Public Relations ...
Follow
Find
142.3K views | +37 today
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

NY Times’ Jim Roberts: ‘The Pace Of Change Gets Faster And Faster’

NY Times’ Jim Roberts: ‘The Pace Of Change Gets Faster And Faster’ | Public Relations & Social Media Insight | Scoop.it

What’s the most dramatic change you’ve seen in your 25 years at the Times?

 

I definitely think the transition to digital — it’s enormous, it’s ongoing. Change is hard. Dealing with disruptive technologies left and right requires a lot of energy, a lot of imagination. And every institution like ours deals with it. Just as we’ve mastered the Web, we then are faced with a completely new environment in which people are getting information on their phones. Tablets are now creating their own different types of use cases and consumption. Social media came out of nowhere. If you and I had this conversation four years ago, we wouldn’t be talking about Twitter. Maybe we’d be talking about smart phones, but we wouldn’t talking about tablets. The pace of change gets faster and faster. The disruptions come more quickly. So it’s tough, but it’s been also really gratifying to watch an institution that’s big and based in tradition. It’s been gratifying to be part of the adaptation process.

 

Social remains a challenge, in a lot of ways. I don’t even know how to describe social. It’s a way of life. It’s more than software. But it’s evolving everyday. People are getting information through it everyday. It’s incredibly flexible. It means we have to be incredibly flexible to keep up. That’s going to remain a challenge. Everything mobile remains a challenge for us. I see traffic patterns and how our audience, they’re not abandoning our website, but they’re spending more and more time on smartphones and tablets. And the other challenge for us is video. I want us to get better at video. We’ve got to master live coverage, and be able to do it in a more nimble fashion....

more...
No comment yet.
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

5 Ways to Find Leads and Customers on Twitter | Social Media Explorer

5 Ways to Find Leads and Customers on Twitter | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

Do you need more leads?


Have you used Twitter to find qualified leads?


Does the idea of finding new customers on Twitter pique your curiosity?


Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.


In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products....

Jeff Domansky's insight:

5 really useful tips to develop leads on Twitter.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer

5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.


And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …

Jeff Domansky's insight:

Eric Wittlake offers a thoughtful reflection on LinkedIn's failings.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 very useful social media sites that you may not be using yet

3 very useful social media sites that you may not be using yet | Public Relations & Social Media Insight | Scoop.it

Here are 3 “second tier” networks which will help you meet targeted people and to promote and amplify your content. These are Pillar 6 networks. Content based collaborative communities. You may have a lot of followers on the networks above and you may be producing great content but not getting it seen as much as you wish.


The big thing about the shares from these places are that they will often come from respected authorities. This will give you instant credibility and if your content is good it will get heavily shared by people you are not presently connected with. You can see below that one of my slideshares has been viewed over 10,000 times already....

Jeff Domansky's insight:

These three curation sites will help you find useful ideas and information quickly from authorities

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog

43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth.


Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions.


Today, I’ve combined my findings into 43 actionable tips for creating viral content and placing it with high-authority publishers....

Jeff Domansky's insight:

This is a valuable resource with research backed tips to help you maximize your content marketing. Highly recommended. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Inside A Large Social Media Ad Campaign

Inside A Large Social Media Ad Campaign | Public Relations & Social Media Insight | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.


Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.


What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....

Jeff Domansky's insight:

Inside look at a big advertising campaign and all of its social media components.

more...
Brendon Macdonald's curator insight, July 25, 1:24 AM

Great example of a facebook ads campaign

Scooped by Jeff Domansky
Scoop.it!

Pinterest for Your Small Business: Top Tips for Engagement

Any solid social media plan will now include Pinterest. Small business owners, are you listening? This visual-focused social bookmarking tool has taken the Internet by storm, and its users are growing each day. In fact, in just the last three years, Pinterest’s unique visitors have grown by more than 2500 percent.


Yes, you read that correctly, 2500 percent! In order to make the most of Pinterest to promote your brand and business, here are some top tips for engaging with your Pinterest followers....

Jeff Domansky's insight:

3 simple tips that will help you to get the most out of Pinterest for your small business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What is Content Marketing?

What is Content Marketing? | Public Relations & Social Media Insight | Scoop.it

Content marketing is creating information that your target audience wants and making it accessible to them. Let us now look at some definitions.


...OK, content marketing is popular. But why is it important for business owners and marketers?


In the last six years, the number of searches for various terms on Google alone doubled to 120 billion in 2012 from less than 60 billion in 2008.

Based on these numbers, we can definitely say that people now look for information online much more than they did earlier....

Jeff Domansky's insight:

Extensive look at content marketing strategies, tips and ROI.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top 5 Fashion Brands using Social Media as their Key Strategy

Top 5 Fashion Brands using Social Media as their Key Strategy | Public Relations & Social Media Insight | Scoop.it

Having a sound and effective social media marketinis getting essential for online business owners. In order to expand and be in the good books of their customers, business owners are now thinking of new ways to increase their social media presence.


Like real world marketing, fashion industry was the first to adopt social media marketing tool. They inculcated their business with social media platforms and gave themselves a fresh new perspective and a wider platform to showcase their brands. This not only helped them grow their business online but also helped developing trust and a better understanding among their clientele.


There’s hardly any fashion brand that is not present on any of these social platforms; having a different strategy and feel at various platforms, almost every fashion label is now socially active. Here’s a list of top 5 fashion brands using social media s their key strategy for effective marketing....

Jeff Domansky's insight:

Useful case studies for effective social marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns

Uncommon Sense: Global Trends That Will Affect Us All | Mitch Barns | Public Relations & Social Media Insight | Scoop.it
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Jeff Domansky's insight:
Mitch Barns, Nielsen CEO, looks at future trends and provides a thoughtful look forward.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Understand Consumer Email Behavior. A must Read.

How to Understand Consumer Email Behavior. A must Read. | Public Relations & Social Media Insight | Scoop.it

Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential?


Late last week Michael Essany and his team of researchers reached out with results from a new survey of 1,000 U.S. internet users on email behavior.


The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere....

Jeff Domansky's insight:

Marketers will benefit from this research study, the importance of mobile and insight into how users read email.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Stop Boring Your Customers by Sharing Too Much Data

Stop Boring Your Customers by Sharing Too Much Data | Public Relations & Social Media Insight | Scoop.it

Will your customers and clients be looking for what you're actually trying to sell them? There are points you want—and need—to get across. However, have you pondered all the points from their perspective in ways they expect you to dissect data trends, anomalies, and correlations while tracking targets? Did you provide convincing proof? Let's delve into each of these five data differentiators....

Jeff Domansky's insight:

Are you boring your customers by oversharing data? Instead, just present the type of data they care about. Here's a look at five data types that matter.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Public Relations & Social Media Insight | Scoop.it

The evolving digital world as we know it is allowing writers we didn’t know existed to become visible and reveal their genius. It is providing a platform for writers to grow their skills and also receive feedback that makes them better artists. Attention on the web is more about learning and feedback than narcissism.


Content creation can involve bland blog posts and content that puts you to sleep. But there is much to be read that delights, surprises and entertains.Content marketing facts in 2014Here are some of the stats that is the moving feast of facts that is content marketing....

Jeff Domansky's insight:

Useful content stats help you build a strong marketing platform.

more...
Scooped by Jeff Domansky
Scoop.it!

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Public Relations & Social Media Insight | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...

Jeff Domansky's insight:

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Uber General Manager: Public Relations Is a Waste of Money - PRNewser

Uber General Manager: Public Relations Is a Waste of Money - PRNewser | Public Relations & Social Media Insight | Scoop.it

Last week Uber General Manager Chris Nakutis (follow him on Twitter) spoke to a group of entrepreneurs about his experience launching the e-commerce platform Short Stack–and became the latest heavy-hitter to weigh in on the “do startups need PR” debate.


As you can tell from our headline, he answered in the negative.Nakutis said that PR was not a valuable tool in growing his business and that the return on investment was not immediate or well-defined despite the good press.


Here’s the key quote: new companies “can almost jump over the PR process.”...

Jeff Domansky's insight:

PR is not necessary if you're not repaired to utilize it properly.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Public Relations & Social Media Insight | Scoop.it

An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.


... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.


Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....

Jeff Domansky's insight:

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 thought leaders in Data Visualization | Big Data Made Simple

30 thought leaders in Data Visualization | Big Data Made Simple | Public Relations & Social Media Insight | Scoop.it
This list of top 30 thought leaders in Data Visualization is based on recommendations and opinions by visualization experts in various social media channels. The names are listed alphabetically....
Jeff Domansky's insight:
Searching for big data visualization best practices and ideas? Here's a great place to start.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Effectively Measure Your Social Media Marketing Efforts

How to Effectively Measure Your Social Media Marketing Efforts | Public Relations & Social Media Insight | Scoop.it

Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.


If you're going to invest time in social media marketing, you need to measure performance, but it can be difficult to identify relevant metrics.There's no one-size-fits-all method of measuring social media success, because goals vary from company to company. But you can certainly find ways to measure all the work you're doing on social.


This infographic from exacttarget.com looks at how to align your social media objectives, how to measure reach and share of conversation, and most importantly, how to track your leads....

Jeff Domansky's insight:

Useful ways to measure your social media results in this infographic. Remember, actions matter.

more...
UpTempo Group's curator insight, July 25, 9:52 AM

If you're going to invest time in social media marketing, you need to measure performance.  However, it can be difficult to identify relevant metrics in your particular field of practice. There's no one-size-fits-all method of measuring social media success, because goals var from company to company. But you can certainly find ways to measure all the work you're doing on social media.


In the article above, Digital Information has provided an infographic about how to measure your social media goals and how to track your leads. An effective social media measurement strategy demands relevant information and the flexibility to adjust your tactics online. Social media marketing demands a lot of time and commitment. 

Scooped by Jeff Domansky
Scoop.it!

30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Public Relations & Social Media Insight | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....

Jeff Domansky's insight:

Very useful list of social media tools to choose from.

more...
Michael J Rutherford's curator insight, July 25, 8:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Janet Vasil's curator insight, July 25, 11:24 AM

Great list to keep handy.  What Gets Measured Gets Managed!

Scooped by Jeff Domansky
Scoop.it!

These 3 Brands Are Doing Twitter Marketing Right | ClickZ

These 3 Brands Are Doing Twitter Marketing Right | ClickZ | Public Relations & Social Media Insight | Scoop.it

A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.

Jeff Domansky's insight:

Twitter for brand marketing? These guys are doing it right!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

13 Visual Content Tips to Break Through Online Clutter

13 Visual Content Tips to Break Through Online Clutter | Public Relations & Social Media Insight | Scoop.it

Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.


Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...

Jeff Domansky's insight:

Smarter social marketing can always deliver good results.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Infographic Reveals Expensive Markups of Everyday Products

Infographic Reveals Expensive Markups of Everyday Products | Public Relations & Social Media Insight | Scoop.it

The markup of some items might surprise you. Coupon site Sumocoupon analyzed some consumer data and put together an infographic revealing the markup of 37 products.


The site calculated the data based on information collected from production pricing reports on news sites like CNN and the New York Times. While this isn't the most scientific of methodologies, they're open about their sources and you can check out the data from each report.


More than products, they found that services have the highest markup. This is pretty obvious, but the numbers are a little surprising. For example, interior painting had a markup of 6,329%. Companies charge thousands, but the supplies cost a little over a hundred bucks, according to their data....

Jeff Domansky's insight:

We all know there's markup on most things we buy. But the markup of some everyday items might surprise you.

more...
Jeff Domansky's curator insight, July 24, 6:55 AM

Very interesting look at pricing and profits.

Scooped by Jeff Domansky
Scoop.it!

How to Use LinkedIn Publisher to Get More Visibility

How to Use LinkedIn Publisher to Get More Visibility | Public Relations & Social Media Insight | Scoop.it
Do you want more visibility on LinkedIn?Are you using the new LinkedIn publishing platform?Publishing content on LinkedIn Publisher can give your content and your reputation a boost.In this article I’ll share the best practices....
Jeff Domansky's insight:
Must-read for PR and content marketing pros.
more...
M. Philip Oliver's curator insight, July 23, 8:46 AM

Thanks to Jeff Domansky;

LinkedIn not often optimized.

Denise Griffitts's curator insight, July 23, 12:20 PM

Virtual Assistants need to really master this in order to effectively manage part of their clients social media marketing efforts.

Moumita Gryffindorian Dasgupta's curator insight, July 23, 9:38 PM

What makes your day turned on in the LinkedIn platform? What kind of visibility will you like to have on this professional platforms? to know more on content marketing at LinkedIn check this out from Social Media Examiner. 

Scooped by Jeff Domansky
Scoop.it!

Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | Public Relations & Social Media Insight | Scoop.it
Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.
Jeff Domansky's insight:
Useful reminders of what works in social selling and what doesn't.
more...
Jeff Domansky's curator insight, July 23, 7:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 12:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 4:42 AM

Do you follow these?

Scooped by Jeff Domansky
Scoop.it!

Big Companies Use Content Hubs for Native Advertising

Big Companies Use Content Hubs for Native Advertising | Public Relations & Social Media Insight | Scoop.it

As large companies look for creative ways to draw attention to their advertising on content sites, a number of Fortune 500 firms are going in the opposite direction. Instead of putting their advertising around articles created by news firms, they’re putting news articles around their promotions. From technology to fashion and from finance to food and drink, businesses are building hubs that allow them to control both content and advertising.


The content hubs look, on first appearance, like any traditional news site. Large headlines and lead stories point out the most important features of the day. Sections often lead to categories within the site while scrolling down the page brings up more stories and articles.


In terms of design the sites haven’t broken new ground; they’ve followed formulas laid out by traditional news firms like CNN and Fox, as well as online news companies like Mashable and Buzzfeed. Copying the design immediately gives them an appearance of objective news gathering rather than a sense of commercial promotion...

Jeff Domansky's insight:

Who's using content hubs and how are they using native advertising for impact?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Public Relations & Social Media Insight | Scoop.it

Interruptive marketing—where businesses bombard potential customers with ads and promotions—is out, and content marketing—where businesses publish relevant content and media—is in. As such, businesses and brands have gone to great lengths to improve their content marketing game in the last year, and many companies have completely revamped their content marketing strategy.


In fact successful companies’ online marketing practices are now entirely customer-centric, focused on presenting content that is interesting and informative and appropriately timed rather than sales-oriented material foisted on customers. Here’s a look at six companies with the best content strategies of 2014 and what you can learn from them....

Jeff Domansky's insight:

See how content marketing can be done right in these six content marketing case studies.

more...
No comment yet.