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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Public Relations & Social Media Insight | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
Jeff Domansky's insight:

Content producers take heart!

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Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Martha Stewart says she passed her time in jail making ceramics and jam out of the crab apple trees

Martha Stewart says she passed her time in jail making ceramics and jam out of the crab apple trees | Public Relations & Social Media Insight | Scoop.it

Back in 2004, media and TV personality Martha Stewart was sentenced to five months in jail for obstructing a federal securities investigation.


To pass the time during her incarceration, Stewart did what she does best: cooking and crafts.


Speaking at a Daily Mail brunch session at the Cannes Lions advertising festival on Thursday, Stewart said the food inside was around three years past its expiry date.


"That's why I made jam out of the crab apples on the trees," she added.


Aside from making jam, Stewart also turned her hand to ceramics. As a child she'd go to ceramic classes at the weekend, so she quickly signed up to a ceramics class in prison too, at a place called Alderson....

Jeff Domansky's insight:

She made an entire nativity scene that she brings out each Christmas. She also obstructed justice. No sympathy despite the ceramics and crabapple jam.

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Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son | Public Relations & Social Media Insight | Scoop.it

Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too.


The ad, which appeared in an Idaho paper for reasons we'll get to in a moment, is written from Baron's point of view and states that he is looking for a wife who fits very specific criteria. Specifically, the ad calls for a woman "between the ages of 34-38," which is 10 years younger than Baron, and "height and weight proportional," which is basically like saying "no fat chicks."


The ad also expresses a preference for politically conservative women ("If you voted for Obama or plan to vote for Hillary you are not for me") who are "willing and able to have children as soon as possible," which is why Baron's dad put the ad in an Idaho paper; that state is pretty safely red for the time being.


Baron, as one might imagine, is totally mortified by his dad's machinations, especially now that they've gone viral and will ironically make it harder for him to find a soulmate, since most people think he wrote the ad himself....

Jeff Domansky's insight:

Gee, thanks Dad.

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strumpetyahoo's comment, June 24, 6:25 AM
Its tremendous :)
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5 Instagram Changes: What Marketers Need to Know : Social Media Examiner

5 Instagram Changes: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you up to date with the latest Instagram changes?


Want to know what the changes mean for marketers?


In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm.


In this article, you’ll discover how the most recent Instagram changes can affect your marketing.

Jeff Domansky's insight:

Useful Instagram tips to note.

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strumpetyahoo's comment, June 24, 6:26 AM
Excellent...!!
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Native video is the next big ad format, just ask Facebook - Digiday

Native video is the next big ad format, just ask Facebook - Digiday | Public Relations & Social Media Insight | Scoop.it
If you Google the term “native video,” you’ll be buried in millions of search results and just under half were generated in the last year. The format is one the rise and major players like Facebook are buying in.
Jeff Domansky's insight:

Get ready for "native video" PR and content marketing people.

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Gary Vaynerchuk Apologizes for Cannes Party Invite Seeking 'Attractive Females Only'

Gary Vaynerchuk Apologizes for Cannes Party Invite Seeking 'Attractive Females Only' | Public Relations & Social Media Insight | Scoop.it

Cannes Lions 2016 has its first truly cringeworthy moment, in the form of a party invitation seeking "attractive females and models only."


The email went out to a number of festival participants who planned to attend The Wednesday Party, an event sponsored by digital agency VaynerMedia and media company Thrillist Media Group with a musical performance by Wyclef Jean.


UPDATE: Thrillist founder and CEO Ben Lerer responded to the controversy via an internal staff email that appears in part at the bottom of this story.


A female agency executive tells Adweek that she and two female colleagues received the email while having lunch in Cannes on Tuesday. One of them forwarded it to women's advocate and agency veteran Cindy Gallop, who subsequently shared it on Twitter and wrote, "It's 2016, @vaynermedia @thrillist. This is not how you party at @cannes_lions."


The email was sent by events company iGetIn. Its key section reads (emphasis via the sender of the message): "Thank you for your interest in attending!! Please be aware that this specific list is for attractive females and models only."


The note, which was also shared by members of the public Facebook group Cannes for Cannesseurs, then instructs male attendees to "contact the PR departments of the respective sponsors" if they want to get into the party. It requests that women interested in attending send "recent untouched photos and/or your Instagram/Facebook links for you and each of your additional female guest [sic]," adding, "once we have reviewed we will send you specific entry details." ...

Jeff Domansky's insight:

Ouch. The moral of this bad PR story is know what your suppliers are doing on your behalf.

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The definitive guide to what's in and out at Cannes this year - Digiday

The definitive guide to what's in and out at Cannes this year - Digiday | Public Relations & Social Media Insight | Scoop.it

Over the years, the Cannes Lions International Festival of Creativity has morphed from a production company free-for-all to an agency shindig to a place where serious people insist that “serious business is actually getting done.”


There is also, thankfully, a lot that remains unserious in Cannes. This is the cradle of cutting edge trends and what-were-they-thinking lapses in judgment. To make sense of what we’ve seen this week, here’s what’s in and out at Cannes 2016. (For easy reference, here’s last year’s list. Remember Periscope?) 

Jeff Domansky's insight:

What's cool and what's not at the Cannes Lions this year.

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Jeff Domansky's curator insight, June 23, 1:29 AM

What's cool and what's not at the Cannes Lions this year.

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To Thrive in This Connected Era, the Marketing Industry Must Evolve

To Thrive in This Connected Era, the Marketing Industry Must Evolve | Public Relations & Social Media Insight | Scoop.it

The idea of reimagining and reinventing everything we do, across our entire industry, for a connected world of billions, sounds like an incredible opportunity. It also sounds like an incredible amount of extra work. Do we really need to reinvent everything?


The answer is, happily: no. But we do need to learn how to connect. For all of the hyperbole, the world really is changing.


OUR NEW NORMAL


Klaus Schwab, chairman of the World Economic Forum, refers to the present era of connectivity as the "Fourth Industrial Revolution." The first Industrial Revolution was powered by water and steam, changing the way we built things. Electricity powered the second and enabled mass production. In the third, electronics and information technology accelerated scale and complexity.


Now we are in the fourth, an era of connection between our physical, digital, and biological worlds; a new phase of massive creative potential, where everyone has the power to share anything with anyone. This era brings with it an avalanche of new, creative ideas and opportunities....

Jeff Domansky's insight:

Facebook Creative Shop's chief creative Mark D'Arcy, and Facebook Africa head Nunu Ntshingila on the new creative opportunities in a connected world.

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14+ Tools for Bloggers : Social Media Examiner

14+ Tools for Bloggers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you a busy blogger?

Looking for new, unique tools to help you work smarter?

The right tools will help streamline and improve your blogging.

In this article, you’ll discover more than 14 tools to help bloggers quickly, efficiently perform common tasks....

Jeff Domansky's insight:

14 useful blogging tools.

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How to Set Up Your First Instagram Ad

How to Set Up Your First Instagram Ad | Public Relations & Social Media Insight | Scoop.it

Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers. For as little as $1 per day you could be advertising your latest blog post in the Instagram newsfeed, and getting more clicks through to your website.

And because Instagram is owned by Facebook, you’ll be using the targeting power of one of the biggest consumer databases on the planet!

In this post I’ll show you how to set up your first Instagram ad and how to look at the results....

Jeff Domansky's insight:

Your first Instagram and is simple to set up with these easy instructions.

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Twitter supports 140-second videos, coming soon to Vine

Twitter supports 140-second videos, coming soon to Vine | Public Relations & Social Media Insight | Scoop.it

The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.

Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.

Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....

Jeff Domansky's insight:

Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.

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3 Steps to Planning the Perfect Instagram Feed for Business

3 Steps to Planning the Perfect Instagram Feed for Business | Public Relations & Social Media Insight | Scoop.it

Your Instagram profile is like a first impression of your brand, so you want to make it a good one! Long gone are the days of posting in the moment to Instagram, and now the growing trend is to have a well curated and cohesive Instagram feed. To help make your feed look amazing and save you time, here are 3 steps to planning the perfect Instagram feed!

Jeff Domansky's insight:

How to create, curate, and plan out Instagram content to make a beautiful Instagram feed.

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Instagram for Business: 12 Do’s and Don’ts

Instagram for Business: 12 Do’s and Don’ts | Public Relations & Social Media Insight | Scoop.it

‚ÄčInstagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.

In this post I’ll review 12 Instagram for business do’s and don’ts to help keep you on the path towards maximizing your Instagram presence....

Jeff Domansky's insight:

Practical tips to help you get Instagram working for your business.

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5 Key Findings, 20 Essential Stats: Inside 2016’s Digital News Report - MediaShift

5 Key Findings, 20 Essential Stats: Inside 2016’s Digital News Report - MediaShift | Public Relations & Social Media Insight | Scoop.it

“We really hit a landmark this year,” Newman told the audience, highlighting how – for the first time – more than half of the DNR sample now uses social media for news each week. In tracking this trend, we’ve seen “enormous growth in most markets since 2013,” he added.

 

Key stats:

  • 51% use social media for news each week.
  • 12% say social media is their main news source.
  • More 18-24s now prefer social media (28%), as a news source, to TV news (24%).
  • 44% of the DNR sample uses Facebook for news each week.

 

Facebook’s news reach is more than double its nearest rival, You Tube (19%), although the video network plays a prominent news role in some countries. Twitter (10%) meanwhile has an impact due to its popularity with heavy news users and influencers....