The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.
It seems that everybody is jumping on the Pinterest bandwagon these days, but how many brands are using the fastest growing social media platform effectively? More importantly, what tactics should brands be employing to drive business through Pinterest?
These questions were recently addressed during the Pinterest Power:How to Use Pinterest to Drive Brand Awareness, Sales and Engagement webinar hosted by PR News and featuring a panel that included Marcy Massura, digital supervisor and strategist at Weber Shadwick, Jill Morris, managing director, Not For Sale and Travel Channel’s social media director Nisha Chittal....
[Here's a set of basic tips for business using Pinterest - JD]