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What rapid changes in U.S. newspapers in past 30 days mean to us all

What rapid changes in U.S. newspapers in past 30 days mean to us all | Public Relations & Social Media Insight | Scoop.it
From www.inma.org - June 22, 2012 5:23 PM

 

...What we are witnessing today is the exodus of publishers that owned newspapers for high profitability and the emergence of publishers that have different ownership motives. There are many reasons to own a newspaper; a 30% profit margin is not the only motivation. This has been true since the first daily newspaper was published 367 years ago.

 

What we have today is the slow-motion, excruciating transition of the newspaper industry to the “newsmedia industry.” There will be many New Orleans stories in the months and years ahead. We will learn lessons, good and bad, from those making the first steps today.

 

New ownership will create an American market of experimentation that has not been seen before on this scale. It is exciting ... and scary.

 

Stare through the hyperbole to understand the meaning behind these changes.

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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Public Relations & Social Media Insight | Scoop.it
From leaderswest.com - May 4, 2:30 AM

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...

Jeff Domansky's insight:

Great tips, useful distinctions between mobile and traditional marketing.

MTD's curator insight, May 4, 4:43 AM

Your mobile strategy has one major difference with traditional marketing: it allows and requires far greater socialisation with the target. Without that, you are not using the medium right - and in an ever more McLuhanite world that means you're not delivering the message and inspiring action the way you want. In other ways however these very useful tips are simply underlining what all marketing is about: communication, exchange and closeness to provoke adoption and loyalty.
Marie Dougy's comment, May 4, 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Zeebric's curator insight, May 6, 2:41 AM

Detailed and instructive article on mobile marketing.
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Rescooped by Jeff Domansky from Mobile Marketing Strategy and beyond
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | MediaPost | Public Relations & Social Media Insight | Scoop.it
From www.mediapost.com - October 1, 2012 4:24 PM

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”


Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

[Excellent look at impact of mobile on marketing and business ~ Jeff]


Via janlgordon
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