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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Public Relations & Social Media Insight | Scoop.it

I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.

 

Here's what I said about Gideon Rosenblatt's post.

 

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.

 

Great article by Axel Schultze CEO of xee.me

 

"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)

 

Jan Gordon: "Here's what caught my attention:

 

Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr

 

Via janlgordon

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Image by Istockphoto  from an article by Social Media Examiner

 

Read the full article: [http://bit.ly/AxRrEr]


Via janlgordon, k3hamilton, juandoming
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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16 of the Best Website Homepage Design Examples

16 of the Best Website Homepage Design Examples | Public Relations & Social Media Insight | Scoop.it

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.


For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.


That's right -- unfortunately, a lot of people still judge a book by its cover.What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains....

Jeff Domansky's insight:

Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.

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Rieder: Newspapers haven't 'cracked code,' Buffett says

Rieder: Newspapers haven't 'cracked code,' Buffett says | Public Relations & Social Media Insight | Scoop.it

When I talked to Warren Buffett three years ago, he confided that he had a forbidden passion.


"It's almost unnatural how much I love newspapers," he said.


And he was acting on that love. Four years after saying that he wouldn't buy newspapers "at any price," the financial guru had started snapping them up. In his 2013 letter to shareholders, he and right-hand man Charlie Munger declared that they "believe that papers delivering comprehensive and reliable information to tightly bound communities and having a sensible Internet strategy will remain viable for a long time.


" It was a powerful vote of confidence for a reeling industry totally disrupted by the digital revolution.Buffett admits an 'almost unnatural' newspaper love.


So three years in, I wondered, how is Omaha's favorite Oracle feeling about those beleaguered ink-on-paper broadsheets and tabloids he adores? In a telephone interview Tuesday, Buffett sounded decidedly less bullish about their future.


His ardor is undiminished, but he fears newspapers don't love him back.


"We haven't cracked the code yet" as far as a viable business plan is concerned, he told me, speaking about his own holdings and the industry as a whole.


"Circulation continues to decline at a significant pace, advertising at an even faster pace. The easy cutting has taken place. There's no indication that anyone besides the national papers has found a way."...

Jeff Domansky's insight:

Can newspapers "crack the code" and find new business model? So far, no, says Warren Buffet.

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The Internet's 10 "Ugliest" Websites

The Internet's 10 "Ugliest" Websites | Public Relations & Social Media Insight | Scoop.it

Craigslist is one of the ugliest websites on the Internet. The home page is an indistinct wall of links and text, the site is tough to navigate, the postings are cluttered, and the design has barely changed in the past 15 years. At a time when websites are competing to offer the best digital experiences, Craigslist is the pinnacle of user unfriendliness. And that's exactly what makes it brilliant, says Pascal Deville.

Deville is founder of Brutalist Websites, a site dedicated to the most frustrating design on the web. The site takes its name from the controversial architectural movement Brutalism. To some, Brutalist buildings are poetry in concrete; to others, they're chilly monoliths. Web design, Deville argues, has a similar dichotomy. Here's how he describes a Brutalist website:

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.


Appropriately, Deville's website has some of the hallmarks of the content it espouses—a rudimentary layout, one of the most basic typefaces (Courier), an infinite scroll, and no tabs or ways to sort the dozens of blog posts....

Jeff Domansky's insight:

Yes they're ugly. But these websites have a little bit of charm.

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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | Public Relations & Social Media Insight | Scoop.it

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.


Yesterday I flew out to the Google Performance Summit and got an exclusive first look at the newest ad formats and features coming to Google. Here’s everything you need to know moving forward about these big changes coming soon to AdWords....

Jeff Domansky's insight:

Google announced big changes to AdWords coming soon, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Larry Kim has the details here!

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Beer label design trends taking it to the extreme - The Creative Edge

Beer label design trends taking it to the extreme - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

When the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing.


The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone?


We think so.Here is our trend observation: the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type...

Jeff Domansky's insight:

With beer label design, the best way to stand out is often a super maximal approach or a very minimal one. Here 99 Designs rounds up great examples of each.

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Step-by-Step Guide to Syndicating Content (Without Screwing up Your SEO)

Step-by-Step Guide to Syndicating Content (Without Screwing up Your SEO) | Public Relations & Social Media Insight | Scoop.it

Do you want to give your content legs? Legs — so that your content can reach thousands of readers who perhaps don’t even know that your blog exists?


Well, there’s a way to do it. It’s called content syndication. Content syndication is the process of republishing your content on third-party sites.


I’ll admit: I borrowed the legs analogy from James Clear. James is a big fan of content syndication and he has had a lot of success with it....

Jeff Domansky's insight:

Neil Patel shares a blueprint for content syndication and what to watch out for.

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Steven Adams's comment, May 25, 3:37 AM
Wow! :) I appreciate your post :)
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High-Performing Facebook Ads: It’s a Numbers Game - Social media and content marketing technology

High-Performing Facebook Ads: It’s a Numbers Game - Social media and content marketing technology | Public Relations & Social Media Insight | Scoop.it

Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!”


They do. You are just placing all of your chips on one number!Here are the two things that you can do to vastly improve your success rate with Facebook Ads....

Jeff Domansky's insight:

Valuable Facebook advertising tips and strategies.

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Pinterest Tools For Marketers And Social Media Managers

Pinterest Tools For Marketers And Social Media Managers | Public Relations & Social Media Insight | Scoop.it

Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to mainstays such as Facebook, Twitter, Google+, or Instagram. However, with its rapidly booming stats, that may soon change.


In a recent report by PewResearch, 31% of adult internet users are now using Pinterest, compared to 28% in September 2014. Of this figure, 44% are women and 16% are men. Also, those younger than 50 are 37% more likely to use Pinterest compared to the 22% likelihood of those aged 50 and older.


If that still does not convince social media managers and marketers of Pinterest’s rising status, perhaps this next set of data will.


As it turns out, from having been on the #4 spot of most used social media platforms (trailing behind Facebook, Twitter, and Instagram) featured in PewResearch’s Demographics of Key Social Networking Platforms 2014 report, Pinterest has since then jumped to the #2 spot, right after the still un-dethroned top biller Facebook....

Jeff Domansky's insight:

Pinterest should be a key part of your social marketing strategy given its rise in popularity and reach.

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Should You Compete with Amazon or Sell on Amazon?

Should You Compete with Amazon or Sell on Amazon? | Public Relations & Social Media Insight | Scoop.it

Selling through Amazon is extremely tempting for a simple, logical reason: you don’t have to pay for digital marketing to drive traffic to Amazon. The volume is bigger than any marketer can dream. Before Journelle, I worked at an Amazon subsidiary, Quidsi, and during my tenure, our core strategy pivoted from investing in its stand-alone sites like Diapers.com and Soap.com to rapidly scaling sales on Amazon’s Marketplace, exactly for this reason.


Amazon Marketplace vendors simply need to offer the most competitive price on a product to win the coveted Amazon “Buy Box”. “Buy Box” winners take all of the sales volume without any marketing spend required, making up for margin loss and commission to Amazon. To scale on Amazon, Quidsi capitalized on selection breadth and uniqueness, and created effective and predictive pricing algorithms to beat their competitors. Overnight, day-to-day business became more like trading stocks than traditional online marketing.


At the same time, there are downsides to relying too much on Amazon. First, there’s the risk of having too much of your revenue coming from a platform you don’t control. There’s also the risk that if you offer all your products on Amazon, you’ll cannibalize your own direct sales (and lose those higher margins). Finally, for high-end brands, Amazon’s site does not offer luxury customers a distinctive experience....

Jeff Domansky's insight:

Harvard Business Review shares key questions to help e-commerce companies decide.

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12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read

12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read | Public Relations & Social Media Insight | Scoop.it

As you can see, Nielsen says that users read a maximum of 28% of the words during an average visit.


When you apply this formula to your 1500-word post, the answer comes out as 420 words.


If you’ve been spending hours whipping out longform content, know that your readers have been IGNORING most of it.


But, there’s help: you can use findings of various web readability studies and other general web writing and styling practices to boost your post readership. Here are 12 of the most effective writing and formatting tactics, to give you a head start. ...

Jeff Domansky's insight:

Neil Patel shares 12 excellent tips on writing and blogging.

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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | Public Relations & Social Media Insight | Scoop.it

If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.


I’m going to share with you six tips, many of which are a bit unconventional but can work wonders....

Jeff Domansky's insight:

How much content have you written in the past month? Are you happy with that amount? Most marketers answer no and Neil Patel offers tips to create content faster.

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McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy | Public Relations & Social Media Insight | Scoop.it

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and Omnicom in the running), and the alleged reasons behind its decision are even more intriguing.


The client required competitors to complete their respective pitches in 60 days, with a June 30 deadline, and presented contracts forbidding future partners from turning a profit on base compensation, according to sources with direct knowledge of the matter. Agencies would allegedly operate at cost before meeting unspecified targets for performance-based pay.


"Clients have always had the power," said Bryan Wiener, executive chairman of 360i. "And performance-based compensation is not a new topic either, but it's very hard to find ways to make it work so that all parties are aligned.


"McDonald's did not respond to Adweek's requests for comment on the claims, which stirred controversy among creative agencies. One source who requested anonymity described the terms as "unheard of" and noted, "I don't know of any business that operates that way."...

Jeff Domansky's insight:

McDonald's Global agency review and contract terms seem unfair and unreasonable.

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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) | Public Relations & Social Media Insight | Scoop.it

Five years on, it's clear that Snapchat wasn't a gimmick. The company was recently valued at $16 billion and now has more than 100 million daily users who spend an average of half an hour on the app every day. And it's not just teens who love Snapchat.


Although the service still skews toward the millennial set—60% of all 13- to 34-year-old smartphone users are on the platform—14% of Snapchat's user base is over 35.


The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


All of this results in 10 billion video views every single day. Many are personal messages sent and received between individuals, but these days, media companies and brands are competing for users' eyeballs as well. It might seem counterproductive for a company to invest in creating content that will be gone after 24 hours, but according to Bob Wolfley, who runs social media at the underwear company MeUndies, the fleetingness of these videos makes users more likely to be actively engaged with them.


"We've been so trained by the constant rush of content on all these other social media networks that we mindlessly cycle through it to kill time," he says. "The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


Snapchat does not have metrics for companies to track how effective their snaps have been for driving traffic and generating sales, but the brands Fast Company interviewed say that they have done their own little experiments.


MeUndies, for instance, which has been on Snapchat for two years, has used a variety of methods to see how the audience is engaging with the brand. Wolfley has created vanity URLs to track if followers were going from Snapchat to the MeUndies website and has also launched several hidden sales campaigns to determine how many users used a specific promotion code. He is now convinced that Snapchat is the most impactful channel for introducing users to the brand and then getting them to make purchases. "We're getting more bang for our buck per follower than any other social media network," he says....

Jeff Domansky's insight:

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

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Jack Niall's curator insight, May 24, 1:37 AM