B2B marketers believe the key to effective content lies in powerful storytelling. This is one of the major takeaways from B2B Content Marketing Trends 2012 – an industry survey conducted within the B2B Technology Marketing Community on LinkedIn.
81% of the respondents identified compelling storytelling as the most effective content tactic, followed by originality (52%), customized content (52%) and professional writing (39%). In terms of the content formats used, case studies, white papers and e-books lead the way, with infographics picking up speed as the fastest growing content type.
[Compelling reason for business storytelling in your content strategies - JD]
Via Kathy Hansen