Stories are a very integral part of being persuasive.
You’d think that as a guy that loves research and data, I’d be averse to storytelling as a whole.
As a marketer though, I can’t be: those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.
Are you incorporating stories into your copy? Are you utilizing them on your blog?
If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes!...
[Greg Ciotti's post is a great read on art and science in storytelling - JD]