New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.
But while their intentions might be good, their results aren't. Because having more Twitter followers and a high Klout score won't necessarily help you get more website traffic, bring in more qualified leads or increase sales.
The tools and technology may have changed. But the underlying marketing principles still apply.
Here are 3 of the worst ways to use social media to grow your business, and what you should do instead.