Right now people are using their smart phones to scan QR Codes which allows them to either download information, or be taken to a web page of some sort. I happen to love QR codes, when they are used strategically. But this new technology adds several new dimensions.
Rather than scanning a code, Aurasma’s software, which is a free downloadable app for smart phones, recognizes images. The company actually describes it as a “virtual browser”, but I’m not sure that terminology does it justice.
When you see an image that is accompanied by the company’s “A” logo, you know that you can scan it. Once the image is recognized, it takes you to an augmented reality experience that brings that image to life, and allows you to interact with it....
[Great PR, marketing potential - JD]