With smartphone use increasing all the time, content marketers need to learn how to connect with their audience using mobile. QR codes can be a creative and affordable solution. Check out these 7 effective QR code examples from around the world.
In February 2012, comScore released a report that shows that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. And Morgan Stanley predicts that by 2014, mobile web usage will have overtaken conventional desktop usage.
Why does this matter? As a content marketer, you need to figure out how to connect with your audience using mobile. One easy way to get it done: the QR code.
QR Codes have to be useful, not just a modern ornament.
The key to taking advantage of QR codes is simple: make sure the landing page of your QR code is relevant to your audience, opportunistic and traceable. Don’t use QR codes to direct users to a conventional web page....