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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Public Relations & Social Media Insight | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Here are some valuable stats to show video's impact and ROI - JD]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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52 Tips: How to Market on Instagram

52 Tips: How to Market on Instagram | Public Relations & Social Media Insight | Scoop.it

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram


Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked.


Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail.


Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app


Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....

Jeff Domansky's insight:

Great guide to better Instagram marketing from Wishbone!

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Public Relations & Social Media Insight | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.


To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.

Jeff Domansky's insight:

These ten businesses are successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels.

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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around | Public Relations & Social Media Insight | Scoop.it
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 


The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

 

A two-minute video explains the concept, and illustrates the dangers of cheating—reaching its high point when one young woman pretends, in brilliantly unconvincing fashion, that she hasn't seen the episode she's watching with her boyfriend.

The idea of rings that forcibly prevent viewers from such dalliances is so silly and au courant that it almost doesn't matter that the details of its functionality aren't entirely ironed out....

Jeff Domansky's insight:

A little Friday fun.

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Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend

Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend | Public Relations & Social Media Insight | Scoop.it

Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking the volume of Madison Avenue’s biggest supply-chain players.

Google parent Alphabet continues to dominate the list at No. 1, but other than Facebook (No. 5) and China’s Baidu (No. 9) “traditional” media suppliers represent the rest of the top 10. The other pure-play digital suppliers -- Yahoo (No. 15) and Microsoft (No. 17) -- have not exactly been ascendant in recent years, although Google’s, Facebook’s and Baidu’s market power have been growing significantly as Madison Avenue reorganizes itself around the biggest-scale suppliers of digital media inventory.

To illustrate how much the media supply chain is becoming stratified -- and stratified among digital's Big 5 -- consider that the five pure-plays now represent about 19% of all global ad spending, but Google alone represents 12%, according to Zenith....

Jeff Domansky's insight:

Interesting look at digital media properties.

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Pizza Hut has employed a robot waiter

Pizza Hut has employed a robot waiter | Public Relations & Social Media Insight | Scoop.it

Mastercard has announced that it is powering the first commercial application of SoftBank’s humanoid robot Pepper, creating a service in Pizza Hut restaurants in Asia.


The service will have Mastercard’s digital payment service MasterPass as the core and Pizza Hut, the first brand to come on board to test the service, aims to trial Pepper over the next few months with the goal for it to be live in-store in Asian restaurants by the end of 2016.


Tobias Puehse, vice president, innovation management, digital payments and labs at MasterCard, said: “Consumers have come to expect personalized service, customized offers and simple and seamless processes both in-store and online. The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.


”Pepper will be programmed to launch on greeting, or when activated via a QR code or once the MasterPass has been activated within the app. Pepper will give personalised offers and suggestions, as well as helping with checking out and paying....

Jeff Domansky's insight:

I thought they already had robots serving in pizza restaurants? LOL

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Find Your Readers: 6 Marketing Channels (and which ones to pick)

Find Your Readers: 6 Marketing Channels (and which ones to pick) | Public Relations & Social Media Insight | Scoop.it

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....

Jeff Domansky's insight:

Neil Patel helps you evaluate the six most important social media channels.

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Twitter to Stop Counting Photos, Usernames Toward Character Limit

Twitter to Stop Counting Photos, Usernames Toward Character Limit | Public Relations & Social Media Insight | Scoop.it

Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured.


First, @names will no longer count toward the 140-character limit, so users can add more words to their replies without removing usernames from a conversation.In addition, media attachments such as photos, GIFs, videos, polls and quote tweets will no longer count toward a tweet’s character limit. This feature was originally rumored by Bloomberg earlier this year.


Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets.


Finally, Twitter is removing the need for users to place periods before usernames when they want replies to be viewed by all of their followers. Instead, Twitter said, “New tweets that begin with a username will reach all of your followers … If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.”...

Jeff Domansky's insight:

Brandy Shaul nicely summarizes the improvements.

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8 Phrases to Use When Your Client Is Extremely Unhappy

8 Phrases to Use When Your Client Is Extremely Unhappy | Public Relations & Social Media Insight | Scoop.it

Most people are not trained in how to deal with anger, frustration, disappointment, and a host of other emotions that happen as a result of client-agency interactions. When a client expresses his emotions due to a mistake from the agency or a miscommunication, people struggle with figuring out the right thing to say or the right way to handle the situation.


So how do you calm the client's visible displeasure and salvage the trust that remains? How do you refocus their frustration and work together to find a solution to the current problem?


The first step is getting the client to talk through the problem. Use these prompts to continue the conversation in a productive way:...

Jeff Domansky's insight:

Use these phrases when dealing with unhappy, frustrated, and angry clients.

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The Costs of Self-Publishing Your Book

The Costs of Self-Publishing Your Book | Public Relations & Social Media Insight | Scoop.it

With the growing popularity of self-publishing, there is one recurring question I get from almost every aspiring author: “How much should I budget?” This is a really hard question to answer because the term “self-publishing” encompasses a wide range of very different possibilities.


For example, let’s say you’ve written a first draft of your novel and just uploaded it to Amazon via Kindle Direct Publishing. Technically, you’re “self-publishing.” And your only monetary cost is the formatting to get the required .mobi file, which can be done for free via several online tools.


Now, if you want to have a chance of selling that book, you need to replicate at least some of the steps of traditional publishing and ensure a certain level of quality and professionalism. This means having your book properly edited, typeset and proofread, and hiring a designer to create an eye-catching cover. Depending on your genre and your writing ability, these can cost more or less.


It’s impossible to say, “Self-publishing your book with cost you $X.” However, it is possible to find average costs for the different steps that go into producing a book: editing, design and typesetting. And this is what the data and infographic below focus on....

Jeff Domansky's insight:

Ever wondered about the costs of self-publishing? This infographic has answers.

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10 of the Best Brands on Twitter (And Why They're So Successful)

10 of the Best Brands on Twitter (And Why They're So Successful) | Public Relations & Social Media Insight | Scoop.it

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.


As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.


Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like?


Below is a list of 10 brands -- even those in seemingly "boring" industries -- that are consistently tweeting out great content. (And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.)....

Jeff Domansky's insight:

Check out these ten examples of the best Twitter accounts from brands.

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7 Tools Every Digital Entrepreneur Must Use

7 Tools Every Digital Entrepreneur Must Use | Public Relations & Social Media Insight | Scoop.it

An entrepreneur has a lot of responsibilities including marketing, managing teams and hiring employees. This can become stressful; with productivity, efficiency and the growth of the company suffering.


But you can overcome these barriers by using some simple tools. These tools are helpful in making you a productive and efficient entrepreneur.


If you want to stop wasting your valuable time, and instead focus on the important things in your business – these tools will help. So here are 7 tools every entrepreneur must use....

Jeff Domansky's insight:

These 7 tools will help you reduce stress, improve your productivity and get better results.

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3D Printing Evolves to 4D: Here’s What We Know So Far

3D Printing Evolves to 4D: Here’s What We Know So Far | Public Relations & Social Media Insight | Scoop.it

Surely you’ve heard of 3D printing, which is the printing of objects out of materials like plastic, concrete, and even steel. But did you know the technology has been around since the 1970s?


Or perhaps even more surprising is the fact that soon we will be progressing to the next stage of this technology: 4D printing.


It’s hard to believe the technology has been around that long, let alone that we’re naturally progressing to the next phase in its evolution, but it’s all true. So, what is 4D printing? And how is it different from 3D printing? We’ll break it down for you....

Jeff Domansky's insight:

If you thought 3D printing was awesome, then you're going to be blown away by 4D printing.

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GwynethJones's curator insight, May 24, 8:07 PM

What, what!?

I'm still not sold on 3D but I'm excited to learn about 4D!

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Why The Sound of a Brand Name Matters

Why The Sound of a Brand Name Matters | Public Relations & Social Media Insight | Scoop.it

The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way.


Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers' perceptions.


This is what’s called "sound symbolism"—the theory that there’s an intrinsic meaning we unknowingly attach to certain speech sounds. Sound symbolism is probably best illustrated by a well-known study from 1929 by the renowned linguist and anthropologist Edward Sapir.


In his experiment, Sapir had people assign two fake words—"mil" and "mal"—to either a larger or smaller table. And what he found was pretty astonishing: The majority of participants called the smaller table "mil" and the larger table "mal." Since Sapir made up the words "mil" and "mal," he concluded that people inferred word meaning from the sound.


Over the decades, researchers have verified and added to what Sapir discovered in his study, that certain speech sounds have meaning, separate from the definition of a word itself. They’ve found links between word sounds and concepts for all sorts of characteristics, including size, shape, speed, weight, sharpness, and creaminess.


"Sound symbolism says that people have this intuition, that there are right words for certain things," explains Sam Maglio, one of the authors of the new Cognition study and an assistant professor of marketing at the University of Toronto Scarborough....

Jeff Domansky's insight:

Brand names reveal a lot more than you think, as the fascinating science of "sound symbolism" suggests.

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The ABCs of Facebook Marketing

The ABCs of Facebook Marketing | Public Relations & Social Media Insight | Scoop.it

Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation.


Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...

Jeff Domansky's insight:

Your extensive primer to the many possibilities in Facebook marketing.

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Steven Adams's comment, Today, 4:09 AM
Beautiful post, Thanks for sharing.