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What rapid changes in U.S. newspapers in past 30 days mean to us all

What rapid changes in U.S. newspapers in past 30 days mean to us all | Public Relations & Social Media Insight | Scoop.it

 

...What we are witnessing today is the exodus of publishers that owned newspapers for high profitability and the emergence of publishers that have different ownership motives. There are many reasons to own a newspaper; a 30% profit margin is not the only motivation. This has been true since the first daily newspaper was published 367 years ago.

 

What we have today is the slow-motion, excruciating transition of the newspaper industry to the “newsmedia industry.” There will be many New Orleans stories in the months and years ahead. We will learn lessons, good and bad, from those making the first steps today.

 

New ownership will create an American market of experimentation that has not been seen before on this scale. It is exciting ... and scary.

 

Stare through the hyperbole to understand the meaning behind these changes.

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Story Structure Diagrams « Ingrid's Notes

Story Structure Diagrams « Ingrid's Notes | Public Relations & Social Media Insight | Scoop.it
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post!

 

Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these.

 

Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one!

 

Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done.

 

Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one.

 

Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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