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NY Times’ Jim Roberts: ‘The Pace Of Change Gets Faster And Faster’

NY Times’ Jim Roberts: ‘The Pace Of Change Gets Faster And Faster’ | Public Relations & Social Media Insight | Scoop.it

What’s the most dramatic change you’ve seen in your 25 years at the Times?

 

I definitely think the transition to digital — it’s enormous, it’s ongoing. Change is hard. Dealing with disruptive technologies left and right requires a lot of energy, a lot of imagination. And every institution like ours deals with it. Just as we’ve mastered the Web, we then are faced with a completely new environment in which people are getting information on their phones. Tablets are now creating their own different types of use cases and consumption. Social media came out of nowhere. If you and I had this conversation four years ago, we wouldn’t be talking about Twitter. Maybe we’d be talking about smart phones, but we wouldn’t talking about tablets. The pace of change gets faster and faster. The disruptions come more quickly. So it’s tough, but it’s been also really gratifying to watch an institution that’s big and based in tradition. It’s been gratifying to be part of the adaptation process.

 

Social remains a challenge, in a lot of ways. I don’t even know how to describe social. It’s a way of life. It’s more than software. But it’s evolving everyday. People are getting information through it everyday. It’s incredibly flexible. It means we have to be incredibly flexible to keep up. That’s going to remain a challenge. Everything mobile remains a challenge for us. I see traffic patterns and how our audience, they’re not abandoning our website, but they’re spending more and more time on smartphones and tablets. And the other challenge for us is video. I want us to get better at video. We’ve got to master live coverage, and be able to do it in a more nimble fashion....

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The Good, the Bad, and the Not So Ugly of Social Media

The Good, the Bad, and the Not So Ugly of Social Media | Public Relations & Social Media Insight | Scoop.it
Today I just wanted to write a quick blog piggybacking that story with some more titillating stats on how audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers.The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, “The State of Customer Service Experience in 2015,” analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey....
Jeff Domansky's insight:
A new survey reveals what marketers are getting right and where theyre going wrong on social.
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donhornsby's curator insight, June 29, 10:23 AM

(From the article): One third of consumers who contact brands on social media never get a response.


About 33% of consumers who have used social media for customer service say the channel does not meet expectations.

 

Despite the immediacy of social media, just 13% of consumers get a response within minutes.

 

The (not so) ugly: the opportunity for marketers


More than 40% of consumers expect resolution within one hour when using social media as a customer service channel.

 

Sixty-three percent of consumers say that they have to engage with a brand two or more times on social media before a customer service inquiry or issue is resolved.

 

Just 2% of consumers use social media for urgent customer service issues.

Luis Cano's curator insight, June 29, 3:44 PM

Holding the customer experience together with The State of Customer service experience report ...

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Why You Need to Focus on Mobile | Marketing Technology

Why You Need to Focus on Mobile | Marketing Technology | Public Relations & Social Media Insight | Scoop.it

Tonight I wrote a good friend of mine complaining that his email wasn’t mobile responsive and that I couldn’t read it on my phone. If your email isn’t optimized, would anyone complain? Or would they just ignore it or even unsubscribe it?


A few weeks ago on our podcast, I listed out over a dozen different behaviors that we used to do outside our mobile devices before but that had all migrated to the palm of our hand. Phone calls, text messaging, camera, alarms, calendar alerts, commerce, mapping, music, video, banking, gaming, social, health tracking, ticketing, payments, invoicing, researching, emailing, video recording…...

Jeff Domansky's insight:

Douglas Karr looks why mobile matters most to marketing tday and tomorrow.

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7 Critical Elements of Your Social Media Strategy | Jay Baer

7 Critical Elements of Your Social Media Strategy | Jay Baer | Public Relations & Social Media Insight | Scoop.it
It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is an actual strategy.1 If you don’t know precisely why you’re in social media, with whom you want to engage, and how you’re going to measure success, you’re not ready to start.

I use a 7-step Social Media Strategy Worksheet to create a framework that governs what the initiative aims to accomplish.
Jeff Domansky's insight:

Just the social marketing basics from Jay Baer.

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Influencer Marketing Is The New King Of Content - #infographic

Influencer Marketing Is The New King Of Content - #infographic | Public Relations & Social Media Insight | Scoop.it

The amount of digital content that’s produced daily is mind blowing. With so much online noise, readers are getting smart about who they turn to for inspiration and advice, and meanwhile, they’re filtering out the rest. They’re turning to influencers that have earned their trust by constantly providing the best inspiration.

According to a recent infographic by The Shelf, 92 percent of consumers trust recommendations from other people – even someone they don’t know – over brand content. This changes the scope of marketing for every brand trying to get in front of their target demographic. In turn, they’re creating strategic partnerships with niche influencers to tell their brand story in an authentic way, tap into their audience, build trust, and ultimately, increase their sales.

To learn more about the emerging space of influencer marketing, take a peek at the below infographic....

Jeff Domansky's insight:

Here's why influencers are so valuable in any smart social marketing campaign.

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Nedko Aldev's curator insight, June 29, 9:01 AM

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30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School

30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School | Public Relations & Social Media Insight | Scoop.it

It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements....

Jeff Domansky's insight:

Creativity with your coffee: these ads will get your creative juices going.

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UK, US brands failing to optimize for mobile, new study finds

UK, US brands failing to optimize for mobile, new study finds | Public Relations & Social Media Insight | Scoop.it

Despite brands’ insistence that they are producing responsive sites that work across platforms, nearly half of UK and US respondees to a new survey said that the mobile websites that they visit regularly are not optimised for mobile devices.


And it seems brands that fail to comply are playing a dangerous game too since more than half of the respondents from the UK (51%) and US (62%) said that they would leave a website if such content wasn’t optimised for their device.


The conclusions are drawn from Netbiscuits' People’s Web Report II, a global study of 6,000 web users in six countries that details their online behaviours and preferences, and come at a time that marketers are under increased pressure to ensure their websites are optimised for a plethora of devices and screens. Such a need comes after Google changed its mobile search algorithms earlier this month.


The study also showed how consumers are becoming more willing to trade their information in exchange for a better experience - something that could potentially make the job of the marketer easier....

Jeff Domansky's insight:

Despite the talk marketers are not mobilizing for mobile effectively. Yet. They better get there fast.

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The 6 principles of good design illustrated

The 6 principles of good design illustrated | Public Relations & Social Media Insight | Scoop.it

Whether by conscious decision or force of habit every designer has a formula for creating new work.


Over time they develop a set of rules which guide the creative process to what they believe to be a successful outcome. While these unwritten rules are unique to each individual they are likely to focus on 6 key areas. We’ve illustrated these below for you....

Jeff Domansky's insight:

Design: Every successful designer follows some type of formula. Here are six principles of good design. Creativity with your coffee. Recommended reading.  9/10

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Marco Favero's curator insight, June 28, 5:11 AM

aggiungi la tua intuizione ...

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Visitor conversion in traditional and online retail

Visitor conversion in traditional and online retail | Public Relations & Social Media Insight | Scoop.it

... Q. What senses are heightened online because some senses can’t be used online?


Very good question, indeed. I think, obviously, the visual senses are high. We have found this particularly with young people, the digital natives, young people who have grown up not knowing a non-digital world. They may not be as literate in the traditional sense as people of my generation, but they are visually very literate, indeed.


They are able to interpret visual imagery at much greater speed and often much greater accuracy than older respondents. It’s due to playing video games. It’s due to MTV; it’s due to having to process pop videos....

Jeff Domansky's insight:

How neuroscientific developments and research findings can be applied to online retail, e-commerce and Conversion Rate Optimisation.

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10 Facts You Need to Know About Social Media in 2015 | Simply Measured

10 Facts You Need to Know About Social Media in 2015 | Simply Measured | Public Relations & Social Media Insight | Scoop.it

Our 2015 State of Social Marketing Report recently dropped. It’s a whopper,  consisting of 47 pages, two surveys, and our own research of seven major social networks that brands commonly use for marketing.


I’m not trying to dissuade you from downloading this gem, but if you want a quick overview, check out this slide deck and get your social knowledge on in less than 2 minutes....

Jeff Domansky's insight:

Really useful summary of the social marketing report in the SlideShare.

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Nedko Aldev's curator insight, June 29, 9:02 AM

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What brands and marketers must do to appeal to the digital consumer

What brands and marketers must do to appeal to the digital consumer | Public Relations & Social Media Insight | Scoop.it

We call ourselves individuals and strive for individuality, but as we become more connected, more mobile and more reliant on technology, we are actually becoming two selves —one physical and one digital — or as we call it, Human2.


This is the notion that each of us exists in the real world and the digital world at the same time.


This duality of the consumer becomes a real challenge for brands and marketers, who, for the past decade, have focused on marketing to a consumer based on the type and functionality of the device they are using. Over this time, consumers have changed as mobility and always-on accessibility have made them more aggressive and less patient.


They demand quick and easy access to information, deals, and content, along with the ability to react to it in an instant. And most of all, consumers want to understand the value a product or service will bring to their lives....

Jeff Domansky's insight:

John Lim says mobile marketers need to learn how to focus on the Human behind the app.

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Inside Marriott’s Attempt to Win Over Millennials

Inside Marriott’s Attempt to Win Over Millennials | Public Relations & Social Media Insight | Scoop.it

The grand dames of the hotel industry—Marriott, Hilton, and Hyatt—built their reputations on creating a consistent, high-quality product that would ensure a guest had a perfectly predictable experience anywhere in the world. This approach worked like a charm with baby boomers, who liked their premium hotel stays—much like their Starbucks macchiatos—to follow a neat formula. But millennials, it turns out, are different beasts altogether. Big hotel chains don’t interest them.


What we are finding is that the next generation consumer wants the exact opposite of what we're delivering.


Older millennials, now in their late twenties and early thirties, travel frequently. They take an average of five business trips a year, which is twice as many as their peers over 35, and they are 23% more interested in traveling abroad than older generations. But millennials are also driven by a desire to have a rich, meaningful experience when they travel, get an authentic taste of the local culture, and gather unique stories to share upon their return. They are often choosing to stay in hostels, AirBnBs or non-name boutique hotels instead of big-brand hotel chains....

Jeff Domansky's insight:

Marriott is known for creating perfectly predictable experiences for its guests. Turns out, millennials want the exact opposite of that. Very interesting millennial marketing strategies by the Marriott.

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Adam Metz's curator insight, June 28, 5:09 PM

Interesting take on what millennials (i consider myself a very old one, not genx) want in a hotel.

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The Purposeful Age

The Purposeful Age | Public Relations & Social Media Insight | Scoop.it
In this new age a traditional business plan and brand strategy may no longer be enough, they are too easily pried apart and disrupted. In the ‘Purposeful Age’ companies and institution have the opportunity to join a meaningful conversation around things that matter, take their place in culture and demonstrate their responsibility to society.


What is driving the move to the ‘Purposeful Age’?


Disruption.


It is the concern of business; every sector is talking about it. When will the Uber or Airbnb of their sector arrive? When will a company be created that focuses on eliminating the inefficiencies in the existing business model of that sector? Will it be airlines, banking, insurance or the energy sector that will face disruption? Probably all....

Jeff Domansky's insight:

Simon Shaw looks at the bigger picture  Implications of operating in the "Purposeful Age."

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Madison Dixon's curator insight, June 28, 11:56 AM

How can we create better business plans with all the knowledge we have? With so much technology it would be foolish to go about doing things in old ways. How can we move forward as a generation using technology to make better businesses?

Nedko Aldev's curator insight, June 29, 9:02 AM

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Why infographics are so important to your content marketing strategy | Inspired Magazine

Why infographics are so important to your content marketing strategy | Inspired Magazine | Public Relations & Social Media Insight | Scoop.it

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services....

Jeff Domansky's insight:

Here are the infographics tips you need get started quickly.

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SnagIt 12 Tips : Get the Best Out of Your Screen Capture Tool

SnagIt 12 Tips : Get the Best Out of Your Screen Capture Tool | Public Relations & Social Media Insight | Scoop.it

SnagIt is a versatile screen capture tool that lets you take screenshots and create videos of your computer screen, add effects to them and share them with others. SnagIt may appear to be a bit pricey, but the benefits easily outweigh the costs.


If you have recently purchased SnagIt, here are a few tips that can help you get the best out of the tool....

Jeff Domansky's insight:

A look at some of the Snagit 12 tips you can take advantage of to make the best use of your screen capture tool. Recommended reading. 9/10

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Jeff Domansky's curator insight, June 29, 9:40 AM

A look at some of the Snagit 12 tips you can take advantage of to make the best use of your screen capture tool. Recommended reading. 9/10

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14 social media hacks from the experts

14 social media hacks from the experts | Public Relations & Social Media Insight | Scoop.it

This round-up of pro social media hacks comes from fourteen hard-hitting social media pros.


Use these 15 helpful and actionable social optimization tricks to boost your engagement, productivity, revenue, and following....

Jeff Domansky's insight:

15 very useful social marketing tips from the experts.

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Jerry Busone's curator insight, June 29, 8:28 AM

Track my life and Cam card apps are very interesting 

barbarabrn's curator insight, June 29, 8:46 AM

14 very useful social media hacks from experts. #1 looks especially valuable. 

Gigi Bozzano's curator insight, June 29, 11:29 AM

Whether you work for someone else, are an entrepreneur, or own a small business having a social media plan is essential to furthering your brand awareness and boosting both your visibility and engagement. How to do accomplish this without spending hours a day? Here are some helpful hacks to get you there.

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Social media builds brand loyalty. 11 compelling case studies

Social media builds brand loyalty. 11 compelling case studies | Public Relations & Social Media Insight | Scoop.it
  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans.
  • Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey)

These facts suggest social media builds brand loyalty. But does it?

See for yourself. Here are 11 compelling case studies that prove social media builds brand loyalty....

Jeff Domansky's insight:

These are terrific social marketing lessons with the ROI and facts to back up the success.  Read them and learn.  9/10

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Marco Favero's curator insight, June 29, 4:58 AM

aggiungi la tua intuizione ...

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How To Write A Blog Post Fast (Without Messing Up) - OpportunityBuilding

How To Write A Blog Post Fast (Without Messing Up) - OpportunityBuilding | Public Relations & Social Media Insight | Scoop.it

What is the most valuable skill of a blogger?

Most people say ‘being able to write ‘well’. While this definetly is a very valuable skill to have, there is one variable that is often overlooked, and that is being able to write fast!

If you are only able to write one blog post every solar eclipse, it will take you an eternity before you can be considered a succesful blogger, or get better for that matter. You dont have that much time. This is why i recommend to write at least 500 words every single day, and do so within one hour or faster.

Here’s my method to writing fast without messing up....

Jeff Domansky's insight:

Jasper Oldersom offers tips on how to write your blog posts quickly without making mistakes.

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Know Your Beer | Daily Infographic

Know Your Beer | Daily Infographic | Public Relations & Social Media Insight | Scoop.it
Knowing styles, types and the different makeup of beers can be vital when choosing what to drink on a hot day, or pairing your beer with food. Today’s infographic will help you make that distinction.
Jeff Domansky's insight:

The beer out here... just in time for the long weekend.

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The Top 5 Things You Need To Know From the 2015 Loyalty Report

The Top 5 Things You Need To Know From the 2015 Loyalty Report | Public Relations & Social Media Insight | Scoop.it

The 2015 Loyalty Report saw an increasing number of people opt-in to a variety of loyalty programs in the past year, and revealed the extent to which programs are effective in influencing customer behavior show no signs of diminishing.


Here's a Top 5 list of what's trending in loyalty....

Jeff Domansky's insight:

What's trending in Loyalty? Read the top 5 things you need to know from the 2015 Loyalty Report by Bond Brand Loyalty.

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The 100 top tech PR executives in the world

The 100 top tech PR executives in the world | Public Relations & Social Media Insight | Scoop.it

Given the job PR has done to support the growth of the tech industry, it's time to celebrate the top tech PR executives globally. And there are 100 of them.


We have therefore decided to celebrate the top tech PR executives that have played their part in supporting some of the now household names in the tech industry and developed the sector as a whole.


To do so, we have again put the decision in the hands of the Hot Topics community and asked them to nominate the 100 top tech PR executives globally.....

Jeff Domansky's insight:

Potential PR follows

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What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors

What Are the Top 4 Marketing Channels With the Highest ROI? | DataMentors | Public Relations & Social Media Insight | Scoop.it

With both competitors and potential customers constantly online, digital marketing channels are quickly outpacing traditional channel strategies. Simply put, digital marketing is essential in today’s fast-paced environment, and more marketers plan to invest.


So which channels are top of mind for marketers this year? According to a survey by Strong View, marketers plan to increvase spend in the following areas:

-  Email Marketing 67%

-  Social Media 48.9%

-  Mobile Marketing 40.2%

-  Search (SEO / PPC) 38.3%...

Jeff Domansky's insight:

Where's the social marketing money going this year?

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How to Start Newsjacking in 5 Steps with Monitoring - The Mention Blog

How to Start Newsjacking in 5 Steps with Monitoring - The Mention Blog | Public Relations & Social Media Insight | Scoop.it

Did you catch that breaking story? Somewhere (anywhere), an opportunity for your brand just landed online. What did you do about it?


If you wrote a blog post, created a video, or launched a campaign and got press coverage, you’re already newsjacking.


More and more, inbound marketers are using newsjacking to create a tidal wave of traffic around their brand. The secret to their success? A powerhouse media monitoring tool.Newsjacking is impossible to completely prepare for, and relies on reacting as soon as possible. That means newsjacking teams need to know where to look for opportunities, and get updated on them before they’re old news. Not really possible when you’re manually searching for stories...

Jeff Domansky's insight:

Lindsay Prowse says the key to newsjacking is striking at exactly the right moment - never let that moment pass with a well-planned monitoring strategy.

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10 Best Practices for Influencer Marketing on Instagram

10 Best Practices for Influencer Marketing on Instagram | Public Relations & Social Media Insight | Scoop.it

Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram.


We outline the 10 best practices for influencers on Instagram and provide some real life examples from some of our partners....

Jeff Domansky's insight:

Learn everything you need to know about effective influencer marketing on Instagram from some of the top social media marketing brand & agencies.

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Nedko Aldev's curator insight, June 29, 9:02 AM

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Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand

Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand | Public Relations & Social Media Insight | Scoop.it

Robert Moore from RJMetrics took this a step further, identifying that 11 percent (110,000) of the top 1M websites on the internet by Alexa traffic ranking are eCommerce sites and calculating the distribution of these websites in total numbers as well as by share of retail sales, and came up with some very interesting results shown in the table below.


From this research, we know that the top 1% (Amazon, eBay, Walmart among them) of the top visited eCommerce sites on the Internet are capturing 34% of total sales. This is unsurprising for such big companies, with huge brands, and huge marketing dollars backing them. We call this the “fat head” (vs. long tail) of eCommerce stores and it is a very elite group. In the mid tier, eCommerce stores that break into the top 500,000 in Alexa rankings make up 51% of the total businesses and 63% of total revenue, still a very healthy showing....

Jeff Domansky's insight:

The global reach and economic power of e-commerce is a fascinating study in online business. Recommended reading for marketing and retail pros.

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Marco Favero's curator insight, June 27, 4:18 AM

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Gonzalo Moreno's curator insight, June 27, 1:36 PM

eCommerce facts and market info...

Adam Metz's curator insight, June 29, 11:20 AM

A quick look at the global eCommerce market - a trillion-dollar market.

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Creativity in the Internet of Things Era

Creativity in the Internet of Things Era | Public Relations & Social Media Insight | Scoop.it

Technology is one of main themes of this year’s Cannes Lions. There are numerous sessions on technology and tech companies are highly visible at every event. More importantly, we can easily find technology elements in majority of the winning campaigns- a perfect reflection of what’s happening in the creativity industry.


In the past three days, I attended multiple sessions on how new technologies are impacting all aspects of creativity, and I realized that technology doesn’t only empower us to achieve things that we want to do in new and more efficient ways, but is fundamentally changing the rules of the game....

Jeff Domansky's insight:

Luna Hu looks at some of the technology lessons learned from this year's Cannes festival.

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