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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | Public Relations & Social Media Insight | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.


Here’s 6 reasons B2B marketers should use infographics:


1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!

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Natalie Hodgkiss's curator insight, May 13, 2014 3:07 PM

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

Anthony's curator insight, December 16, 2014 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

Public Relations & Social Media Insight
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Companies Fare Worse When the Press Exposes Their Problems Before They Do

Companies Fare Worse When the Press Exposes Their Problems Before They Do | Public Relations & Social Media Insight | Scoop.it

Take 2010, when BP was confronted with one of the biggest oil spills in history. It appeared that the organization waited to reveal all the facts until they knew that the spill had become unstoppable. Or 2015, when the U.S. Environmental Protection Agency and the California Air Resources Board uncovered widespread cheating by Volkswagen on emissions standards – something Michael Horn, president and CEO of Volkswagen America, was alerted to a year earlier but remained silent. Even when the EPA confronted the company with their findings, Volkwagen missed the opportunity to communicate first. And more recently, The Wall Street Journal revealed a culture of secrecy at blood-testing start-up Theranos and questioned the effectiveness of the technology driving their operation, leading to a federal investigation.

In each case, the organization failed to self-disclose a crisis, and as a result, each faced enormous negative publicity that continues to draw critical attention from a broad public. Even Hollywood is interested: movies have been made, or are in the works, about all three scandals. The longstanding impact of a failure to acknowledge a problem cannot be overstated.

How should companies handle a crisis differently? Our research focuses on an alternative approach, one that is referred to as “stealing thunder.” It involves self-disclosing crises and major issues before media gets hold of the story. Earlier studies on stealing thunder have found that self-disclosing organizational crises increases the credibility of organizational spokespersons. When an organization breaks the news about incriminating events, these problems will also appear less severe. In addition, organizations that steal thunder are considered more reliable and consumers are more inclined to continue purchasing their products. Our recent study adds to these findings by examining if self-disclosing an organizational crisis may be as effective as it is because old news is considered no news. When self-disclosing incriminating information, individuals will perceive the subsequent negative publicity as old news, and hence, pay less attention to it....

Jeff Domansky's insight:

Research says proactive disclosure will help a company in a crisis.

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5 Things we’ve learned after a year with LinkedIn Ads

5 Things we’ve learned after a year with LinkedIn Ads | Public Relations & Social Media Insight | Scoop.it

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.


When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.


But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.

Jeff Domansky's insight:

What's a good conversion rate for LinkedIn ads and how you should be trying to evaluate success?

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Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal | Public Relations & Social Media Insight | Scoop.it

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.


"Speedo USA today announces the decision to end its sponsorship of Ryan Lochte," the brand announced in a statement. "As part of this decision, Speedo USA will donate a $50,000 portion of Lochte's fee to Save the Children, a global charity partner of Speedo USA's parent company, for children in Brazil."


As for Ralph Lauren, the company said its endorsement agreement with Lochte "was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract." ...

Jeff Domansky's insight:

Speedo makes a classy move to drop sponsorship of Ryan Lochte and donate to a Brazilian children's charity. Ralph Lauren cut him loose as well. Why Airweave mattresses haven't done the same is hard to understand.

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"Purpose-driven" advertising | Tom Fishburne

"Purpose-driven" advertising | Tom Fishburne | Public Relations & Social Media Insight | Scoop.it

There has been an explosion in purpose-driven brand communication the last few years.


As Matthew Gardner at Droga5 put it, “Because of the challenge for people’s attention, purpose is the only thing that will get brands to break through. This is not a trend but more of an imperative and should be top of mind for every company.


”When every brand team jumps on the purpose bandwagon, however, the resulting communication can feel pretty shallow. There’s a risk of brands completely overstating why they exist. Particularly when their actual motivation is to capture consumer attention, brand purpose can come across as “ad-deep.” It starts to feel like just one more tick-box on a creative brief....

Jeff Domansky's insight:

Tom Fishburne takes a fun look at "Purpose-driven" advertising and other flavors of the day.

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Graphiq | Knowledge Delivered.

Graphiq | Knowledge Delivered. | Public Relations & Social Media Insight | Scoop.it

What is a Graphiq Visualization?Pre-Designed: 10 billion visualizations at your fingertips


Authoritative: built upon the world's deepest knowledge graph


Live-updating: as the data changes, so will the visualization


Embeddable: simple integration with leading content management systems


Responsive: on any device and browser


There are more than 10 billion visualizations in our library, from President Obama's approval rating to Apple's stock performance over time, and thousands get added every day.


Graphiq Visualizations enrich editorial content, augment third-party applications, and power our own leading research sites.


To find the right visualization, enter a term on Graphiq Search to see all matching results. When you've found the right visualization, copy and paste the embed code onto the page where you'd like it to appear. It's that simple....

Jeff Domansky's insight:

Access more than 10 billion authoritative, live-updating, and embeddable Graphiq Visualizations. Free.

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Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer

Facebook, Instagram Are Influencers' Favorite Social Platforms - eMarketer | Public Relations & Social Media Insight | Scoop.it

Influencers use different social media platforms to help promote and get the word out about the brands they are working with. Nearly a third of US influencers who currently work with brands cite Facebook as being the best platform for influencer marketing, followed closely by Instagram, per July 2016 research from SheSpeaks, a female-focused engagement network, which polled 347 US influencers who have an active blog, and are active on social media.

It’s not surprising that Facebook and Instagram were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands. What is surprising is that only 10% of influencers cited Pinterest, a content sharing service that’s all about images and videos. In fact, more respondents considered Twitter to be the best social media platform, and they can only use up to 140 characters within that platform to promote a brand. What’s more, Pinterest even has more users than Twitter in the US as of this year....

Jeff Domansky's insight:

What social media does your influencer use?

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rodrick rajive lal's curator insight, August 22, 6:02 AM
Facebook and Instagram continue to be influencers' favourite social platforms. These social platforms help showcase from blogs and websites.
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How To Create An Infographic Your Audience Will Love

How To Create An Infographic Your Audience Will Love | Public Relations & Social Media Insight | Scoop.it

Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing.

But what makes the difference between the two?

It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person or organization creating the infographic doesn’t know their audience and doesn’t know what that audience wants or needs, the infographic is going to be dead in the water. Before you ever sit down to create an infographic, take a good long look at hat

Before you ever sit down to create an infographic, take a good long look at who you’re creating it for and why....

Jeff Domansky's insight:

Tips to help you produce a better infographic.

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