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11 Shocking New Social Media Statistics in America | The Social Habit | Social Media Consulting - Convince & Convert

11 Shocking New Social Media Statistics in America | The Social Habit | Social Media Consulting - Convince & Convert | Public Relations & Social Media Insight | Scoop.it
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond.

 

...Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me....

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Social media, PR insight & thought leadership - from The PR Coach
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How Curated Content Can Increase Facebook Reach - MediaShift

How Curated Content Can Increase Facebook Reach - MediaShift | Public Relations & Social Media Insight | Scoop.it

If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement.


This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.)


Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy.


When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....

Jeff Domansky's insight:

A good case study for the impact of curation on Facebook for this veterinarian practice.

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Prisma uses AI to turn your photos into graphic novel fodder double quick

Prisma uses AI to turn your photos into graphic novel fodder double quick | Public Relations & Social Media Insight | Scoop.it

Artists beware! AI is coming for your paintbrush too… A new iOS app, called Prisma, is using deep learning algorithms to turn smartphone photos into stylized artworks based on different artwork/graphical styles.


Snap or choose your photo, select an ‘art filter’ to be applied and then wait as the app works its algorithmic magic — returning your stylized image in a matter of seconds, along with options to share it to your social networks.


So if you’ve ever wanted your bedroom to resemble a rotoscope animation, or your selfie to have shades of manga, or your hopeless sketching skills not to hold back your yearning to create a web comic then Prisma is definitely the app for you….

Jeff Domansky's insight:

Cool app!

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An Infographic Look At The Fake Brands That Connect Your Favorite Movies And TV Shows

An Infographic Look At The Fake Brands That Connect Your Favorite Movies And TV Shows | Public Relations & Social Media Insight | Scoop.it

Shared universes. They're so hot right now. Long before the deep bench of Marvel superheroes started jumping into each other's movies, however, there was something else that united the far-flung worlds of many different movies and shows: fake brands.

Call it product displacement. When the producers of a movie or TV show prefer not to shell out money to get a real brand onscreen, they opt for the unreal.


Marlboro-lookalike, Morley Cigarettes has been tarring the arteries of fictional characters for years, while the preferred chip of cinematic snackers is often Let's. It turns out, however, that many more movies and shows share the same fake brands than one might expect. British-based freelance hub fivesquid has just released an infographic about this phenomenon that shows which brands and products indirectly fueled some unlikely crossovers.

Some are obvious. Anyone who's seen a Quentin Tarantino movie, for instance, knows that Big Kahuna Burger is a thread throughout the self-contained Tarantino-verse. It should come as something of a reality-testing surprise, however, to see the same beer brand appear in both Star Trek and Brooklyn Nine-Nine. I mean, come on: The U.S.S. Enterprise would have its own microbrew, for sure. Weird that this is the first thing that's ever been unrealistic about Star Trek.

Have a look at the other fake brands in movies and shows in the infographic below....

Jeff Domansky's insight:

Here's the best of the fake TV brands you may remember. Fun!

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5 Ways to Grow Your LinkedIn Group : Social Media Examiner

5 Ways to Grow Your LinkedIn Group : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....

Jeff Domansky's insight:

Basic LinkedIn promotion tips you can put into use easily.

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Jeff Domansky's curator insight, June 27, 11:17 PM

Basic LinkedIn promotion tips you can put into use easily.

 
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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Media Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?

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Working With the 'Frenemy': Publishers Both Optimistic and Cautious With Social Platforms - MediaShift

Working With the 'Frenemy': Publishers Both Optimistic and Cautious With Social Platforms - MediaShift | Public Relations & Social Media Insight | Scoop.it

Newsrooms are posting more of their content directly to social media platforms, but with little idea of what the rewards will be.
That insight comes from data presented by researchers at the Tow Center for Digital Journalism at Columbia University last week at a half-day event, “Digital News in a Distributed Environment.”

 

Researchers surveyed more than 40 journalists and news media executives, from both national and local brands, as well as eight executives from Facebook, Twitter, Instagram, Google and Snapchat. They also held a roundtable attended by fifteen social media and audience editors.

 

They found that a publisher’s business model is what determines its social media strategy – and no one solution works, said Claire Wardle, the research director at the Tow Center. While some publishers are optimistic about the new opportunities that social media provides, others feel powerless. And relationships between publishers and platforms are not always amicable, with one respondent referring to a platform as a “frenemy.”...

Jeff Domansky's insight:

traditional news media are still trying to figure note the benefits of social media.

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Interactive Content Is More Than Just an Attention-Grabber - eMarketer

Interactive Content Is More Than Just an Attention-Grabber - eMarketer | Public Relations & Social Media Insight | Scoop.it

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.


Together the Content Marketing Institute (CMI) and ion interactive polled 341 content marketers in North America during February and March 2016 on the value of content that spurs readers to participate in a dialogue.


Four in five (81%) respondents concurred that interactive content was more effective in grabbing readers’ attention.


More interestingly, CMI uncovered other valuable benefits of interactive content for content marketers. For instance, 79% of respondents agreed that this type of content can be reused and subsequently encourage repeat visits. Another 79% said that interactive content, when combined with traditional content marketing, can help strengthen their company’s message....

Jeff Domansky's insight:

Interactive rules, static drools.

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James Bond, Dunder Mifflin, and the Future of Product Placement

James Bond, Dunder Mifflin, and the Future of Product Placement | Public Relations & Social Media Insight | Scoop.it

This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers.


An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. According to PQMedia, the U.S. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019.


The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical. Research by Eva A. van Reijmersdal of the University of Amsterdam suggests that when product placement becomes too prominent, it affects attitudes negatively because viewers become aware of a deliberate selling attempt.


Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues. And it’s particularly true when audiences like the film or show....

Jeff Domansky's insight:

The search for an alternative to interruptive ads - brought to you by me! ;-)

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JACK DANIEL’S MASTER DISTILLER: This is the real difference between scotch, whiskey, and bourbon

JACK DANIEL’S MASTER DISTILLER: This is the real difference between scotch, whiskey, and bourbon | Public Relations & Social Media Insight | Scoop.it
Jack Daniel's master distiller Jeff Arnett explains the differences between scotch, bourbon, and whiskey. He also describes how location plays a role in how each type of alcohol is categorized. 
Jeff Domansky's insight:
Inquiring minds... now you know.
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Men Use Social More After Becoming Dads [Infographic]

Men Use Social More After Becoming Dads [Infographic] | Public Relations & Social Media Insight | Scoop.it

This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.

A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights.

  • 91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.
  • When fathers do use social, they’re frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.
  • 61% at least somewhat agree that they use social media more now than they did before having children....
Jeff Domansky's insight:

Dads do social too, don't you know?

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apertharpist's comment, June 27, 2:31 AM
good one...
Mark E. Deschaine, PhD's curator insight, June 27, 9:26 AM
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WTF: What Brexit means for the UK media industry - Digiday

WTF: What Brexit means for the UK media industry - Digiday | Public Relations & Social Media Insight | Scoop.it

On Thursday, Britain made its choice.

The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign.

The only certain thing now is that there will be plenty of uncertainty to come, while the U.K. figures out what happens next. Here’s a rundown of what Brexit could mean for the U.K. media industry.

With there be any immediate changes?
Not really, no. Negotiating the terms with which the U.K. exits — like setting up alternative trade deals — will take at least two to three years. During that time the U.K. will remain under the E.U.’s jurisdiction.

The U.K. will be at the table, but it won’t participate in shaping future E.U.-wide laws or deals that could affect the country — like the GDPR, the new European data laws that Brits will still have to comply with....

Jeff Domansky's insight:

Uncertainty and changes ahead for the media industry in the UK.

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Coming Soon: New Instagram Business Tools

Coming Soon: New Instagram Business Tools | Public Relations & Social Media Insight | Scoop.it

With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.

First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it’s always looking for quick ways to fill seats in class.

With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools....

Jeff Domansky's insight:

Useful business tools coming soon for Instagram.

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