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Media Portability and Marketing | Capstrat

Media Portability and Marketing | Capstrat | Public Relations & Social Media Insight | Scoop.it
Consumers have total control over where they watch TV. Networks and programs are now following viewers to their laptops, game consoles and mobile phones. What does this mean for marketers?

 

...More access points for media outlets mean marketers have to advertise in more places to reach the same audience. With online video viewing up 46% last year (Horizon Media) it’s no wonder that brand advertisers are investing more in online video advertising. Business Insider Intelligence projects that online video advertising spending will grow from just over $2 billion in 2011 to over $9 billion in 2016.

 

Marketers should consider shifting dollars from other traditional media outlets to follow the audiences....

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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11 Simple Tricks To Enhance Your Social Media Images

11 Simple Tricks To Enhance Your Social Media Images | Public Relations & Social Media Insight | Scoop.it
Humans are, by nature, very visual beings.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.


Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.


That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!


Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images after lots of practice (and mistakes!), and I’m excited to share with you my favorite social media design tips and principles to help enhance your social media images.

Jeff Domansky's insight:

Here are 11 practical ways to make your social media images more effective

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Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese

Domino's Pizza Survives Drone Delivery With Only Minor Damage to the Cheese | Public Relations & Social Media Insight | Scoop.it

If you want the best pizza, you're not going to order Domino's. But if you want your pizza delivered in the most innovative way, well, Domino's may have that market cornered.


The chain took four years to modify a car to become the perfect delivery vehicle. And now it is testing drone delivery in New Zealand. And by all accounts, the first drone test went well, with the pizza landing gently and without major damage—save for a little cheese stuck to the top of the box. (Domino's did something similar in the U.K. way back in 2013, but that was when commercial drone delivery was years away from approval. We're much closer now.) 


Check out a video of the successful test below, which is, aptly enough, itself quite cheesy. But the brand is serious about the method. According to Reuters, it's is looking to conduct tests in Australia, Belgium, France, The Netherlands, Japan and Germany....

Jeff Domansky's insight:

Pizza delivered by drone? Cheesy!

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Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle

Augmenting Reality in Retail: How Lowe's, Walgreens Make Virtual Change In The Aisle | Public Relations & Social Media Insight | Scoop.it

For Lowe’s, it was a virtual no-brainer.


Many people can envision a new kitchen, but few can actually visualize it – not correctly anyway. That island ends up taking more space than you thought, and the refrigerator door opens right into the entranceway.


So Lowe’s turned to virtual reality. It created the Holoroom, its self-described “digital power tool for kitchen and bath design.”


Launched in November 2015, the Holoroom enables customers to design their dream kitchens or bathrooms on an app, and then, with virtual reality goggles such as Oculus Rift or Google Cardboard, virtually step into the design.


With this technology, Lowe’s is literally extending the experiential phenomenon of virtual reality from a household word to a retail one. It is not alone. While augmented reality and virtual reality (AR/VR) feel a little futuristic for commerce, big-name retailers are testing the technologies in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly come to expect them to aid their purchasing....

Jeff Domansky's insight:

Augmented and virtual reality may feel a little futuristic for today’s retail aisles, but big-name brands are testing it in ways that appear surprisingly simple and adaptable. If these efforts continue, consumers will increasingly expect it.

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15 Startups Not Named Magic Leap Raising AR/VR Mega-Rounds

15 Startups Not Named Magic Leap Raising AR/VR Mega-Rounds | Public Relations & Social Media Insight | Scoop.it

The funding landscape in AR/VR has been defined by large rounds to the exceptionally well-funded Florida-based startup Magic Leap, which has raised nearly $1.4B in venture funding. After raising massive Series B ($542M) and Series C ($780M) rounds, the stealth AR company’s financings tend to distort industry funding trends.

To identify well-capitalized AR/VR startups that aren’t named Magic Leap, we used CB Insights data to see which companies are raising big financing rounds and building war chests to help build out the AR/VR ecosystem, which some theorize could become the next major computing platform.


Topping the list of big AR/VR rounds was Laguna Beach, California-based NextVR, which focuses on virtual reality broadcasts of live events. NextVR recently raised an $80M Series B round.

The next biggest deal went to Palo Alto-based cinematic VR platform Jaunt. The company raised a $65M Series C in September of 2015.

In third was UK-based Blippar, which produces a mobile AR visual search app. Blippar last raised a $54M Series D in March of 2016.

Jeff Domansky's insight:

CB insights always has valuable perspectives on venture capital, startups, disruptors and industries ready to grow. This report looks at 15 startups in the artificial reality/virtual reality space and it's fascinating.

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Companies Fare Worse When the Press Exposes Their Problems Before They Do

Companies Fare Worse When the Press Exposes Their Problems Before They Do | Public Relations & Social Media Insight | Scoop.it

Take 2010, when BP was confronted with one of the biggest oil spills in history. It appeared that the organization waited to reveal all the facts until they knew that the spill had become unstoppable. Or 2015, when the U.S. Environmental Protection Agency and the California Air Resources Board uncovered widespread cheating by Volkswagen on emissions standards – something Michael Horn, president and CEO of Volkswagen America, was alerted to a year earlier but remained silent. Even when the EPA confronted the company with their findings, Volkwagen missed the opportunity to communicate first. And more recently, The Wall Street Journal revealed a culture of secrecy at blood-testing start-up Theranos and questioned the effectiveness of the technology driving their operation, leading to a federal investigation.

In each case, the organization failed to self-disclose a crisis, and as a result, each faced enormous negative publicity that continues to draw critical attention from a broad public. Even Hollywood is interested: movies have been made, or are in the works, about all three scandals. The longstanding impact of a failure to acknowledge a problem cannot be overstated.

How should companies handle a crisis differently? Our research focuses on an alternative approach, one that is referred to as “stealing thunder.” It involves self-disclosing crises and major issues before media gets hold of the story. Earlier studies on stealing thunder have found that self-disclosing organizational crises increases the credibility of organizational spokespersons. When an organization breaks the news about incriminating events, these problems will also appear less severe. In addition, organizations that steal thunder are considered more reliable and consumers are more inclined to continue purchasing their products. Our recent study adds to these findings by examining if self-disclosing an organizational crisis may be as effective as it is because old news is considered no news. When self-disclosing incriminating information, individuals will perceive the subsequent negative publicity as old news, and hence, pay less attention to it....

Jeff Domansky's insight:

Research says proactive disclosure will help a company in a crisis.

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5 Things we’ve learned after a year with LinkedIn Ads

5 Things we’ve learned after a year with LinkedIn Ads | Public Relations & Social Media Insight | Scoop.it

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.


When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.


But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.

Jeff Domansky's insight:

What's a good conversion rate for LinkedIn ads and how you should be trying to evaluate success?

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Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal | Public Relations & Social Media Insight | Scoop.it

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.


"Speedo USA today announces the decision to end its sponsorship of Ryan Lochte," the brand announced in a statement. "As part of this decision, Speedo USA will donate a $50,000 portion of Lochte's fee to Save the Children, a global charity partner of Speedo USA's parent company, for children in Brazil."


As for Ralph Lauren, the company said its endorsement agreement with Lochte "was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract." ...

Jeff Domansky's insight:

Speedo makes a classy move to drop sponsorship of Ryan Lochte and donate to a Brazilian children's charity. Ralph Lauren cut him loose as well. Why Airweave mattresses haven't done the same is hard to understand. UPDATE: Airwave also has dropped Locate.

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"Purpose-driven" advertising | Tom Fishburne

"Purpose-driven" advertising | Tom Fishburne | Public Relations & Social Media Insight | Scoop.it

There has been an explosion in purpose-driven brand communication the last few years.


As Matthew Gardner at Droga5 put it, “Because of the challenge for people’s attention, purpose is the only thing that will get brands to break through. This is not a trend but more of an imperative and should be top of mind for every company.


”When every brand team jumps on the purpose bandwagon, however, the resulting communication can feel pretty shallow. There’s a risk of brands completely overstating why they exist. Particularly when their actual motivation is to capture consumer attention, brand purpose can come across as “ad-deep.” It starts to feel like just one more tick-box on a creative brief....