Public Relations & Social Media Insight
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How Social Media Leads To Social Change [INFOGRAPHIC] - AllTwitter

How Social Media Leads To Social Change [INFOGRAPHIC] - AllTwitter | Public Relations & Social Media Insight | Scoop.it

The rapid advancement and growth of channels such as Twitter and Facebook has had a dramatic effect on our personal and professional lives, and, thanks to platforms such as Kickstarter, DonorsChoose.org and Pencils Of Promise, both users and organizations have been empowered to advance social change in education, as well as fundraising for good causes and other worthy projects.

 

Indeed, four out of five adults believe that “I can make the world a better place by my actions.” But how? The 2012 Social Change Impact Report revealed that people do want to help out, even when times are bad, and this infographic from Best Colleges takes a closer look at how social media has led to social change....

 

[Interesting social-ology and insight for nonprofit orgs - JD]

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Designing the Perfect Web Banner Ad: 50 Examples to Help You Get it Right

Designing the Perfect Web Banner Ad: 50 Examples to Help You Get it Right | Public Relations & Social Media Insight | Scoop.it

Banner ads – we see them everywhere.


Normally they’re bright, flashy, and encroach on your internet experience. We’ve all tried our best to become immune to them. It’s safe to say they’ve got quite a bad rap.


In actuality, web banner ads are great tools to spread a message to a large audience. But with so many terrible examples of banner ads pummeling us every day, how do you stand out (in a good way) and really make an impression?


To save you some time, we’ve taken the liberty of curating 50 great examples of web banner advertisements to help and inspire you to create your own....

Jeff Domansky's insight:

Banner ad design tips worth reading with grewat examples.

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Online Marketing Man's curator insight, Today, 9:13 AM

I'm not big on graphics, but here's a good reason to be.

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Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers - eMarketer

Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers - eMarketer | Public Relations & Social Media Insight | Scoop.it

As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers, as explored in a new eMarketer report, “Influencer Marketing for US Brands: The Platforms to Watch, and the Best Ways to Work with Creators.”


Digital agency executives also report rising interest in influencer marketing among their clients.“Influencers are such an important part of what brands are doing today,” said Greg Manago, co-president of content and entertainment for North America at Mindshare.


 “The question [from clients] isn’t, ‘We want to do something with influencers; what do you think?’ It’s, ‘What’s the influencer strategy for this program?’”...

Jeff Domansky's insight:

Giving influencers creative freedom and striving for a symbiotic relationship are keys to success.

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Mike Allen's curator insight, February 13, 3:47 AM

Influencers are the key 2% of the sector's people who are the gateway to the market but the next 12% of the market will decide if you succeed.

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Quartz Debuts New Format For News App

Quartz Debuts New Format For News App | Public Relations & Social Media Insight | Scoop.it

Quartz released its first news app Thursday, available exclusively on iPhones. The interface isn’t like your usual news app -- instead, it’s like iMessage for news.Quartz, the 4-year-old business news publication owned by Atlantic Media, announced in a post on its Web site  that the app is an “ongoing conversation about the news, sort of like texting.”


The app sends messages, photos, GIFs and links to users, who can tap to respond when interested in learning more about a topic. Each session lasts just a few minutes.


But Quartz’s app isn’t like Siri; it’s not an automated assistant. Instead, the responses are written by a team of Quartz writers and editors, led by Adam Pasick. According to The Verge, it’s the same team who are in charge of the company's "Daily Brief" newsletter....

Jeff Domansky's insight:

Quartz debuts new format for news app. Can't say I like it!

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Go Live: 4 Tools To Reach More Customers With Live Streaming Video

Go Live: 4 Tools To Reach More Customers With Live Streaming Video | Public Relations & Social Media Insight | Scoop.it

Have you experimented yet with the various live streaming apps out there?

This wonderful live television medium helps to create more intimacy and connection with your audience.

The closer your prospects feel to you and your brand, the more loyal and engaged they become. 

Here are four tools out there to help your business expand it's customer reach....

Jeff Domansky's insight:

Quick rundown of four popular life social streaming media channels by Mari Smith.

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Jeff Domansky's curator insight, February 12, 11:44 PM

Quick rundown of four popular life social streaming media channels.

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Top 52 Social Media Platforms Every Marketer Should Know

Top 52 Social Media Platforms Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

Whether you’re using social media to build awareness for your business, to drive leads to your sales force or anything else in between, it’s important to be familiar with all of the social media platforms at your disposal.

With that in mind, below is a list of the top 52 social media platforms. They’re broken into 3 categories — social media platforms that help you network (like LinkedIn, Facebook, etc.); social media platforms that help you promote (like YouTube, blogs, etc.); and social media platforms that help you share (like Buffer, Hootsuite, etc.).

Ready? Here goes....

Jeff Domansky's insight:

Comprehensive, all-in-one list of social media platforms.

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Jeff Domansky's curator insight, February 12, 11:45 PM

Comprehensive, all-in-one list of social media platforms.

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Companies Must Adapt Internal Communication as Demographics Change, Baylor Study Finds

Companies Must Adapt Internal Communication as Demographics Change, Baylor Study Finds | Public Relations & Social Media Insight | Scoop.it

Neill said that a number of trends “indicate a move to a more strategic role for internal communication and more dialogue with employees rather than one-way communication.” Those developments include:
• Organizational structural changes. For most companies and organizations that participated in the study, a communications or public relations department leads their internal communications, with human resources professionals collaborating closely.
• Generational shifts. The loss of baby boomers in the workplace means losing years of experience. Millennials have different communication expectations from their employers, such as mobile communication and short messages. Companies and organizations are learning to communicate with brevity and easy access through channels such as internal social media....

Jeff Domansky's insight:

Do your employee communication strategies reflect the new realities of millennial and New-Gen employees?

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4 Ways to Stretch Your Infographic Content | Killer Infographics

4 Ways to Stretch Your Infographic Content | Killer Infographics | Public Relations & Social Media Insight | Scoop.it
In today’s multimodal world, there’s no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard?


Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried and true method to broaden your reach, it’s really only the beginning of what you can do with that content once it’s an infographic.


This post will explore a few methods for repurposing your infographic into other media....

Jeff Domansky's insight:

Here's how to repurpose your infographic content to stretch your marketing budget and increase results.

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Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die?

Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die? | Public Relations & Social Media Insight | Scoop.it

Dear Mr. Know-It-All: How long should you wait before shutting down someone’s Facebook account after they die?


“This is for all you lovers out there.” That’s how it begins—one of the most existentially horrifying moments in American cinema.

I’m talking about the Enchantment Under the Sea Dance in Back to the Future, in which we see a temporally displaced Marty McFly onstage, sitting in with the band on “Earth Angel” with a guitar, while his teenage parents, George and Lorraine, move toward their first kiss....

Jeff Domansky's insight:

Jon Mooallem poses a provocative social media question. Existentialists need not respond ;-)

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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Media Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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Newspapers Trail As Political News Sources

Newspapers Trail As Political News Sources | Public Relations & Social Media Insight | Scoop.it

Inspiring equal parts awe and horror, the quadrennial orgy of spin, lies and patriotic pablum that is the U.S. presidential election is obviously a news bonanza. But that doesn’t mean every news medium benefits equally. According to a new report from Pew Research Center, newspapers are lagging far behind other providers as a source of political news.

According to Pew, 91% of American adults received some news about the presidential election in the last week (the other 9% presumably being the fabled “low information” or “no information” voters).  When it came to specific news providers, 24% of respondents said they considered cable TV news the “most helpful” source of information, followed by social media at 14%, local TV also at 14%, Web sites or apps, at 13%, and radio at 11%.

Further down the totem pole were network nightly news, at 10% and late-night TV comedy at 3%. Only then did the local newspaper appear in the Pew ranking, equal with late-night comedy at 3%. National newspapers were even lower down, cited by just 2% of respondents as the most helpful source of political news....

Jeff Domansky's insight:

Cable TV is leading as the primary source of news about the presidential election at 24% followed by social media at 14%? I'm really surprised that social media isn't a bigger source. 

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Are marketers getting lost in the Dark Funnel?

Are marketers getting lost in the Dark Funnel? | Public Relations & Social Media Insight | Scoop.it

The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today.


The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel....

Jeff Domansky's insight:

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

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Struggling with Content Marketing? Here’s How to Make it Work!

Struggling with Content Marketing? Here’s How to Make it Work! | Public Relations & Social Media Insight | Scoop.it

A lot of businesses are starting to take content marketing seriously. However, just because more people are using content marketing as a means of obtaining customers, doesn’t mean that everyone knows what they’re doing.  In this post, we’re going to take a look at some of the common struggles that people face when it comes to content marketing.


We’ll look at each aspect of content marketing and what matters most.


By the end of this post, you’ll have a clear sense of what can be done in order to overcome the content marketing obstacles that your business is facing....

Jeff Domansky's insight:

Neil Patel shares content marketing tips.

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Monica S Mcfeeters's curator insight, February 10, 5:03 AM

This presents some ideas on how to improve the content of your message.

eChatter's curator insight, February 10, 8:46 AM

This is a great post with solid suggestions on how to use social media marketing as part of your SEO strategy. 

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YNAB: How A Self-Funded Budgeting Startup Built A Community With Content Marketing | NewsCred Blog

YNAB: How A Self-Funded Budgeting Startup Built A Community With Content Marketing | NewsCred Blog | Public Relations & Social Media Insight | Scoop.it

When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly competitive field using quality content and direct relationship building.


YNAB, otherwise known as You Need A Budget, is a software startup that delivers exactly what its name accuses – budgeting software for the financially ignorant. Full disclosure, I’m an avid YNAB user and a gradually less ignorant budgeter, but the lessons on how they built a strong community shows how powerful focusing on content can be.


Competitive LandscapeWhen viewing YNAB’s main competitor, Mint.com, their mission would seem doomed from the start. Their business models are different with Mint.com as a free service and YNAB charging $45 per year. So how did YNAB take on such a large challenge? Let’s examine some of the effective content strategies that they have used with great success....

Jeff Domansky's insight:

YNAB - You Need a Budget - is a useful content marketing case study.

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America's 20 Billion Dollar Day Of Love

America's 20 Billion Dollar Day Of Love | Public Relations & Social Media Insight | Scoop.it

Last Sunday was an extremely lucrative day for the US economy with people spending a combined total of $15 billion on the Super Bowl. 


This Sunday marks Valentine's Day and this year, loved-up couples are going to spend $19.7 billion, according to the National Retail Federation. Candy, greeting cards and an evening out are top of the gift list this year with men set to spend significantly more than women as usual. 54.8 percent of Americans intend celebrating in some manner on Sunday, and people are also going to spend an average of $26.24 on gifts for their pets....

Jeff Domansky's insight:

This chart shows the key numbers behind Valentine's Day 2016.

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Digital Media's Consumption Growth Slowing; So Is Traditional's Decline

Digital Media's Consumption Growth Slowing; So Is Traditional's Decline | Public Relations & Social Media Insight | Scoop.it

Digital media’s consumption growth rate in the U.S. continued to slow last year, while the rate of decline in traditional media use (dominated by television, of course) also slowed.


Driven by higher smartphone and tablet penetration, new gaming console launches, and the draw of major political and sporting events, U.S. digital media usage rose 7.1%, to 18 hours per week, in 2015, according to PQ Media’s Global Consumer Media Usage & Exposure Forecast 2015-19.


Tahat's lower than the 9.6% increase in digital media usage in 2014 (to 16.8 hours per week). Further, the projected compound annual growth rate (CAGR) from 2015 through 2019 -- 7.3% -- is barely above 2015’s growth rate. That CAGR will result in an average 23.9 hours per week of digital media consumption by 2019....

Jeff Domansky's insight:

Interesting digital and traditional media trends

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Uber, your new logo is a mistake and looks like JPMorgan's

Uber, your new logo is a mistake and looks like JPMorgan's | Public Relations & Social Media Insight | Scoop.it

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized “U,” the new icon is a non-distinct image of a square embedded in a circle (in rider apps) or a hexagon (in partner apps). 


According to Uber, the square represents the bit (as in the basic unit of information in computing) — a concept central to Uber’s business philosophy.Uber argues that its new look would “…provide consistency, highlight information and make our brand easy to recognize.” While Uber’s new logotype and website design might be aligned with this goal, its new app logo is not; the new logo is far less recognizable as representing the Uber brand than the one it replaced....

Jeff Domansky's insight:

Some say: Don't replace the stylized white and black “U” for the “atom and bit.” I actually like it.

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An absolute beginner’s guide to setting up Google Analytics for your website | Search Engine Watch

An absolute beginner’s guide to setting up Google Analytics for your website | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Google Analytics is a free service that tracks and reports website traffic. Providing insight into the demographics of site visitors, the performance of a specific campaign, and how long people are staying on your site for, are just a few of the many things the program is capable of. 

This data gives you an all round better view of how your site is doing and allows you to understand what improvements can be made to make sure you’re optimizing different areas for maximum conversion. 

In the below tutorial, we will walk you through some basics of Google Analytics and what you need to do in order to get started....

Jeff Domansky's insight:

Just the basics of social measurement with Google Analytics.

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13 Conversion Rate Optimization Tools Compared

13 Conversion Rate Optimization Tools Compared | Public Relations & Social Media Insight | Scoop.it

Conversion rate optimization is the process of changing website elements to improve user experience. During this process, you can test elements like landing page design, images, call-to-action buttons, and content multiple times to see which give you more conversions. 


The main advantage of conversion rate optimization is that it'll increase conversions without affecting website traffic. Ultimately, conversions will boost your website's revenue. There are many conversion rate optimization tools available to help reach your goals.Choosing Conversion Rate Optimization ToolsHere I've listed the most important factors you should consider when picking the right conversion rate optimization tools for your website...

Jeff Domansky's insight:

Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action.

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Margaret Spencer's curator insight, February 12, 2:24 AM

It is really important to pay attention in your conversion rate. I have read that  on average, 96% of the people who visit a website will leave without ever converting to a lead or sale.

- www.contactdb.com

Marco Favero's curator insight, February 12, 3:46 AM

aggiungi la tua intuizione ...

Mike Allen's curator insight, February 13, 9:12 AM

Seems like all have good features and drawbacks but here's a quick summary

 

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The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog

The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog | Public Relations & Social Media Insight | Scoop.it

As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?

I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....

Jeff Domansky's insight:

This is a really useful collection of social media tools and you may find a few that you didn't know before.

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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

Orlando Delgado's curator insight, February 12, 7:50 AM

This is a common and growing problem...

Elizabeth Telson's curator insight, February 13, 9:38 AM

Try one!