Public Relations & Social Media Insight
336.8K views | +52 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

NY Times’ Jim Roberts: ‘The Pace Of Change Gets Faster And Faster’

NY Times’ Jim Roberts: ‘The Pace Of Change Gets Faster And Faster’ | Public Relations & Social Media Insight | Scoop.it

What’s the most dramatic change you’ve seen in your 25 years at the Times?

 

I definitely think the transition to digital — it’s enormous, it’s ongoing. Change is hard. Dealing with disruptive technologies left and right requires a lot of energy, a lot of imagination. And every institution like ours deals with it. Just as we’ve mastered the Web, we then are faced with a completely new environment in which people are getting information on their phones. Tablets are now creating their own different types of use cases and consumption. Social media came out of nowhere. If you and I had this conversation four years ago, we wouldn’t be talking about Twitter. Maybe we’d be talking about smart phones, but we wouldn’t talking about tablets. The pace of change gets faster and faster. The disruptions come more quickly. So it’s tough, but it’s been also really gratifying to watch an institution that’s big and based in tradition. It’s been gratifying to be part of the adaptation process.

 

Social remains a challenge, in a lot of ways. I don’t even know how to describe social. It’s a way of life. It’s more than software. But it’s evolving everyday. People are getting information through it everyday. It’s incredibly flexible. It means we have to be incredibly flexible to keep up. That’s going to remain a challenge. Everything mobile remains a challenge for us. I see traffic patterns and how our audience, they’re not abandoning our website, but they’re spending more and more time on smartphones and tablets. And the other challenge for us is video. I want us to get better at video. We’ve got to master live coverage, and be able to do it in a more nimble fashion....

more...
No comment yet.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

4 Graphs That Illustrate How Facebook and Google Dominate Ad Revenue - MediaShift

4 Graphs That Illustrate How Facebook and Google Dominate Ad Revenue - MediaShift | Public Relations & Social Media Insight | Scoop.it

Our industry faces a well-known duopoly, with Facebook and Google commanding an ever-increasing share of digital ad spend, both in the U.S. and globally. I recently dug into the data and forecasts available, to better quantify (for my own benefit and hopefully yours!) just how much Facebook and Google are eating digital.

Global ad spend, across all channels (digital, TV, print, radio, outdoor, etc.) is growing annually on average by 5.6 percent from 2015 to 2020, and will reach $674 Billion from $513 Billion in 2015.


The U.S. market will represent 35 percent of the global ad market, reaching $234 Billion by 2020 with a slightly slower growth rate compared to the global average, at 5.0 percent from 2015 to 2020. This is expected as rapidly developing markets in the East and a growing middle class represent new markets on which advertisers can focus.

45% Of U.S. Ad Spend Will Be Digital
33 percent of ad spend in the U.S. was digital last year and that is expected to reach 45 percent by 2020. In real numbers, that’s a $60-billion market growing to $105-billion, with a Compounded Annual Growth Rate (CAGR) of 11.9 percent.


The growth of digital is more than 2 times higher than the growth of the overall ad market, which represents a tremendous opportunity for digital businesses. More people are accessing content online and more advertisers are spending their budgets online. Will the rising tide lift all ships?...

Jeff Domansky's insight:

Facebook and Google dominate digital ad revenue and here's a look at how the industry shapes up globally.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mobile apps responsible for 80% of digital media growth | Mobile Commerce Daily

Mobile apps responsible for 80% of digital media growth | Mobile Commerce Daily | Public Relations & Social Media Insight | Scoop.it

Mobile applications are responsible for 80 percent of digital growth and while they take up a massive chunk of all time spent on mobile, a report from comScore suggests that app marketers will have to work harder to cut through to the consumers they want to reach.

 

According to the report, mobile represents two out of every three minutes spent on digital media in the U.S. If brands and marketers want to capture that huge amount of time consumers spend on mobile devices, they will have a lot to compete with....

Jeff Domansky's insight:

Mobile gets two of every three minutes of time spent online.

more...
vealpepsi's comment, September 24, 6:13 AM

Thats sweet
Scooped by Jeff Domansky
Scoop.it!

Top 17 Places to Spend on Paid Search Other Than AdWords

Top 17 Places to Spend on Paid Search Other Than AdWords | Public Relations & Social Media Insight | Scoop.it
But here’s the thing. When you need to get sales, and do it quickly, paid search is going to pave the way.It’s a lot quicker and less meticulous than building an SEO campaign from scratch.Another reason why I like paid search is because “PPC visitors are 50 percent more likely to purchase something than those that go through the organic search results.”But one trap that many digital marketers fall into is assuming that the only option they have is Google AdWords.Boy, are you going to be surprised....
Jeff Domansky's insight:
Pay-per-click can be very profitable.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Remix: 10 Great Apps for Journalism - MediaShift

Remix: 10 Great Apps for Journalism - MediaShift | Public Relations & Social Media Insight | Scoop.it

AEJMC in Minneapolis this year featured apps on numerous panels. I was grateful for the chance to be on a terrific one to present “10 Tech Tools in 10 Minutes.” Our goal: to provide the audience a brief introduction to tools they might never have before considered and show how they could be used to aid students’ journalistic performance or understanding.

 

It worked; I received more than a dozen emails after the panel from people who sought advice on how to use suggested apps.

 

For those who could not join us at AEJMC, here is a crash course on apps featured by our panel and others. Some are new. Some have been around, but you might not have discovered them.

 

All can help you teach your students to be more nimble and professional in this ever-changing media landscape....

Jeff Domansky's insight:

Useful apps for any communication.

more...
Mike Ma's curator insight, September 24, 11:53 PM
Great tools for Journalism!
Scooped by Jeff Domansky
Scoop.it!

How to Create a Celebrity Fan Blog in 5 Simple Steps

How to Create a Celebrity Fan Blog in 5 Simple Steps | Public Relations & Social Media Insight | Scoop.it

Celebrities and gossip are one of the most talked about and sought after types of content on the internet. Many people will start their first website or blog as a celebrity fan site, then potentially turn it into much more over time. A great example of this would be Perez Hilton, who ended up turning his passion for celebrity gossip into a blog, which then transformed into a multi-million dollar business.

 

So, now the question is… how can you start a celebrity fan site of your own?Good news! That’s exactly what we are going to be covering in this article today.

 

By the time you finish reading through this simple five-step formula, you will have everything you need to go live with your first celebrity fan blog....

Jeff Domansky's insight:

Broken up about #Brangelina? Discover how easy it can be to create a celebrity fan site or gossip blog of your own. Start your blog, then follow these celebrity content creation tips.

more...
No comment yet.