In 2009, the duo embarked upon a curious experiment: They would purchase cheap trinkets, ask some of today’s most exciting creative writers to invent stories about them, then post the stories and the objects on eBay to see whether the invented story enhanced the value of the object. Which it did:
What a great research project and article on the power of storytelling to increase profits! Here Rob Walker and Joshua Glenn demonstrate that when you can attach a compelling story to a product, its monetary value increases.
That is good news for anyone using stories to sell products. I think it will work the same for selling services, too.
Anyway, go read the story of this research and the results they experienced. I bet you'll get ideas for some stories you want to create for your products/services.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
[A fascinating read for content producers, marketers and PR pros. Thanks to Karen Dietz for scooping it - JD]
Via Karen Dietz