... as Stanmeyer adds, Instagram, in the end, has allowed him to reach hundreds of thousands of people. "Decades ago, I often thought of how brilliant it would be to publish photographs on roadside billboards to scream what mattered to me – until I discovered how expensive these spaces cost. Instagram and other social media does just that: reaching the potential consciousness of hundreds of thousands, and even more." But, he admits, the implications can be daunting, because "we're still in the infancy of where this road we are paving is taking us. But is it exciting and does it hold limitless potential? Yes."
[In-depth look at Instagram and its success with professional photographers and future potential - JD]