So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life.
The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to release that new brand into the market for whom it was created. Time to pop open the champagne and celebrate….well, not just yet. Before you unleash your brand into the consumer world, there’s one more important step you need to take to ensure its success: you need to provide it with proper brand guidelines to steer it in the right direction.
What are brand guidelines?
Brand guidelines are a detailed outline of a brand’s essence, explaining everything from brand positioning to visual identity. They will form a document that will act as a reference tool of standards. In other words, they’re an “owner’s manual” for your brand....
[A useful guide for marketers ~ Jeff]