Public Relations & Social Media Insight

Scott Monty at Dreamforce...

In the midst of Salesforce.com’s public introduction of its Marketing Cloud product during Dreamforce, Scott Monty’s announcement may have zipped by with little notice. Scott—Ford Motor Company’s head of social media—was one of several speakers during the Thursday afternoon keynote. Salesforce Buddy Media CEO and co-founder Michael Lazerow served as an emcee as speakers paraded onstage to make the case for the Marketing Cloud. Scott was first up; his role was to tease the need for such a tool.

But in his prepared remarks, Scott said that Ford was on the brink of launching a One Social initiative, consistent with the years-old One Ford program (slogan: One Team, One Plan, One Goal).

Pointing out that customers hold people like themselves in the highest regard, Scott said that Ford’s goal was to “show people that there are people like them working at Ford Motor Company,” with employees at all levels engaged with customers through a variety of social channels.

One Social, according to Scott, recognizes that the various modes through which Ford’s many moving parts are engaging in social media “need to be united,” There are four components to the One Social vision...

[Worth reading for Scott Monty's vision of "One Social - JD]