Take a good look at your blog, especially if it’s a business blog. What are you writing about the most?
...Take a good look at your blog, especially if it’s a business blog. What are you writing about the most? News about your company’s products and services, or generously helping and guiding people? Your content is now more important than ever – and creating awesome core content will help you with both SEO and sales.
What is core content?
In Sweden we say “kärt barn har många namn” (“a loved child has many names”), and that certainly fits here… I choose to call it your core content, but you’ll find the same (or similar) concept under many other names.
“There are several terms for the type of content we’re talking about.
Yaro Starak – who I believe originally came up with the concept – calls this content a ‘pillar article.’
Brian Clark over at Copyblogger refers to this type of content as Cornerstone Content. Chris Garrett calls it Flagship Content. If I were trying to get credit for this type of content, the name that I would use would be Tent Pole Content.
Whatever name you’re using doesn’t matter – you’ll know the type of content when you see it.”...
[Useful tips for content marketing success - JD]