why brands need to start seriously considering Snapchat

Why brands need to start seriously considering Snapchat | Public Relations & Social Media Insight | Scoop.it

Snapchat exploded on to the social scene last year and is showing no signs of slowing down. If you’re a brand who targets 'Generation Z', then you will undoubtedly seen the incredible user rates of teens on the platform.


Begging the question for brands - is it time to go fishing where the fish are?...

Jeff Domansky's insight:

What's all the buzz about Snapchat? How do brands use it and what's in it for you? Jamie McAdam, Planner at Blonde, answers your questions.

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Yahoo CEO rebrands layoffs as a ‘remix’

Yahoo CEO rebrands layoffs as a ‘remix’ | Public Relations & Social Media Insight | Scoop.it

Executives have attempted to soften the blow of discussing layoffs over the years by using new terms, such as “offboarding,” “rightsizing,” “smartsizing” and “streamlining.”

Yahoo CEO Marissa Mayer coined another this week on a conference call with reporters and analysts: “remix.”

According to Dice, Mayer said the 1,100 net layoffs the company had in the first quarter of 2015 were part of a “remixing and pivoting” of the company....

Jeff Domansky's insight:

Yahoo! More layoffs and not very savvy description of the layoffs as a "remix"  by CEO Marissa Mayer. This is what happens when CEOs mix strategy language into communication when plainspoken and clear communications are needed.

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Optinmonster Review: Building email subscribers rapdily

Optinmonster Review: Building email subscribers rapdily | Public Relations & Social Media Insight | Scoop.it
You could give me an email subscriber rather than 10 fans or followers any day.  An email subscriber is far more valuable than fans or followers and you should really be trying to convert fans and followers to email subscribers!

So, what is OptinMonster and how can it help?
Jeff Domansky's insight:

Ian Cleary reviews Optinmonster, a pop-up tool that helps you grow your subscriber lists.

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Blog Content Curation: Your New Blog BFF - Heidi Cohen

Blog Content Curation: Your New Blog BFF - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

By selecting and explaining the best of what’s available, blog content curation saves time and provides value to your readers.

Blog content curation involves more than just collecting links, that’s aggregation not curation. It involves selection, enhancement (titles and images) and commentary.


Here are the 5 most popular content curation formats for your blog....

Jeff Domansky's insight:

Heidi Cohen shares five really useful, popular ways to curate content quickly and with value to your readers.

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The Ultimate Online Editing and Proofreading Checklist

The Ultimate Online Editing and Proofreading Checklist | Public Relations & Social Media Insight | Scoop.it

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.


If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. But if you really want to ship remarkable, high-quality content, you can't afford to overlook the proofreading and editing process. ...

Jeff Domansky's insight:

Before publishing, be sure to clean up your content with this thorough proofreading and editing checklist from HubSpot. Nice and practical.

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The state of storytelling in the internet age

The state of storytelling in the internet age | Public Relations & Social Media Insight | Scoop.it

It’s easier to reach millions of people than ever, and great stories are doing just that.While a post on Buzzfeed or The New York Times is far likelier to get 5 million hits, a post on your personal blog can still accomplish that.It could hit the front page of Reddit or get shared tens of thousands of times on Facebook or get syndicated by a big publication.


Storytellers today have the best tools, the best distribution channels, and the largest audience in history....

Jeff Domansky's insight:

Journalism. It’s the best of times, it’s the worst of times. A thoughtful look at journalism and storytelling today and in the future. Recommended reading. 9 / 10

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SageRave's curator insight, April 24, 11:07 AM

Will the new wave of mobile computing force shorter stories?

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Networking with Influencers on Social Media.

Networking with Influencers on Social Media. | Public Relations & Social Media Insight | Scoop.it

One way to keep your content moving is to share relevant posts from influencers in your line of business. Any piece of content coming from an authority on your subject will surely be taken seriously by your followers. The cherry on the cake is when one of your own articles or Social Media posts gets shared by an influencer, as it gets in front of many more eyes immediately.


Once this happens, do you know what’s the best way to take it from there? Your response to the influencer’s attention can make it or break it....

Jeff Domansky's insight:

Influencers and Social Media: you can reach them and some will notice. How do you best respond? Smart social media tips.

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donhornsby's curator insight, April 24, 7:11 AM

(Great advice): There is one piece of advice that’s always worked for me both online and offline. Whenever you meet someone famous, just STAY COOL. They’re just human beings like you. If they have an ‘attitude’, then they’re not the type of influencer you’d want to connect with. Influencers worth connecting with are those who understand the power of being useful to others, no matter how ‘small’ you might be.

Cheryl Cruz's curator insight, April 24, 8:58 AM

Tba

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How to Get More Qualified Social Media Followers

How to Get More Qualified Social Media Followers | Public Relations & Social Media Insight | Scoop.it

Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal.


So what are the steps your brand can use to head down that yellow brick road of social media success?We have broken it down a nice outline for you:...

Jeff Domansky's insight:

You might have a million followers - but if they never look at your posts, what's the point? Learn the tricks to getting QUALIFIED social media followers.

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donhornsby's curator insight, April 24, 7:22 AM

What is the purpose of having a large following on Social Media - and there is no engagement or connection with your followers. Here are some great thoughts about looking for QUALIFIED followers.

 

 

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50 Social Media Ideas For Your ECommerce Business

50 Social Media Ideas For Your ECommerce Business | Public Relations & Social Media Insight | Scoop.it

If you own an eCommerce store, expanding your social media reach can be a great thing. Social traffic leads users to your business and allows for easy sharing with friends. If you do things right, your customers will do the advertising for you.


Coming up with fresh, useful ideas for online store’s social media platforms can be hard to do, so we’ve prepared a list of our top 50 social media ideas just for you!...

Jeff Domansky's insight:

50 great social media ideas to review and consider for your social marketing tool box.

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SageRave's curator insight, April 24, 11:15 AM

We all need this!

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9 Social Media Tools That Make Personal Branding Easier

9 Social Media Tools That Make Personal Branding Easier | Public Relations & Social Media Insight | Scoop.it

We all know that social media plays a huge part in building and boosting your personal brand in the digital world, but do you feel lost sometimes with all the different social media channels and are not sure where to start?


There are tools that can help!Here are 9 cost-efficient social media tools that we recommend to help make your personal branding efforts easier.....

Jeff Domansky's insight:

9 cost-efficient social media tools that Delightful Communications recommends to help make your personal branding efforts easier.

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Lori Wilk's curator insight, April 23, 3:03 PM

This is a simple and easy to follow list of sites that can help you to  measure the effectiveness of your social media efforts. Once you have some information you can make better decisions about how to adjust your social media activities for better results.  

Rosemary Burnett's curator insight, April 24, 12:14 AM

Some good tips on social media & content tracking Apps by Bianca Hu at Delightful Communications.  RB

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How to Use Slideshare for Influencer Marketing

How to Use Slideshare for Influencer Marketing | Public Relations & Social Media Insight | Scoop.it

Content marketing is a great medium to win influencers’ hearts and, being a great content marketing tool, Slideshare can also be used for that purpose: Reaching out to industry experts and establishing relationships with niche influencers.


Here are three notable tactics to use Slideshare for relationship-building.

Jeff Domansky's insight:

Ann Smarty shares a valuable post loaded with tips on how to build influence using Slideshare. Recommended reading. 9.5/10

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4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews

4 Best Influencer Marketing Studies of 2015 (So Far) | Kristen Matthews | Public Relations & Social Media Insight | Scoop.it

Don’t get me wrong—a good tips post has helped me greatly over the years. But I’m a sucker for posts containing facts, strategies backed up with data, and most of all… charts!


There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. For this post, I’ve rounded up some of my favorites....

Jeff Domansky's insight:

Hungry for data? Kristen Matthews rounds up some of the best recent studies and data visualizations from the world of influencer marketing.

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Mike Allen's curator insight, Today, 6:55 AM

Influencer marketing is vital to commercial success for old products as well as new

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7 Print Design Blogs You Should Be Reading - Design Roast

7 Print Design Blogs You Should Be Reading - Design Roast | Public Relations & Social Media Insight | Scoop.it
Print design – the original format for design – is no less important than it was in the past. While digital design has become a major focus, print design is critical for designers looking for ways to attract new customers, to expand offerings and to help build brands offline.Need to brush up on your print design skills? Want to stay at the forefront of the latest trends and technologies? You should be reading the following 7 print design blogs....
Jeff Domansky's insight:
Adrienne Erin recommends seven print blogs you should be reading.
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Beginner’s Guide to Creating a Must-See SlideShare Presentation | VerticalResponse

Beginner’s Guide to Creating a Must-See SlideShare Presentation | VerticalResponse | Public Relations & Social Media Insight | Scoop.it

SlideShare averages 60 million unique visitors a month. By creating and sharing presentations you could boost your exposure, brand awareness and sales.


The network has ready-made templates, color schemes, easy-to-populate charts and a simple editor so you don’t need a lot of experience to create great presentations. But, we know that learning your way around a new social platform can be tricky, so we created this six-step guide to help you create and share must-see presentations....

Jeff Domansky's insight:

Ready to create great SlideShare presentations? This guide from Vertical Response will show you how.

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How to jazz up your press releases with visuals

How to jazz up your press releases with visuals | Public Relations & Social Media Insight | Scoop.it
A press release on its own is OK, but a visual component gives it that zing that attracts the readers you want.

Go beyond the typical company logo to put a little excitement in your press releases. Here's how:
Jeff Domansky's insight:

News releases aren't dead, but unless you add visuals yours may as well be RIP. Think product photos, video, infographics and more.

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Why You Need a Social Media Calendar and How to Create One

Why You Need a Social Media Calendar and How to Create One | Public Relations & Social Media Insight | Scoop.it
You’ve heard of social media calendars before, but do you know what they are and how to use one?

Chances are you don’t. And that’s okay… I didn’t either when I entered the realm of social media marketing. But once I learned about it and how to use it, it change how I marketed my businesses on the social web.

Here’s why you need a social media calendar and how you can create one
Jeff Domansky's insight:

Neil Patel shows why you need a social media calendar and how to create one in this infographic.

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5 Web Design Best Practices For a Great Website

5 Web Design Best Practices For a Great Website | Public Relations & Social Media Insight | Scoop.it

Great websites do not happen by accident. A site is considered successful if it is useful, relevant, and well designed. As the Head of the UX department in a code-free web design platform, I spend a lot of time thinking about great design and how it can be used to create great websites. While different web projects each have different needs, there are some design principles and best practices that are universal to all sites. In this article, we will take a look at 5 Design Tips to Revive Your Dead Website....

Jeff Domansky's insight:

A great website isn't about just great design, but also about how well it converts and much more. Learn how to do it and how to incorporate it in your site.

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jose antonio gabelas's curator insight, April 24, 2:07 PM

añada su visión ...

Louie Cale's curator insight, Today, 10:14 AM

Don’t Be Afraid of White Space.

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What to Know Before Creating a Content Marketing Strategy | Cision

What to Know Before Creating a Content Marketing Strategy | Cision | Public Relations & Social Media Insight | Scoop.it

A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.


He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.Is this the end of content marketing? Hardly. It means brands will have to invest in content creation....

Jeff Domansky's insight:

Content marketing is alive and well...it's just changing. If you want to start a content marketing strategy or refine an existing campaign, follow these tips.

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SageRave's curator insight, April 24, 11:06 AM

Great tips when you need a new direction for your writing efforts.!

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Is SEO Simply Good Writing? | @MarkWSchaefer

Is SEO Simply Good Writing? | @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it

So, instead of focusing on the popular SEO practices of the day, I doubled down on highly valuable content. It turns out that was the correct strategy. Every single algorithmic change Google has implemented between 2008 and today has rewarded my content-centric approach and torpedoed the SEO link wrestling game.


Now, everybody is catching up to that reality. SEO is turning to content creation as a means to their end. An SEO professional recently remarked to me what a great job I was doing with SEO. I protested. “I don’t have a systematic strategy,” I said. “I’m just producing great content.”...

Jeff Domansky's insight:

Mark Schaefer built his business on quality content and ignored SEO tricks and tweaks.

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Marco Favero's curator insight, April 24, 10:57 AM

aggiungi la tua intuizione ...

SageRave's curator insight, April 24, 11:08 AM

A good question for new and experienced writers, alike.

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#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram

#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter, Instagram | Public Relations & Social Media Insight | Scoop.it

Hashtags can be a great way to engage with followers on social media, to introduce new products or services and gain traction for an event.


Yet many marketers are not fully aware that how hashtags work and how they can leverage it


Thanks to the folks at Surepayroll who have created the infographic below, that breaks down how to use hastags on 3 major social networking sites – Facebook, Instagram and Twitter, and gives some tips for creating a successful hashtag marketing campaign....

Jeff Domansky's insight:

Here's how to get your hashtags humming.

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Grow Your Blog With Pinterest

Grow Your Blog With Pinterest | Public Relations & Social Media Insight | Scoop.it

Growing your blog can sound like a daunting task, but by using social media you can promote and grow your blog pretty easily. With so many social media sites to promote blog content, it can be difficult to figure out where to put your effort any any given time.


I ûused to think Facebook was the top promoter until I discovered Twi,tter. With Twitter referral traffic quite variable as well, I attempted to promote some posts via Pinterest.I was shocked at how quickly I learned the value of Pinterest as a tool to help generate blog traffic and gain new readers!...

Jeff Domansky's insight:

Here's a surprising case study on how Pinterest can pay back in blogging traffic.

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Micala Wilkins's curator insight, April 24, 3:52 AM

Are you growing your blog with #Pinterest?

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28 social media management tools rated, scored, reviewed 

28 social media management tools rated, scored, reviewed  | Public Relations & Social Media Insight | Scoop.it

To find the best social media management tools for big, medium, and growing brands, we surveyed 1,133 social media managers who build their companies’ brands online.


The answers are now in.


For enterprise, Oracle is surprisingly good, as are Sprinklr and Komfo. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders. Other tools you can’t ignore? TweetDeck, Buffer, SocialFlow, Spredfast, and Crowdbooster. Those are just a few of the results...

Jeff Domansky's insight:

Venture Beat survey finds the top 28 social media tools used by online marketers. Check them out and pick a few for your social marketing toolkit.

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