Let’s party like it’s 100,000 BC.
Psychologically, there are many ways we haven’t changed much from that early man. The biggest failing of digital marketers is when we think of consumers as “digital consumers” instead of just “consumers.”
I love digital. It’s incredibly powerful. I’d put digital budget up against traditional budget any day of the week. But, the next time someone starts treating a digital consumer like a magical unicorn to be revered and treated special, here’s a little timeline to share...
[A little social media fun ~ Jeff]
Photo credit: pslynn66 via Flickr http://www.flickr.com/photos/shainesfight/3759525247/