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Media Portability and Marketing | Capstrat

Media Portability and Marketing | Capstrat | Public Relations & Social Media Insight | Scoop.it
From www.capstrat.com - June 13, 2012 2:51 PM
Consumers have total control over where they watch TV. Networks and programs are now following viewers to their laptops, game consoles and mobile phones. What does this mean for marketers?

 

...More access points for media outlets mean marketers have to advertise in more places to reach the same audience. With online video viewing up 46% last year (Horizon Media) it’s no wonder that brand advertisers are investing more in online video advertising. Business Insider Intelligence projects that online video advertising spending will grow from just over $2 billion in 2011 to over $9 billion in 2016.

 

Marketers should consider shifting dollars from other traditional media outlets to follow the audiences....

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Meet Vine's Most Creative Stop-Motion Animator | Mashable

Meet Vine's Most Creative Stop-Motion Animator | Mashable | Public Relations & Social Media Insight | Scoop.it
From mashable.com - May 3, 1:07 AM

Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination....

 

If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?"

 

Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum.

 

Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....

Jeff Domansky's insight:

Vine keeps growing as evident in this colorful story on Vine innovator Khoa Phan. Woven into the profile are some creative tips on 6 second Vine videos.

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Six reasons why Vine is a killer news tool | Pando Daily

Six reasons why Vine is a killer news tool | Pando Daily | Public Relations & Social Media Insight | Scoop.it
From pandodaily.com - January 28, 4:54 PM

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

Jeff Domansky's insight:

Lots of excitement and perhaps innovation ahead for Twitter's new Vine app? You've got six seconds, GO...

 

Don't forget Fotobabble as well, with 60-sec to tell your story. http://bit.ly/14padbz ;

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13 Ways For Brands to Use Vine for Social Media Marketing | Business 2 Community

13 Ways For Brands to Use Vine for Social Media Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
From www.business2community.com - February 17, 8:16 PM

With the release of Twitter’s new video service, Vine, brands should take note of what could be the next viral medium. It’s posed to try to break into social video the way Instagram revolutionized mobile photo sharing. With six second videos that can be shared through the Vine app, Twitter or Facebook, creative minds have already jumped in with videos with a winning combination of entertainment, fun, and amusement. We’re already seeing a lot of possibilities for brands.

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Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Media Insight | Scoop.it
From techcrunch.com - January 28, 4:09 PM

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

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