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Media Portability and Marketing | Capstrat

Media Portability and Marketing | Capstrat | Public Relations & Social Media Insight | Scoop.it
From www.capstrat.com - June 13, 2012 2:51 PM
Consumers have total control over where they watch TV. Networks and programs are now following viewers to their laptops, game consoles and mobile phones. What does this mean for marketers?

 

...More access points for media outlets mean marketers have to advertise in more places to reach the same audience. With online video viewing up 46% last year (Horizon Media) it’s no wonder that brand advertisers are investing more in online video advertising. Business Insider Intelligence projects that online video advertising spending will grow from just over $2 billion in 2011 to over $9 billion in 2016.

 

Marketers should consider shifting dollars from other traditional media outlets to follow the audiences....

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Web Design Is About Serving People's Needs: The Art of Web Design | PBS

From www.youtube.com - September 21, 2012 2:51 PM

Robin Good: A great short video from PBS brings together the views and opinions of three great web designers: Jason Santa Maria, Jeffrey Zeldman, Whitney Hess.

From BoingBoing.net: "The explosion of the internet over the past 20 years has led to the development of one of the newest creative mediums: the website.

 

Web designers have adapted through the technological developments of html, CSS, Flash, and JavaScript, and have mastered the balance between creativity and usability.

 

Now with the advance of mobile, the greatest websites have taken user experience and responsive design to the next level, and continue our evolution from print to a digital world."

 

Good stuff. Interesting. 8/10

 

Original video: http://youtu.be/3iVVM_DgWY4 ;

 

[Really enjoyable video if you like web design - JD]


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