“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ interests instead of their own products. They are finding, of course, that this is a much better way to attract prospects and move them toward becoming new customers.
But as brands make this transformation, they get stuck in the many operational challenges of being a publisher. That’s where Kapost comes in: Our software platform manages the content marketing operation from end to end.
I spend most of my time talking to marketers and learning about their challenges in being publishers. Below, I’ve compiled the Top 10 Problems Marketers Face in Building Their Content Operations, as well as the solutions that Kapost offers to these problems....
[Excellent checklist, tips for marketers ~ Jeff]