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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Media Portability and Marketing | Capstrat

Media Portability and Marketing | Capstrat | Public Relations & Social Media Insight | Scoop.it
Consumers have total control over where they watch TV. Networks and programs are now following viewers to their laptops, game consoles and mobile phones. What does this mean for marketers?

 

...More access points for media outlets mean marketers have to advertise in more places to reach the same audience. With online video viewing up 46% last year (Horizon Media) it’s no wonder that brand advertisers are investing more in online video advertising. Business Insider Intelligence projects that online video advertising spending will grow from just over $2 billion in 2011 to over $9 billion in 2016.

 

Marketers should consider shifting dollars from other traditional media outlets to follow the audiences....

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Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity

Unforgettable: 10 Purple Cow Websites to Spark Your Imagination and Your Creativity | Public Relations & Social Media Insight | Scoop.it
In today’s post we’re going to go over 10 websites that have left a lasting impression on their visitors. Now, they are not all business websites – but they are inspirational.

 

On this blog we talk a lot about websites that have effective calls to action, non-cluttered home pages, and trustworthy designs with the intention of showing what techniques help improve conversions.

 

After years of showing our readers examples of what works and what doesn’t, one thing we have noticed is an awful lot of similarity between website designs in the same space.

 

My hunch is that either:

1.  After years of people copying each other’s designs, SaaS businesses have determined that this is what a SaaS website should look like.
2.  Or, after years of individual A/B testing, this is the winning outcome of what an effective website should look like.


I guess I lean more toward point #1…

 

But why not make your site unforgettable?

 

[This is a terrific post by @seanvwork. The 11 examples show website design, creativity and usability best practices. Lots of great lessons! ~ Jeff ]

Ivan Ospina G's comment, October 31, 2012 8:52 PM
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The Messy Business of Tacos by Jeffrey M. Pilcher - Guernica / A Magazine of Art & Politics

The Messy Business of Tacos by Jeffrey M. Pilcher - Guernica / A Magazine of Art & Politics | Public Relations & Social Media Insight | Scoop.it
Unwrapping the history of Mexico's real national snack uncovers classism, dynamite, and shifting definitions of culture.

 

[Jeffrey Pilcher shares the rich history of tacos and how they are woven into culture and history. Just a great read and storytelling at its best. ~ Jeff]

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If It's Hip, It's Here: No iPhone 5 Yet? Add Some Punch To Your Old iPhone With These.

If It's Hip, It's Here: No iPhone 5 Yet? Add Some Punch To Your Old iPhone With These. | Public Relations & Social Media Insight | Scoop.it

Is this the coolest iPhone case or what? The Knucklecase. What incredible product design!

 

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Are You a Genius? | Byliner Spotlights

Are You a Genius? | Byliner Spotlights | Public Relations & Social Media Insight | Scoop.it
Malcolm Gladwell, Daniel H. Pink, David Sedaris and others search for highly-intelligent life in the universe.

 

The MacArthur Geniuses were announced this week, which got us wondering about genius. What is genius? Can it actually be measured? Is it even a real thing?

 

[This is genius writing, selected and shared by Byliner. If you've never tried Byliner, you're in for a treat. It's like having your own literary salon. Well worth the mostly-free subscription ~Jeff]

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